HUBS
Price
$250.76
Change
+$16.13 (+6.87%)
Updated
Oct 20 closing price
Capitalization
12.5B
14 days until earnings call
Intraday BUY SELL Signals
NOW
Price
$149.54
Change
+$4.18 (+2.88%)
Updated
Oct 20 closing price
Capitalization
154.6B
7 days until earnings call
Intraday BUY SELL Signals
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HUBS vs NOW

HUBS vs NOW Comparison Chart in %
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VS
HUBS vs. NOW commentary
Oct 21, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NOW is a StrongBuy.

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SUMMARIES
A.I.Advisor
a Summary for HUBS with price predictions
Oct 20, 2026

Momentum Indicator for HUBS turns positive, indicating new upward trend

HUBS saw its Momentum Indicator move above the 0 level on October 08, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 97 similar instances where the indicator turned positive. In 77 of the 97 cases, the stock moved higher in the following days. The odds of a move higher are at 79%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Moving Average Convergence Divergence (MACD) for HUBS just turned positive on October 07, 2026. Looking at past instances where HUBS's MACD turned positive, the stock continued to rise in 41 of 52 cases over the following month. The odds of a continued upward trend are 79%.

HUBS moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for HUBS crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.

Following a +8.58% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.

Bearish Trend Analysis

The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.

HUBS broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for HUBS entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 54 (best 1 - 100 worst), indicating steady price growth. HUBS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 88 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.548) is normal, around the industry mean (-1.287). P/E Ratio (88.608) is within average values for comparable stocks, (14.534). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (71.128).

The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.

A.I.Advisor
a Summary for NOW with price predictions
Oct 20, 2026

NOW in +5.33% Uptrend, growing for three consecutive days on October 20, 2026

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where NOW advanced for three days, in 237 of 340 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on NOW as a result. In 60 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.

The Moving Average Convergence Divergence (MACD) for NOW just turned positive on October 09, 2026. Looking at past instances where NOW's MACD turned positive, the stock continued to rise in 38 of 55 cases over the following month. The odds of a continued upward trend are 69%.

Bearish Trend Analysis

The 10-day RSI Indicator for NOW moved out of overbought territory on October 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 34 similar instances where the indicator moved out of overbought territory. In 21 of the 34 cases, the stock moved lower in the following days. This puts the odds of a move lower at 62%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 41 of 57 cases where NOW's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 72%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where NOW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.

NOW broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for NOW entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. NOW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 66 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (12.352) is normal, around the industry mean (-1.287). P/E Ratio (92.882) is within average values for comparable stocks, (14.534). Projected Growth (PEG Ratio) (0.947) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (9.891) is also within normal values, averaging (71.128).

The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NOW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.

FUNDAMENTALS RATINGS
HUBS vs NOW: Fundamental Ratings
HUBS
NOW
OUTLOOK RATING
1..100
820
VALUATION
overvalued / fair valued / undervalued
1..100
88
Overvalued
91
Overvalued
PROFIT vs RISK RATING
1..100
10091
SMR RATING
1..100
7659
PRICE GROWTH RATING
1..100
5438
P/E GROWTH RATING
1..100
9466
SEASONALITY SCORE
1..100
n/a75

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HUBS's Valuation (88) in the Information Technology Services industry is in the same range as NOW (91). This means that HUBS’s stock grew similarly to NOW’s over the last 12 months.

NOW's Profit vs Risk Rating (91) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's SMR Rating (59) in the Information Technology Services industry is in the same range as HUBS (76). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's Price Growth Rating (38) in the Information Technology Services industry is in the same range as HUBS (54). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's P/E Growth Rating (66) in the Information Technology Services industry is in the same range as HUBS (94). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNOW
RSI
ODDS (%)
N/A
Bearish Trend 1 day ago
62%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
73%
Bearish Trend 1 day ago
72%
Momentum
ODDS (%)
Bullish Trend 1 day ago
79%
Bullish Trend 1 day ago
67%
MACD
ODDS (%)
Bullish Trend 1 day ago
79%
Bullish Trend 1 day ago
69%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
68%
TrendMonth
ODDS (%)
Bullish Trend 1 day ago
74%
Bullish Trend 1 day ago
66%
Advances
ODDS (%)
Bullish Trend 1 day ago
73%
Bullish Trend 1 day ago
70%
Declines
ODDS (%)
Bearish Trend 8 days ago
73%
Bearish Trend 8 days ago
70%
BollingerBands
ODDS (%)
Bearish Trend 1 day ago
79%
Bearish Trend 1 day ago
76%
Aroon
ODDS (%)
Bearish Trend 1 day ago
81%
Bearish Trend 1 day ago
83%
COMPARISON
Comparison
Oct 21, 2026
Stock price -- (HUBS: $250.76 vs. NOW: $149.54)
Brand notoriety: HUBS: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 78% vs. NOW: 78%
Market capitalization -- HUBS: $12.5B vs. NOW: $154.6B
HUBS [@Packaged Software] is valued at $12.5B. NOW’s [@Packaged Software] market capitalization is $154.6B. The market cap for tickers in the [@Packaged Software] industry ranges from $39 to $264.29B. The average market capitalization across the [@Packaged Software] industry is $10.97B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green while NOW’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NOW’s FA Score: 0 green, 5 red.
According to our system of comparison, NOW is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 5 TA indicator(s) are bullish while NOW’s TA Score has 3 bullish TA indicator(s).

  • HUBS’s TA Score: 5 bullish, 4 bearish.
  • NOW’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than NOW.

Price Growth

HUBS (@Packaged Software) experienced а +13.32% price change this week, while NOW (@Packaged Software) price change was +7.89% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -0.97%. For the same industry, the average monthly price growth was -3.32%, and the average quarterly price growth was +4.84%.

Reported Earning Dates

HUBS is expected to report earnings on Nov 04, 2026.

NOW is expected to report earnings on Oct 28, 2026.

Industries' Descriptions

@Packaged Software (-0.97% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

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HUBS
Daily Signal:
Gain/Loss:
NOW
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
+6.87%
CRM - HUBS
76%
Closely correlated
-0.01%
ASAN - HUBS
74%
Closely correlated
+5.81%
NOW - HUBS
72%
Closely correlated
+2.88%
DOCU - HUBS
70%
Closely correlated
+4.72%
TEAM - HUBS
69%
Closely correlated
+2.96%
More

NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+2.88%
CRM - NOW
78%
Closely correlated
-0.01%
ADBE - NOW
74%
Closely correlated
+3.90%
TEAM - NOW
73%
Closely correlated
+2.96%
HUBS - NOW
72%
Closely correlated
+6.87%
ASAN - NOW
72%
Closely correlated
+5.81%
More