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CHD vs PG
Which Stock Would AI Choose? Church & Dwight (CHD) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- Church & Dwight (CHD) has significantly outperformed Procter & Gamble (PG) year-to-date (YTD, a measure of performance from the start of the current year), delivering about 15% returns compared to PG's 4%.
- Both stocks benefited from strong first-quarter earnings beats in late April 2026, with CHD posting 5% organic sales growth and adjusted earnings per share (EPS, a key profitability metric) of $0.95.
- PG provides a higher dividend yield of nearly 2.9%, appealing to income-focused investors, versus CHD's 1.3%.
- CHD trades at a higher price-to-earnings (P/E) ratio of around 32, signaling growth optimism, while PG's P/E of 22 indicates relative value.
- PG's massive $343 billion market capitalization dwarfs CHD's $23 billion, offering greater stability but less agility.
- Recent consumer staples resilience highlights both as defensive plays amid market volatility.
Introduction
Church & Dwight (CHD) and Procter & Gamble (PG) represent leading names in the consumer staples sector, focusing on household and personal care essentials. This comparison is timely for investors seeking defensive positions in a volatile market, where staples offer stability amid economic uncertainty. Traders eyeing relative performance may appreciate contrasts in growth momentum, valuation, and dividends. Both stocks have shown resilience in recent market activity, but differing scales and strategies create compelling trade-offs for portfolio allocation.
CHD Overview and Recent Performance
Church & Dwight Co., Inc. (CHD) is a consumer goods leader known for brands like Arm & Hammer baking soda, Trojan, and OxiClean, operating in domestic consumer, international consumer, and specialty products segments. In recent weeks, CHD shares traded around $96, within a 52-week range of $81 to $106. The Q1 2026 earnings release drove positive sentiment, with net sales up 0.2% to $1.47 billion and organic growth of 5%, exceeding expectations. Adjusted gross margins expanded 130 basis points to 46.4%, fueled by pricing and productivity gains. Analyst reactions noted distribution wins offsetting flat top-line, supporting YTD gains of nearly 15% amid broader market pressures.
PG Overview and Recent Performance
The Procter & Gamble Company (PG) dominates consumer goods with iconic brands like Tide, Pampers, and Gillette across beauty, grooming, health care, fabric/home care, and baby/family care segments. Shares hovered near $147 recently, in a 52-week band of $138 to $171. Fiscal Q3 2026 results impressed, reporting adjusted EPS of $1.59 (beating estimates) and sales of $21.24 billion (up 7% YoY), with 3.1% organic growth. However, valuation concerns and modest YTD returns of 4% reflect mixed sentiment, despite raised profit outlooks and strong cash flows. Defensive appeal persists in uncertain environments.
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Head-to-Head Comparison
Both CHD and PG thrive in consumer staples, but CHD emphasizes niche household essentials with higher organic growth potential, while PG leverages global scale in broader categories for steady volume. Recent momentum favors CHD's YTD edge, driven by margin expansion, versus PG's value tilt amid slower growth. Risk profiles differ: PG's size buffers downturns, but CHD offers agility in premium pricing. Sentiment leans toward CHD for catalysts like distribution gains, while PG attracts dividend seekers in a high-rate world.
Tickeron AI Verdict
Tickeron’s AI models currently favor CHD over PG, citing superior trend consistency in recent organic sales acceleration and YTD momentum. While PG provides stability and value, CHD's catalysts position it better for near-term relative outperformance in staples rotation.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHD is a StrongBuy and PG is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHD’s FA Score shows that 0 FA rating(s) are green whilePG’s FA Score has 2 green FA rating(s).
- CHD’s FA Score: 0 green, 5 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHD’s TA Score shows that 6 TA indicator(s) are bullish while PG’s TA Score has 5 bullish TA indicator(s).
- CHD’s TA Score: 6 bullish, 2 bearish.
- PG’s TA Score: 5 bullish, 4 bearish.
Price Growth
CHD (@Household/Personal Care) experienced а +0.85% price change this week, while PG (@Household/Personal Care) price change was +2.09% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.51%. For the same industry, the average monthly price growth was +11.22%, and the average quarterly price growth was -4.86%.
Reported Earning Dates
CHD is expected to report earnings on Jul 24, 2026.
PG is expected to report earnings on Jul 29, 2026.
Industries' Descriptions
@Household/Personal Care (+14.51% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CHD | PG | CHD / PG | |
| Capitalization | 23.1B | 348B | 7% |
| EBITDA | 1.29B | 24.9B | 5% |
| Gain YTD | 17.090 | 5.928 | 288% |
| P/E Ratio | 32.09 | 21.87 | 147% |
| Revenue | 6.21B | 86.7B | 7% |
| Total Cash | 503M | 12.3B | 4% |
| Total Debt | 2.21B | 37B | 6% |
CHD | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 13 | 18 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 67 Overvalued | 29 Undervalued | |
PROFIT vs RISK RATING 1..100 | 72 | 57 | |
SMR RATING 1..100 | 52 | 32 | |
PRICE GROWTH RATING 1..100 | 51 | 52 | |
P/E GROWTH RATING 1..100 | 75 | 69 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (29) in the Household Or Personal Care industry is somewhat better than the same rating for CHD (67). This means that PG’s stock grew somewhat faster than CHD’s over the last 12 months.
PG's Profit vs Risk Rating (57) in the Household Or Personal Care industry is in the same range as CHD (72). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
PG's SMR Rating (32) in the Household Or Personal Care industry is in the same range as CHD (52). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
CHD's Price Growth Rating (51) in the Household Or Personal Care industry is in the same range as PG (52). This means that CHD’s stock grew similarly to PG’s over the last 12 months.
PG's P/E Growth Rating (69) in the Household Or Personal Care industry is in the same range as CHD (75). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
| CHD | PG | |
|---|---|---|
| RSI ODDS (%) | N/A | N/A |
| Stochastic ODDS (%) | 3 days ago 46% | 3 days ago 42% |
| Momentum ODDS (%) | 3 days ago 48% | 3 days ago 37% |
| MACD ODDS (%) | 3 days ago 57% | 3 days ago 41% |
| TrendWeek ODDS (%) | 3 days ago 49% | 3 days ago 44% |
| TrendMonth ODDS (%) | 3 days ago 48% | 3 days ago 37% |
| Advances ODDS (%) | 5 days ago 50% | 5 days ago 46% |
| Declines ODDS (%) | 14 days ago 46% | 14 days ago 42% |
| BollingerBands ODDS (%) | 3 days ago 52% | 3 days ago 41% |
| Aroon ODDS (%) | N/A | 3 days ago 32% |
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CHD and
Correlation & Price change
A.I.dvisor indicates that over the last year, CHD has been closely correlated with CL. These tickers have moved in lockstep 69% of the time. This A.I.-generated data suggests there is a high statistical probability that if CHD jumps, then CL could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.