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CHD vs PG
Which Stock Would AI Choose? Church & Dwight (CHD) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- CHD is a mid-cap household and personal care name with faster organic growth, while PG is a large-cap consumer staples leader prized for scale and dividend reliability.
- CHD reported roughly 5% organic sales growth in its most recent quarter, driven by innovation and volume, despite flat reported revenue tied to portfolio actions.
- PG delivered low-single-digit organic sales growth in fiscal 2026, almost entirely from pricing rather than volume.
- PG offers a higher dividend yield and a 136-year payout streak, while CHD carries a more growth-oriented profile at a smaller scale.
- Both names face cost, tariff, and consumer trade-down pressures, but CHD has shown stronger recent relative momentum.
Introduction
Investors frequently compare Church & Dwight and Procter & Gamble because both operate in the household and personal care segment of the consumer staples sector, yet they occupy very different positions within it. This stock comparison is relevant to traders and investors weighing growth against stability, and momentum against dividend income. PG is one of the world's largest consumer packaged goods companies, while CHD is a smaller but fast-moving competitor. Understanding their relative performance, market positioning, and risk profiles can help clarify which name better fits a given portfolio objective in the current market environment.
CHD Overview and Recent Performance
Church & Dwight, best known for its Arm & Hammer franchise along with brands such as TheraBreath, Hero, Trojan, and OxiClean, is a mid-sized consumer staples company with a market capitalization of roughly $23 billion. In its most recent quarterly report, the company generated approximately $1.47 billion in net sales, essentially flat year over year, while adjusted EPS (earnings per share) came in above consensus estimates. Reported revenue was pressured by strategic portfolio actions taken in 2025, but organic sales growth—which strips out acquisitions, divestitures, and currency effects—accelerated to about 5% on higher volume.
Recent market activity has favored the stock, with CHD outperforming the broader S&P 500 through much of the year. Management reaffirmed full-year guidance calling for mid-single-digit organic sales growth and adjusted EPS growth of roughly 5% to 8%, even as it flagged transitory commodity and transportation cost pressures. Acquisitions such as Touchland and continued innovation have supported sentiment, though analysts note domestic growth has decelerated in prior quarters and valuation remains a consideration.
PG Overview and Recent Performance
Procter & Gamble is the world's largest consumer products maker, with annual sales exceeding $87 billion and a market capitalization of roughly $364 billion. Its portfolio spans categories including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care, anchored by brands such as Tide, Pampers, Gillette, and Crest. In fiscal 2026, the company grew revenue about 3%, but organic sales rose only about 1%, driven almost entirely by pricing rather than volume.
In recent weeks, PG has drawn favorable analyst attention, with several firms raising price targets and one upgrading the stock on improved U.S. e-commerce performance. The company continues to execute a multi-year portfolio and productivity restructuring plan, and it extended its dividend for a 70th consecutive year, part of a 136-year payout streak. Still, fiscal 2027 guidance is measured, calling for organic sales growth of 1% to 3% and core EPS growth ranging from flat to 3%, reflecting roughly $1 billion in after-tax cost headwinds.
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Head-to-Head Comparison
From a business-model perspective, PG competes on global scale, brand breadth, and distribution reach across more than 20 billion-dollar brands and a presence in over 180 countries. CHD, by contrast, relies on a narrower but high-growth portfolio and an acquisition-driven playbook focused on fast-moving consumable products. This contrast extends to growth drivers: CHD has leaned on volume-led organic growth and recent M&A (mergers and acquisitions), whereas PG has depended more on pricing and productivity savings.
On recent momentum, CHD has delivered stronger relative performance and a more robust organic sales trajectory, while PG offers a lower beta, a higher dividend yield, and steadier cash returns. Risk profiles differ meaningfully: CHD is more sensitive to integration risk and its mid-cap valuation, while PG faces the challenge of reigniting volume growth amid cost inflation and private-label competition. Both share sector exposure to consumer trade-down behavior and tariff-related input costs.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely favor CHD in the current environment. The stock's stronger organic sales acceleration, volume-driven growth, and more favorable recent relative performance suggest greater trend consistency and positive momentum, which quantitative systems tend to reward. That said, PG retains superior stability, scale, and income characteristics that make it a more defensive candidate. The verdict is probabilistic rather than definitive: if growth momentum and catalysts remain the priority, CHD holds the edge, but a shift toward risk-aversion or income-focused positioning could tilt the balance back toward PG.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CHD is a Hold and PG is a Hold.
Momentum Indicator for CHD turns positive, indicating new upward trend
CHD saw its Momentum Indicator move above the 0 level on October 05, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 94 similar instances where the indicator turned positive. In 57 of the 94 cases, the stock moved higher in the following days. The odds of a move higher are at 61%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for CHD just turned positive on October 05, 2026. Looking at past instances where CHD's MACD turned positive, the stock continued to rise in 29 of 52 cases over the following month. The odds of a continued upward trend are 56%.
CHD moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.76% 3-day Advance, the price is estimated to grow further. Considering data from situations where CHD advanced for three days, in 171 of 342 cases, the price rose further within the following month. The odds of a continued upward trend are 50%.
The Aroon Indicator entered an Uptrend today. In 103 of 232 cases where CHD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 44%.
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 10-day moving average for CHD crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 69%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CHD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 48%.
CHD broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 31 (best 1 - 100 worst), indicating outstanding price growth. CHD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 52 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 55 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock slightly better than average.
The Tickeron Valuation Rating of 69 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.216) is normal, around the industry mean (18.044). P/E Ratio (30.647) is within average values for comparable stocks, (43.673). Projected Growth (PEG Ratio) (2.688) is also within normal values, averaging (1.518). Dividend Yield (0.013) settles around the average of (0.024) among similar stocks. P/S Ratio (3.676) is also within normal values, averaging (1.931).
The Tickeron PE Growth Rating for this company is 69 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
PG in upward trend: price rose above 50-day moving average on October 05, 2026
PG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend. In 23 of 50 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 46%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PG as a result. In 33 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 38%.
The Moving Average Convergence Divergence (MACD) for PG just turned positive on October 07, 2026. Looking at past instances where PG's MACD turned positive, the stock continued to rise in 19 of 47 cases over the following month. The odds of a continued upward trend are 40%.
The 10-day moving average for PG crossed bullishly above the 50-day moving average on September 23, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 4 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 25%.
Following a +1.73% 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in 154 of 349 cases, the price rose further within the following month. The odds of a continued upward trend are 44%.
The Aroon Indicator entered an Uptrend today. In 100 of 267 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 37%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for PG moved below the 200-day moving average on September 24, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
PG broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 32 (best 1 - 100 worst), indicating outstanding price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 40 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.489) is normal, around the industry mean (18.044). P/E Ratio (22.512) is within average values for comparable stocks, (43.673). PG's Projected Growth (PEG Ratio) (3.813) is slightly higher than the industry average of (1.518). Dividend Yield (0.029) settles around the average of (0.024) among similar stocks. P/S Ratio (4.092) is also within normal values, averaging (1.931).
The Tickeron PE Growth Rating for this company is 42 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 52 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock slightly better than average.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
CHD | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 25 | 38 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 69 Overvalued | 40 Fair valued | |
PROFIT vs RISK RATING 1..100 | 55 | 52 | |
SMR RATING 1..100 | 52 | 33 | |
PRICE GROWTH RATING 1..100 | 31 | 32 | |
P/E GROWTH RATING 1..100 | 69 | 42 | |
SEASONALITY SCORE 1..100 | 85 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (40) in the Household Or Personal Care industry is in the same range as CHD (69). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
PG's Profit vs Risk Rating (52) in the Household Or Personal Care industry is in the same range as CHD (55). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
PG's SMR Rating (33) in the Household Or Personal Care industry is in the same range as CHD (52). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
CHD's Price Growth Rating (31) in the Household Or Personal Care industry is in the same range as PG (32). This means that CHD’s stock grew similarly to PG’s over the last 12 months.
PG's P/E Growth Rating (42) in the Household Or Personal Care industry is in the same range as CHD (69). This means that PG’s stock grew similarly to CHD’s over the last 12 months.
| CHD | PG | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 50% | 2 days ago 30% |
| Stochastic ODDS (%) | 2 days ago 48% | 2 days ago 42% |
| Momentum ODDS (%) | 2 days ago 61% | 2 days ago 38% |
| MACD ODDS (%) | 2 days ago 56% | 2 days ago 40% |
| TrendWeek ODDS (%) | 2 days ago 50% | 2 days ago 43% |
| TrendMonth ODDS (%) | 2 days ago 48% | 2 days ago 36% |
| Advances ODDS (%) | 2 days ago 50% | 4 days ago 44% |
| Declines ODDS (%) | 15 days ago 48% | 15 days ago 43% |
| BollingerBands ODDS (%) | 2 days ago 55% | 2 days ago 37% |
| Aroon ODDS (%) | 2 days ago 44% | 2 days ago 37% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CHD’s FA Score shows that 1 FA rating(s) are green while PG’s FA Score has 2 green FA rating(s).
- CHD’s FA Score: 1 green, 4 red.
- PG’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CHD’s TA Score shows that 5 TA indicator(s) are bullish while PG’s TA Score has 6 bullish TA indicator(s).
- CHD’s TA Score: 5 bullish, 5 bearish.
- PG’s TA Score: 6 bullish, 5 bearish.
Price Growth
CHD (@Household/Personal Care) experienced а +6.08% price change this week, while PG (@Household/Personal Care) price change was +5.89% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +66.23%. For the same industry, the average monthly price growth was +55.60%, and the average quarterly price growth was +49.68%.
Reported Earning Dates
CHD is expected to report earnings on Oct 30, 2026.
PG is expected to report earnings on Oct 22, 2026.
Industries' Descriptions
@Household/Personal Care (+66.23% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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