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FNKO vs JAKK
Which Stock Would AI Choose? Funko (FNKO) vs. JAKKS Pacific (JAKK) Stock Comparison
Key Takeaways
- Funko (FNKO) has returned to profitability in recent quarters, driven by a record underlying gross margin and strong European sales growth, though it still carries meaningful long-term debt.
- JAKKS Pacific (JAKK) operates a debt-free balance sheet with substantial cash, but its North American business has faced tariff-related and retail-order pressure while international sales surge.
- Both companies are consumer-facing toy and collectibles businesses highly exposed to licensed entertainment properties and to U.S. tariff policy.
- Recent momentum has favored FNKO on margin execution, while JAKK is leaning on international expansion and a 2027 anime initiative for its next growth phase.
- Relative performance and market positioning differ by balance-sheet strength versus margin trajectory, creating a genuine trade-off for investors.
Introduction
Funko (FNKO) and JAKKS Pacific (JAKK) sit in adjacent corners of the consumer discretionary market, both building products around licensed entertainment and pop-culture brands. Comparing them offers a useful lens on two very different recovery stories: one centered on margin repair and collectibles momentum, the other on a fortress balance sheet and geographic diversification. This stock comparison is most relevant to traders and investors tracking small-cap consumer names, turnaround situations, or companies with direct exposure to licensing cycles and tariff policy. Understanding their relative performance and market positioning can help clarify where risk and opportunity currently sit.
FNKO Overview and Recent Performance
Funko (FNKO) is a pop-culture and collectibles company headquartered in Everett, Washington, known for its vinyl figures, plush, apparel, and accessories under the Funko, Loungefly, and Mondo brands. In recent quarters, the company has delivered a clearer path toward profitability. Its Core Collectibles segment has shown healthy growth, and management has reported its highest-ever underlying gross margin, supported by reduced discounting, renewed licensing agreements, and a more favorable channel mix.
Recent market activity has reflected an improving, though still choppy, trend. The company returned to positive earnings in its latest reported quarter, helped by stronger sales and tighter overhead, while European sales have grown at a double-digit pace and wholesale point-of-sale trends have remained positive. At the same time, Funko continues to manage a sizable debt load and has acknowledged ongoing uncertainty around tariffs and input costs. A strategic "reset" of its Loungefly accessories line, including a substantial reduction in stock-keeping units, is aimed at improving productivity even as it temporarily pressures that segment's sales.
JAKK Overview and Recent Performance
JAKKS Pacific (JAKK) is a toy and consumer products company with a portfolio spanning licensed action figures, plush, costumes, role-play, and outdoor/seasonal products. Its recent story has been defined by contrasting regional performance. North American sales have faced headwinds from cautious retailer ordering, tariff-driven cost increases, and reduced low-margin closeout sales, while its international business has expanded sharply, with Europe delivering one of its strongest quarters in years.
Financially, the company stands out for a debt-free balance sheet and a solid cash position, which has provided flexibility during a volatile period. Gross margins have remained robust by historical standards, even as revenue has been uneven. Management has emphasized disciplined cost control and a strategic push into the anime and manga merchandise market, alongside renewed licensing partnerships such as Sonic the Hedgehog and an extensive Super Mario product line. These initiatives are positioned as longer-horizon growth catalysts, with more meaningful contributions expected in 2027 and beyond.
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Head-to-Head Comparison
Despite operating in related industries, these two companies present sharply different profiles. Funko (FNKO) is a collectibles-focused business whose recent momentum is rooted in margin execution and a return to profitability, but it remains leveraged and more dependent on a narrower set of product categories and entertainment tie-ins. JAKKS Pacific (JAKK) is more diversified across toys, costumes, and outdoor products, with a debt-free balance sheet that reduces financial risk, yet its North American operations are still recovering from tariff shocks and softer retail demand.
On growth drivers, Funko is leaning on cultural relevance, faster product-to-market execution, and international expansion, while JAKKS Pacific is betting on international scale, evergreen licensing, and a new anime platform. Risk factors also differ: Funko's key risks include leverage and reliance on hit-driven content cycles, whereas JAKKS Pacific's risks center on domestic retail caution and raw-material and freight costs. In terms of market sentiment, analysts currently rate JAKKS Pacific favorably with a Buy consensus, while sentiment toward Funko has improved as its margin story gains traction.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely express a slight preference for the stock showing greater consistency in trend, stability, and near-term catalysts. Funko's (FNKO) improving profitability, record underlying gross margin, and accelerating European sales suggest a steadier operational trajectory at present. JAKKS Pacific (JAKK) offers a stronger balance sheet and long-dated growth initiatives, but its recovery remains more dependent on the timing of domestic retail normalization and future product launches. On balance, the AI would likely lean toward Funko for relative momentum and catalyst visibility, while recognizing that JAKKS Pacific's lower financial risk is a meaningful counterweight. This assessment reflects probabilities and positioning rather than a definitive outcome.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FNKO is a Hold and JAKK is a Buy.
FNKO's RSI Indicator recovers from overbought zone
The 10-day RSI Indicator for FNKO moved out of overbought territory on October 23, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 35 instances where the indicator moved out of the overbought zone. In 31 of the 35 cases the stock moved lower in the days that followed. This puts the odds of a move down at 89%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FNKO as a result. In 65 of 88 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 74%.
The Moving Average Convergence Divergence Histogram (MACD) for FNKO turned negative on October 28, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In 34 of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at 76%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FNKO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 78%.
FNKO broke above its upper Bollinger Band on October 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
FNKO moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for FNKO crossed bullishly above the 50-day moving average on October 09, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 17 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 89%.
Following a +2.61% 3-day Advance, the price is estimated to grow further. Considering data from situations where FNKO advanced for three days, in 253 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.
The Aroon Indicator entered an Uptrend today. In 158 of 212 cases where FNKO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 75%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 2 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.829) is normal, around the industry mean (1.792). FNKO's P/E Ratio (-204.333) is considerably lower than the industry average of (1.385). Projected Growth (PEG Ratio) (0.040) is also within normal values, averaging (1.411). Dividend Yield (0.000) settles around the average of (0.032) among similar stocks. P/S Ratio (0.312) is also within normal values, averaging (4.604).
The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. FNKO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 71 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 91 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FNKO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
Aroon Indicator for JAKK shows an upward move is likely
JAKK's Aroon Indicator triggered a bullish signal on November 04, 2026. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 226 similar instances where the Aroon Indicator showed a similar pattern. In 176 of the 226 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at 78%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The 10-day moving average for JAKK crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
Following a +7.66% 3-day Advance, the price is estimated to grow further. Considering data from situations where JAKK advanced for three days, in 242 of 313 cases, the price rose further within the following month. The odds of a continued upward trend are 77%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where JAKK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 72%.
JAKK broke above its upper Bollinger Band on October 23, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. JAKK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 37 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 80 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 83 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 98 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.523) is normal, around the industry mean (1.792). P/E Ratio (22.910) is within average values for comparable stocks, (1.385). JAKK's Projected Growth (PEG Ratio) (3.860) is slightly higher than the industry average of (1.411). Dividend Yield (0.030) settles around the average of (0.032) among similar stocks. P/S Ratio (0.491) is also within normal values, averaging (4.604).
FNKO | JAKK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 90 | 46 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 2 Undervalued | 98 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 37 | |
SMR RATING 1..100 | 91 | 80 | |
PRICE GROWTH RATING 1..100 | 36 | 36 | |
P/E GROWTH RATING 1..100 | 71 | 83 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
FNKO's Valuation (2) in the Recreational Products industry is significantly better than the same rating for JAKK (98). This means that FNKO’s stock grew significantly faster than JAKK’s over the last 12 months.
JAKK's Profit vs Risk Rating (37) in the Recreational Products industry is somewhat better than the same rating for FNKO (100). This means that JAKK’s stock grew somewhat faster than FNKO’s over the last 12 months.
JAKK's SMR Rating (80) in the Recreational Products industry is in the same range as FNKO (91). This means that JAKK’s stock grew similarly to FNKO’s over the last 12 months.
JAKK's Price Growth Rating (36) in the Recreational Products industry is in the same range as FNKO (36). This means that JAKK’s stock grew similarly to FNKO’s over the last 12 months.
FNKO's P/E Growth Rating (71) in the Recreational Products industry is in the same range as JAKK (83). This means that FNKO’s stock grew similarly to JAKK’s over the last 12 months.
| FNKO | JAKK | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 89% | 2 days ago 78% |
| Stochastic ODDS (%) | 2 days ago 81% | 2 days ago 73% |
| Momentum ODDS (%) | 2 days ago 74% | N/A |
| MACD ODDS (%) | 2 days ago 76% | N/A |
| TrendWeek ODDS (%) | 2 days ago 76% | 2 days ago 76% |
| TrendMonth ODDS (%) | 2 days ago 81% | 2 days ago 78% |
| Advances ODDS (%) | 8 days ago 82% | 2 days ago 77% |
| Declines ODDS (%) | 10 days ago 78% | 7 days ago 72% |
| BollingerBands ODDS (%) | 3 days ago 84% | 2 days ago 76% |
| Aroon ODDS (%) | 2 days ago 75% | 2 days ago 78% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FNKO’s FA Score shows that 1 FA rating(s) are green while JAKK’s FA Score has 0 green FA rating(s).
- FNKO’s FA Score: 1 green, 4 red.
- JAKK’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FNKO’s TA Score shows that 5 TA indicator(s) are bullish while JAKK’s TA Score has 3 bullish TA indicator(s).
- FNKO’s TA Score: 5 bullish, 5 bearish.
- JAKK’s TA Score: 3 bullish, 4 bearish.
Price Growth
FNKO (@Recreational Products) experienced а -0.46% price change this week, while JAKK (@Recreational Products) price change was +4.71% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +0.21%. For the same industry, the average monthly price growth was +2.71%, and the average quarterly price growth was -7.23%.
Reported Earning Dates
FNKO is expected to report earnings on Mar 11, 2027.
JAKK is expected to report earnings on Feb 18, 2027.
Industries' Descriptions
@Recreational Products (+0.21% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
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JAKK and
Correlation & Price change
A.I.dvisor indicates that over the last year, JAKK has been loosely correlated with FNKO. These tickers have moved in lockstep 46% of the time. This A.I.-generated data suggests there is some statistical probability that if JAKK jumps, then FNKO could also see price increases.
| Ticker / NAME | Correlation To JAKK | 1D Price Change % | ||
|---|---|---|---|---|
| JAKK | 100% | +7.49% | ||
| FNKO - JAKK | 46% Loosely correlated | +4.46% | ||
| JOUT - JAKK | 42% Loosely correlated | +4.86% | ||
| CLAR - JAKK | 37% Loosely correlated | -2.86% | ||
| YETI - JAKK | 36% Loosely correlated | +7.76% | ||
| MAT - JAKK | 34% Loosely correlated | +1.83% | ||
More | ||||
| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| GSID | 75.93 | 1.90 | +2.57% |
| Marketbeta INTL Equity ETF (GSID) | |||
| VWO | 56.28 | 0.94 | +1.70% |
| Vanguard FTSE Emerging Markets ETF (VWO) | |||
| PBL | 33.47 | 0.28 | +0.85% |
| PGIM Portfolio Ballast ETF (PBL) | |||
| UJAN | 46.79 | 0.38 | +0.82% |
| Innovator U.S. Equity Ultra Buffer ETF - January (UJAN) | |||
| LNOK | 9.83 | -0.49 | -4.79% |
| Defiance Daily Target 2X Long NOK ETF (LNOK) | |||