HUBS
Price
$179.45
Change
+$9.17 (+5.39%)
Updated
Jun 26, 04:13 PM (EDT)
Capitalization
8.72B
40 days until earnings call
Intraday BUY SELL Signals
SHOP
Price
$117.18
Change
+$5.56 (+4.98%)
Updated
Jun 26, 04:55 PM (EDT)
Capitalization
144.84B
33 days until earnings call
Intraday BUY SELL Signals
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HUBS vs SHOP

HUBS vs SHOP Comparison Chart in %
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HUBS vs. SHOP commentary
Jun 26, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and SHOP is a Buy.

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COMPARISON
Comparison
Jun 26, 2026
Stock price -- (HUBS: $170.28 vs. SHOP: $111.62)
Brand notoriety: HUBS: Not notable vs. SHOP: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 72% vs. SHOP: 71%
Market capitalization -- HUBS: $8.72B vs. SHOP: $144.84B
HUBS [@Packaged Software] is valued at $8.72B. SHOP’s [@Packaged Software] market capitalization is $144.84B. The market cap for tickers in the [@Packaged Software] industry ranges from $195.82B to $0. The average market capitalization across the [@Packaged Software] industry is $8.04B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileSHOP’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • SHOP’s FA Score: 0 green, 5 red.
According to our system of comparison, SHOP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 2 TA indicator(s) are bullish while SHOP’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 2 bullish, 7 bearish.
  • SHOP’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, SHOP is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а -3.27% price change this week, while SHOP (@Packaged Software) price change was +2.54% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -1.04%. For the same industry, the average monthly price growth was -4.16%, and the average quarterly price growth was +11.28%.

Reported Earning Dates

HUBS is expected to report earnings on Aug 05, 2026.

SHOP is expected to report earnings on Jul 29, 2026.

Industries' Descriptions

@Packaged Software (-1.04% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SHOP($145B) has a higher market cap than HUBS($8.72B). SHOP has higher P/E ratio than HUBS: SHOP (105.86) vs HUBS (90.95). SHOP YTD gains are higher at: -30.658 vs. HUBS (-57.568). SHOP has higher annual earnings (EBITDA): 2.14B vs. HUBS (267M). SHOP has more cash in the bank: 5.74B vs. HUBS (1.69B). SHOP has less debt than HUBS: SHOP (179M) vs HUBS (247M). SHOP has higher revenues than HUBS: SHOP (12.4B) vs HUBS (3.3B).
HUBSSHOPHUBS / SHOP
Capitalization8.72B145B6%
EBITDA267M2.14B13%
Gain YTD-57.568-30.658188%
P/E Ratio90.95105.8686%
Revenue3.3B12.4B27%
Total Cash1.69B5.74B29%
Total Debt247M179M138%
FUNDAMENTALS RATINGS
HUBS vs SHOP: Fundamental Ratings
HUBS
SHOP
OUTLOOK RATING
1..100
5826
VALUATION
overvalued / fair valued / undervalued
1..100
77
Overvalued
87
Overvalued
PROFIT vs RISK RATING
1..100
100100
SMR RATING
1..100
8667
PRICE GROWTH RATING
1..100
8758
P/E GROWTH RATING
1..100
9735
SEASONALITY SCORE
1..100
50n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

HUBS's Valuation (77) in the Information Technology Services industry is in the same range as SHOP (87). This means that HUBS’s stock grew similarly to SHOP’s over the last 12 months.

HUBS's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as SHOP (100). This means that HUBS’s stock grew similarly to SHOP’s over the last 12 months.

SHOP's SMR Rating (67) in the Information Technology Services industry is in the same range as HUBS (86). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

SHOP's Price Growth Rating (58) in the Information Technology Services industry is in the same range as HUBS (87). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

SHOP's P/E Growth Rating (35) in the Information Technology Services industry is somewhat better than the same rating for HUBS (97). This means that SHOP’s stock grew somewhat faster than HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSSHOP
RSI
ODDS (%)
Bearish Trend 2 days ago
71%
Bearish Trend 2 days ago
72%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
77%
Bullish Trend 2 days ago
79%
Momentum
ODDS (%)
Bearish Trend 2 days ago
66%
Bullish Trend 2 days ago
81%
MACD
ODDS (%)
Bearish Trend 2 days ago
57%
Bullish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
71%
Bullish Trend 2 days ago
80%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
79%
Advances
ODDS (%)
Bullish Trend 3 days ago
74%
Bullish Trend 11 days ago
79%
Declines
ODDS (%)
Bearish Trend 5 days ago
71%
Bearish Trend 4 days ago
75%
BollingerBands
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
67%
Aroon
ODDS (%)
N/A
Bearish Trend 2 days ago
85%
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HUBS
Daily Signal:
Gain/Loss:
SHOP
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-5.78%
CRM - HUBS
79%
Closely correlated
-1.68%
TEAM - HUBS
72%
Closely correlated
-8.42%
DOCU - HUBS
70%
Closely correlated
-4.02%
ASAN - HUBS
69%
Closely correlated
-3.91%
FRSH - HUBS
67%
Closely correlated
-2.13%
More

SHOP and

Correlation & Price change

A.I.dvisor indicates that over the last year, SHOP has been closely correlated with COIN. These tickers have moved in lockstep 67% of the time. This A.I.-generated data suggests there is a high statistical probability that if SHOP jumps, then COIN could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To SHOP
1D Price
Change %
SHOP100%
-2.23%
COIN - SHOP
67%
Closely correlated
-5.06%
CLSK - SHOP
64%
Loosely correlated
-2.22%
RIOT - SHOP
62%
Loosely correlated
+1.24%
FTNT - SHOP
62%
Loosely correlated
+3.20%
PAYO - SHOP
58%
Loosely correlated
-0.71%
More