HUBS
Price
$491.48
Change
-$5.31 (-1.07%)
Updated
Sep 12 closing price
Capitalization
25.9B
52 days until earnings call
SHOP
Price
$143.38
Change
-$1.65 (-1.14%)
Updated
Sep 12 closing price
Capitalization
186.1B
46 days until earnings call
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HUBS vs SHOP

Header iconHUBS vs SHOP Comparison
Open Charts HUBS vs SHOPBanner chart's image
HUBSPOT
Price$491.48
Change-$5.31 (-1.07%)
Volume$446.72K
Capitalization25.9B
Shopify
Price$143.38
Change-$1.65 (-1.14%)
Volume$4.91M
Capitalization186.1B
HUBS vs SHOP Comparison Chart in %
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
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SHOP
Daily Signalchanged days ago
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HUBS vs. SHOP commentary
Sep 14, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and SHOP is a Hold.

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COMPARISON
Comparison
Sep 14, 2025
Stock price -- (HUBS: $491.48 vs. SHOP: $143.38)
Brand notoriety: HUBS: Not notable vs. SHOP: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 49% vs. SHOP: 66%
Market capitalization -- HUBS: $25.9B vs. SHOP: $186.1B
HUBS [@Packaged Software] is valued at $25.9B. SHOP’s [@Packaged Software] market capitalization is $186.1B. The market cap for tickers in the [@Packaged Software] industry ranges from $301.86B to $0. The average market capitalization across the [@Packaged Software] industry is $8.93B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileSHOP’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • SHOP’s FA Score: 0 green, 5 red.
According to our system of comparison, SHOP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while SHOP’s TA Score has 3 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 3 bearish.
  • SHOP’s TA Score: 3 bullish, 5 bearish.
According to our system of comparison, HUBS is a better buy in the short-term than SHOP.

Price Growth

HUBS (@Packaged Software) experienced а +0.81% price change this week, while SHOP (@Packaged Software) price change was -2.34% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +3.64%. For the same industry, the average monthly price growth was +2.63%, and the average quarterly price growth was +31.18%.

Reported Earning Dates

HUBS is expected to report earnings on Nov 05, 2025.

SHOP is expected to report earnings on Oct 30, 2025.

Industries' Descriptions

@Packaged Software (+3.64% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SHOP($186B) has a higher market cap than HUBS($25.9B). HUBS has higher P/E ratio than SHOP: HUBS (7023.44) vs SHOP (79.66). SHOP YTD gains are higher at: 34.844 vs. HUBS (-29.463). SHOP has higher annual earnings (EBITDA): 1.56B vs. HUBS (126M). SHOP has more cash in the bank: 5.82B vs. HUBS (1.67B). HUBS has less debt than SHOP: HUBS (281M) vs SHOP (1.14B). SHOP has higher revenues than HUBS: SHOP (10B) vs HUBS (2.85B).
HUBSSHOPHUBS / SHOP
Capitalization25.9B186B14%
EBITDA126M1.56B8%
Gain YTD-29.46334.844-85%
P/E Ratio7023.4479.668,817%
Revenue2.85B10B28%
Total Cash1.67B5.82B29%
Total Debt281M1.14B25%
FUNDAMENTALS RATINGS
HUBS vs SHOP: Fundamental Ratings
HUBS
SHOP
OUTLOOK RATING
1..100
3171
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
89
Overvalued
PROFIT vs RISK RATING
1..100
7377
SMR RATING
1..100
9242
PRICE GROWTH RATING
1..100
6040
P/E GROWTH RATING
1..100
7937
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SHOP's Valuation (89) in the Information Technology Services industry is in the same range as HUBS (100). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's Profit vs Risk Rating (73) in the Information Technology Services industry is in the same range as SHOP (77). This means that HUBS’s stock grew similarly to SHOP’s over the last 12 months.

SHOP's SMR Rating (42) in the Information Technology Services industry is somewhat better than the same rating for HUBS (92). This means that SHOP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SHOP's Price Growth Rating (40) in the Information Technology Services industry is in the same range as HUBS (60). This means that SHOP’s stock grew similarly to HUBS’s over the last 12 months.

SHOP's P/E Growth Rating (37) in the Information Technology Services industry is somewhat better than the same rating for HUBS (79). This means that SHOP’s stock grew somewhat faster than HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSSHOP
RSI
ODDS (%)
Bullish Trend 3 days ago
85%
Bearish Trend 3 days ago
78%
Stochastic
ODDS (%)
Bearish Trend 3 days ago
70%
Bearish Trend 3 days ago
77%
Momentum
ODDS (%)
Bullish Trend 3 days ago
79%
Bullish Trend 3 days ago
86%
MACD
ODDS (%)
Bullish Trend 3 days ago
77%
Bearish Trend 3 days ago
69%
TrendWeek
ODDS (%)
Bullish Trend 3 days ago
78%
Bearish Trend 3 days ago
76%
TrendMonth
ODDS (%)
Bullish Trend 3 days ago
79%
Bearish Trend 3 days ago
75%
Advances
ODDS (%)
Bullish Trend 6 days ago
78%
Bullish Trend 10 days ago
82%
Declines
ODDS (%)
Bearish Trend 20 days ago
68%
Bearish Trend 5 days ago
76%
BollingerBands
ODDS (%)
Bearish Trend 3 days ago
79%
Bearish Trend 3 days ago
87%
Aroon
ODDS (%)
N/A
Bullish Trend 3 days ago
88%
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HUBS
Daily Signalchanged days ago
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SHOP
Daily Signalchanged days ago
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