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PG vs UL
Which Stock Would AI Choose? Procter & Gamble (PG) vs. Unilever (UL) Stock Comparison
Key Takeaways
- Both PG and UL operate in the consumer staples sector, offering defensive exposure through essential household and personal care products amid economic uncertainty.
- PG has shown relative price stability in recent weeks with a closing price near $147.41 as of July 24, 2026, though it trails broader market gains over the past year.
- UL has demonstrated stronger near-term momentum in some comparative analyses, supported by volume growth and a more attractive valuation multiple relative to PG.
- Upcoming earnings for PG on July 29, 2026, represent a key catalyst, with analysts projecting modest EPS amid ongoing consumer budget pressures.
- Both companies face similar risks from inflation, shifting consumer preferences toward value options, and global supply chain factors, with limited sector-specific divergence in recent market activity.
- Relative performance data indicates PG has outperformed UL over longer periods, while short-term trends favor UL in certain momentum metrics.
Introduction
Procter & Gamble (PG) and Unilever (UL) represent two leading consumer staples companies with global reach in household essentials, personal care, and related categories. This comparison examines their recent stock behavior, business positioning, and market dynamics in the current environment. Institutional investors, income-focused traders, and those seeking defensive equity exposure often review such pairings to assess relative stability, dividend characteristics, and sector resilience during periods of economic moderation. The analysis draws on observable price trends and developments from recent weeks to provide a balanced view of how these established names compare.
PG Overview and Recent Performance
Procter & Gamble (PG) is a multinational consumer goods company focused on branded products in beauty, grooming, health care, fabric care, and home care. In recent market activity, the stock has traded in a range around $146 to $150, closing at $147.41 on July 24, 2026. Performance has reflected broader consumer staples pressures, with the shares down approximately 7% over the past year amid concerns over premium pricing and cautious spending. Recent weeks have seen modest fluctuations influenced by earnings anticipation ahead of the July 29, 2026, report, where analysts project EPS of about $1.41 on revenue near $21.38 billion. Sentiment has been shaped by steady demand for core necessities offset by competitive value-seeking behavior among consumers.
UL Overview and Recent Performance
Unilever (UL) is a global consumer goods company with strong positions in personal care, home care, nutrition, and ice cream categories. The stock has exhibited varied movement in recent weeks, with comparative data pointing to relative underperformance versus PG over the trailing twelve months in some measures, though certain analyses highlight improving volume trends. Broader market positioning reflects similar staples-sector dynamics, including sensitivity to input costs and evolving consumer preferences. Recent activity has been influenced by post-restructuring clarity and efforts to drive underlying sales growth, contributing to a narrative of potential stabilization in a challenging retail environment.
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Head-to-Head Comparison
In business model terms, both PG and UL emphasize branded consumer staples with recurring purchase patterns, though PG maintains a heavier weighting toward North American markets while UL has broader emerging-market exposure. Growth drivers differ modestly, with UL citing accelerating volume in recent periods versus PG’s focus on premium innovation and efficiency programs. Recent momentum has favored UL in select relative metrics, while PG has delivered more consistent longer-term returns. Risk factors include shared exposure to commodity costs and consumer trade-down trends, with PG showing slightly lower volatility in some historical comparisons. Market sentiment remains cautious for the sector overall, tempered by macroeconomic data on spending.
Tickeron AI Verdict
Based on observable factors such as relative momentum trends, strategic positioning, and valuation characteristics, Tickeron’s AI framework would likely express a near-term probabilistic preference for UL over PG in the current environment. This reflects UL’s noted volume acceleration and multiple advantages alongside PG’s upcoming earnings uncertainty. The assessment remains probabilistic, as shifts in execution or macro conditions could alter relative positioning for either name.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is PG is a Hold and UL is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
PG’s FA Score shows that 2 FA rating(s) are green whileUL’s FA Score has 2 green FA rating(s).
- PG’s FA Score: 2 green, 3 red.
- UL’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
PG’s TA Score shows that 5 TA indicator(s) are bullish while UL’s TA Score has 3 bullish TA indicator(s).
- PG’s TA Score: 5 bullish, 3 bearish.
- UL’s TA Score: 3 bullish, 5 bearish.
Price Growth
PG (@Household/Personal Care) experienced а -1.84% price change this week, while UL (@Household/Personal Care) price change was -1.54% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -1.91%. For the same industry, the average monthly price growth was +3.10%, and the average quarterly price growth was -2.55%.
Reported Earning Dates
PG is expected to report earnings on Oct 21, 2026.
Industries' Descriptions
@Household/Personal Care (-1.91% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| PG | UL | PG / UL | |
| Capitalization | 336B | 135B | 249% |
| EBITDA | 24.9B | 11.1B | 224% |
| Gain YTD | 2.903 | -2.501 | -116% |
| P/E Ratio | 21.84 | 20.80 | 105% |
| Revenue | 86.7B | 50.5B | 172% |
| Total Cash | N/A | N/A | - |
| Total Debt | 37B | N/A | - |
PG | UL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 22 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 29 Undervalued | 31 Undervalued | |
PROFIT vs RISK RATING 1..100 | 66 | 83 | |
SMR RATING 1..100 | 33 | 30 | |
PRICE GROWTH RATING 1..100 | 59 | 58 | |
P/E GROWTH RATING 1..100 | 58 | 63 | |
SEASONALITY SCORE 1..100 | 50 | 45 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (29) in the Household Or Personal Care industry is in the same range as UL (31). This means that PG’s stock grew similarly to UL’s over the last 12 months.
PG's Profit vs Risk Rating (66) in the Household Or Personal Care industry is in the same range as UL (83). This means that PG’s stock grew similarly to UL’s over the last 12 months.
UL's SMR Rating (30) in the Household Or Personal Care industry is in the same range as PG (33). This means that UL’s stock grew similarly to PG’s over the last 12 months.
UL's Price Growth Rating (58) in the Household Or Personal Care industry is in the same range as PG (59). This means that UL’s stock grew similarly to PG’s over the last 12 months.
PG's P/E Growth Rating (58) in the Household Or Personal Care industry is in the same range as UL (63). This means that PG’s stock grew similarly to UL’s over the last 12 months.
| PG | UL | |
|---|---|---|
| RSI ODDS (%) | N/A | 2 days ago 44% |
| Stochastic ODDS (%) | N/A | 2 days ago 38% |
| Momentum ODDS (%) | 2 days ago 41% | 2 days ago 42% |
| MACD ODDS (%) | N/A | 2 days ago 36% |
| TrendWeek ODDS (%) | 2 days ago 45% | 2 days ago 44% |
| TrendMonth ODDS (%) | 2 days ago 41% | 2 days ago 43% |
| Advances ODDS (%) | 11 days ago 44% | 10 days ago 45% |
| Declines ODDS (%) | 3 days ago 42% | 3 days ago 42% |
| BollingerBands ODDS (%) | 2 days ago 60% | 2 days ago 47% |
| Aroon ODDS (%) | 2 days ago 29% | 2 days ago 28% |
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UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been loosely correlated with PG. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if UL jumps, then PG could also see price increases.