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PG vs UL
Which Stock Would AI Choose? Procter & Gamble (PG) vs. Unilever (UL) Stock Comparison
Key Takeaways
- Procter & Gamble (PG) boasts a larger market capitalization of approximately $343 billion compared to Unilever's (UL) $131 billion, reflecting PG's dominant scale in the consumer staples sector.
- UL trades at a lower trailing P/E ratio (price-to-earnings ratio) of 19.7 versus PG's 21.6, suggesting relatively cheaper valuation on earnings.
- Year-to-date (YTD) performance favors UL at 7.9% gains over PG's 4.3%, driven by stronger volume growth in recent quarters.
- UL offers a higher dividend yield of 3.8% compared to PG's 2.9%, appealing to income-focused investors.
- Recent market activity shows UL gaining over 7% in the past four weeks amid solid Q1 results, while PG has risen modestly around 2-3%.
- Both stocks exhibit low beta values (PG 0.40, UL 0.46), indicating defensive stability in volatile conditions.
Introduction
Procter & Gamble (PG) and Unilever (UL) stand as titans in the consumer staples sector, producing essential household, personal care, and food products that maintain steady demand regardless of economic cycles. This comparison is particularly relevant for defensive investors and traders seeking stability amid market volatility, such as geopolitical tensions or interest rate shifts. By examining recent performance, valuations, and growth drivers, readers can gauge relative positioning in the current environment, where consumer resilience supports outperformance over broader indices.
PG Overview and Recent Performance
Procter & Gamble (PG) is a global leader in branded consumer goods, spanning beauty, health care, fabric & home care, and baby & family care segments. Its portfolio includes icons like Tide, Pampers, and Gillette. Trading around $147 per share with a 52-week range of $138 to $171, PG's market cap exceeds $340 billion. In recent weeks, the stock has shown modest gains of about 2-3%, buoyed by fiscal Q3 results with 3% organic sales growth from volume and pricing. Sentiment remains supported by resilient demand and a raised price target from analysts like UBS, though YTD returns lag at 4.3% amid broader sector pressures.
UL Overview and Recent Performance
Unilever (UL) operates a diverse portfolio in beauty & wellbeing, personal care, home care, nutrition, and ice cream, with strong emerging market exposure. Shares hover near $60, within a 52-week range of $55 to $75, and a market cap of $131 billion. Recent market activity has propelled UL higher, with gains exceeding 7% over the past four weeks following Q1 2026 underlying sales growth of 3.8%, including 2.9% volume increases in home care and beauty. Positive analyst notes, such as BofA's Buy rating, reflect optimism on operational improvements, though international risks temper enthusiasm. YTD performance stands at nearly 8%.
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Head-to-Head Comparison
PG's business model emphasizes premium North American brands with higher margins (ROE at 31%), contrasting UL's broader global footprint including nutrition, which exposes it more to emerging markets and currency fluctuations. Growth drivers favor UL's recent volume momentum versus PG's pricing-led stability. Recent momentum tilts to UL's 7%+ four-week surge post-Q1 beat, outpacing PG's steady climb. Risk factors include PG's lower debt/equity (68%) versus UL's international volatility, though both low betas signal sector defensiveness. Market sentiment leans positive on UL's valuation discount and dividend edge, while PG benefits from scale in recent market activity.
Tickeron AI Verdict
Tickeron’s AI currently favors UL over PG based on superior YTD returns, lower P/E multiple, elevated dividend yield, and consistent trend strength from Q1 catalysts. UL's relative positioning suggests higher probability of near-term outperformance in a staples rotation, though PG's stability suits conservative allocations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full Disclaimers and Limitations.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is PG is a StrongBuy and UL is a Buy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
PG’s FA Score shows that 2 FA rating(s) are green whileUL’s FA Score has 2 green FA rating(s).
- PG’s FA Score: 2 green, 3 red.
- UL’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
PG’s TA Score shows that 5 TA indicator(s) are bullish while UL’s TA Score has 5 bullish TA indicator(s).
- PG’s TA Score: 5 bullish, 4 bearish.
- UL’s TA Score: 5 bullish, 3 bearish.
Price Growth
PG (@Household/Personal Care) experienced а +2.09% price change this week, while UL (@Household/Personal Care) price change was +3.88% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was +14.51%. For the same industry, the average monthly price growth was +11.22%, and the average quarterly price growth was -4.86%.
Reported Earning Dates
PG is expected to report earnings on Jul 29, 2026.
Industries' Descriptions
@Household/Personal Care (+14.51% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| PG | UL | PG / UL | |
| Capitalization | 348B | 127B | 274% |
| EBITDA | 24.9B | 11.1B | 224% |
| Gain YTD | 5.928 | -8.350 | -71% |
| P/E Ratio | 21.87 | 19.72 | 111% |
| Revenue | 86.7B | 50.5B | 172% |
| Total Cash | 12.3B | N/A | - |
| Total Debt | 37B | N/A | - |
PG | UL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 18 | 56 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 29 Undervalued | 28 Undervalued | |
PROFIT vs RISK RATING 1..100 | 57 | 96 | |
SMR RATING 1..100 | 32 | 29 | |
PRICE GROWTH RATING 1..100 | 52 | 60 | |
P/E GROWTH RATING 1..100 | 69 | 72 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
UL's Valuation (28) in the Household Or Personal Care industry is in the same range as PG (29). This means that UL’s stock grew similarly to PG’s over the last 12 months.
PG's Profit vs Risk Rating (57) in the Household Or Personal Care industry is somewhat better than the same rating for UL (96). This means that PG’s stock grew somewhat faster than UL’s over the last 12 months.
UL's SMR Rating (29) in the Household Or Personal Care industry is in the same range as PG (32). This means that UL’s stock grew similarly to PG’s over the last 12 months.
PG's Price Growth Rating (52) in the Household Or Personal Care industry is in the same range as UL (60). This means that PG’s stock grew similarly to UL’s over the last 12 months.
PG's P/E Growth Rating (69) in the Household Or Personal Care industry is in the same range as UL (72). This means that PG’s stock grew similarly to UL’s over the last 12 months.
| PG | UL | |
|---|---|---|
| RSI ODDS (%) | N/A | N/A |
| Stochastic ODDS (%) | 3 days ago 42% | 3 days ago 49% |
| Momentum ODDS (%) | 3 days ago 37% | 3 days ago 39% |
| MACD ODDS (%) | 3 days ago 41% | 3 days ago 45% |
| TrendWeek ODDS (%) | 3 days ago 44% | 3 days ago 42% |
| TrendMonth ODDS (%) | 3 days ago 37% | 3 days ago 40% |
| Advances ODDS (%) | 5 days ago 46% | 5 days ago 43% |
| Declines ODDS (%) | 14 days ago 42% | 11 days ago 43% |
| BollingerBands ODDS (%) | 3 days ago 41% | 3 days ago 47% |
| Aroon ODDS (%) | 3 days ago 32% | 3 days ago 39% |
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PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 72% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.
UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been closely correlated with PG. These tickers have moved in lockstep 67% of the time. This A.I.-generated data suggests there is a high statistical probability that if UL jumps, then PG could also see price increases.