ABC (DIS, $115.25) sells out ‘pod’ advertising for first time in the Oscars
The Academy Awards has lost some of its aura over the years, owing to declining ratings and several PR glitches. But last Wednesday the Academy of Motion Picture Arts and Sciences announced that Disney-owned ABC had sold out of its ad inventory for the 91st annual Academy Awards show to be broadcasted on February 24, 2019. Advertisers don't seem to mind the low ratings.
These 'pod' advertising spots will be 30 seconds estimated to be worth between $2-$2.6 million each. The Oscars, one of the most prestigious television events outside of live sports, is generally watched live. These slots are crucial for the show to recoup its broadcasting costs which is estimated to be about $44 million. For example, this year’s Super Bowl boasted a $5.25 million price tag for 30-second ads.
Viewers are expected to see advertisements from big business houses like Cadillac, Google, Rolex, Verizon, Walmart, Budweiser, McDonald’s, Paramount and Walt Disney Studios, among others. Many of these ads will be catered to the event or will be debuts for marketers.
Another important ad during the broadcast will come from Marriott International that will show a 30-second promo for its hotels and a 60-second ad for its rewards program.
This is indeed striking as this type of ‘pod’ advertising will be used for the first time in the history of Oscars, although this format has been used previously in other platforms like YouTube.
DIS's Indicator enters downward trend
The Aroon Indicator for DIS entered a downward trend on June 11, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 239 similar instances where the Aroon Indicator formed such a pattern. In of the 239 cases the stock moved lower. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on June 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on DIS as a result. In of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for DIS turned negative on May 15, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 42 similar instances when the indicator turned negative. In of the 42 cases the stock turned lower in the days that followed. This puts the odds of success at .
DIS moved below its 50-day moving average on June 02, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DIS crossed bearishly below the 50-day moving average on June 05, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DIS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where DIS advanced for three days, in of 272 cases, the price rose further within the following month. The odds of a continued upward trend are .
DIS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.603) is normal, around the industry mean (12.858). P/E Ratio (16.054) is within average values for comparable stocks, (103.421). Projected Growth (PEG Ratio) (2.330) is also within normal values, averaging (14.278). Dividend Yield (0.013) settles around the average of (0.015) among similar stocks. P/S Ratio (1.851) is also within normal values, averaging (3.068).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. DIS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DIS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock worse than average.
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General Information
an operator of amusement parks, hotels, television stations and radio broadcasting stations
Industry MoviesEntertainment
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