Amazon (AMZN, $1,811.39) now the third largest digital advertising company in the U.S.
Over the past couple of years, Amazon’s ad business has grown leaps and bounds and today Amazon is the third largest digital advertising company in the U.S.
The majority of Amazon’s ad revenue growth comes from opening new ad inventory to make the most of the huge amount of traffic on its online marketplace. But even supply gets proportional to the demand, Amazon has to explore new ways to boost revenue growth. That is usually done through a hike in average ad prices so that its ad inventory does not get restricted.
Even though there are other online platforms that offer ad products, sellers are most keen on advertising on Amazon than on other marketplaces like eBay (EBAY). 58% of Amazon sellers do not advertise outside Amazon with eBay accounting for only 17%. With 89% of the buyers keen on buying through Amazon only, the company alone had grabbed nearly half of all online sales in 2018. Its online sales grew 10% in the first quarter and sales from its third-party merchants grew even faster.
This was achieved even when Amazon sellers did not use any tools to optimize their ad campaigns. But if they did, coupled with an expansion of its ad inventory with things like ad-supported video, it should result in higher average ad prices on Amazon and drive growth for the business.
Momentum Indicator for AMZN turns positive, indicating new upward trend
AMZN saw its Momentum Indicator move above the 0 level on December 24, 2024. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 76 similar instances where the indicator turned positive. In of the 76 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 59 cases where AMZN's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 338 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 308 cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for AMZN moved out of overbought territory on December 18, 2024. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 48 similar instances where the indicator moved out of overbought territory. In of the 48 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Moving Average Convergence Divergence Histogram (MACD) for AMZN turned negative on December 19, 2024. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 49 similar instances when the indicator turned negative. In of the 49 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on December 04, 2024. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (9.294) is normal, around the industry mean (4.875). P/E Ratio (48.942) is within average values for comparable stocks, (60.817). Projected Growth (PEG Ratio) (1.878) is also within normal values, averaging (2.753). Dividend Yield (0.000) settles around the average of (0.028) among similar stocks. P/S Ratio (3.945) is also within normal values, averaging (5.823).
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General Information
a provider of on-line retail shopping services
Industry InternetRetail