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May 29, 2019
Amazon (AMZN, $1,811.39) now the third largest digital advertising company in the U.S.

Amazon (AMZN, $1,811.39) now the third largest digital advertising company in the U.S.

Over the past couple of years, Amazon’s ad business has grown leaps and bounds and today Amazon is the third largest digital advertising company in the U.S.

The majority of Amazon’s ad revenue growth comes from opening new ad inventory to make the most of the huge amount of traffic on its online marketplace. But even supply gets proportional to the demand, Amazon has to explore new ways to boost revenue growth. That is usually done through a hike in average ad prices so that its ad inventory does not get restricted.

Even though there are other online platforms that offer ad products, sellers are most keen on advertising on Amazon than on other marketplaces like eBay (EBAY). 58% of Amazon sellers do not advertise outside Amazon with eBay accounting for only 17%. With 89% of the buyers keen on buying through Amazon only, the company alone had grabbed nearly half of all online sales in 2018. Its online sales grew 10% in the first quarter and sales from its third-party merchants grew even faster.

This was achieved even when Amazon sellers did not use any tools to optimize their ad campaigns. But if they did, coupled with an expansion of its ad inventory with things like ad-supported video, it should result in higher average ad prices on Amazon and drive growth for the business.

Related Ticker: AMZN

AMZN sees its Stochastic Oscillator ascends from oversold territory

On June 29, 2026, the Stochastic Oscillator for AMZN moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 59 instances where the indicator left the oversold zone. In of the 59 cases the stock moved higher in the following days. This puts the odds of a move higher at over .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where AMZN's RSI Indicator exited the oversold zone, of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on July 02, 2026. You may want to consider a long position or call options on AMZN as a result. In of 74 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for AMZN just turned positive on July 01, 2026. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in of 56 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 330 cases, the price rose further within the following month. The odds of a continued upward trend are .

AMZN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

AMZN moved below its 50-day moving average on June 05, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for AMZN crossed bearishly below the 50-day moving average on June 11, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for AMZN entered a downward trend on July 02, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock slightly better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.431) is normal, around the industry mean (6.423). P/E Ratio (31.596) is within average values for comparable stocks, (41.068). Projected Growth (PEG Ratio) (1.834) is also within normal values, averaging (1.217). Dividend Yield (0.000) settles around the average of (0.082) among similar stocks. AMZN's P/S Ratio (3.858) is slightly higher than the industry average of (1.377).

Notable companies

The most notable companies in this group are Amazon.com (NASDAQ:AMZN), Alibaba Group Holding Limited (NYSE:BABA), PDD Holdings (NASDAQ:PDD), eBay (NASDAQ:EBAY), JD.com (NASDAQ:JD), Wayfair (NYSE:W), Chewy (NYSE:CHWY), Revolve Group (NYSE:RVLV), Jumia Technologies AG (NYSE:JMIA), Vipshop Holdings Limited (NYSE:VIPS).

Industry description

The internet retail industry includes companies that sell products and services through the Internet. With more and more consumers using online retailers, the companies have seen a big increase in the use of their services. Some of the companies in the group are focused on selling business-to-business products and services. Others sell business-to-consumer products and services. Internet retailers offer a wide variety of products like books, apparel, and electronics. Some companies even specialize in only one or two categories. One potentially critical factor for players to thrive in this space is the quality and speed of product delivery. This requires an investment in efficient distribution networks. Things like logistics are important factors in the success in the extremely competitive industry. For a company to stay relevant in the industry it must have effective pricing strategies and upgraded websites. The websites must be easy to navigate and engaging for customers. In addition to the revenues generated from straight sales, internet retailers can generate revenue from subscription fees and advertising. Amazon.com, Inc., Alibaba Group, and JD.com are some of the global leaders.

Market Cap

The average market capitalization across the Internet Retail Industry is 86.33B. The market cap for tickers in the group ranges from 622 to 2.61T. AMZN holds the highest valuation in this group at 2.61T. The lowest valued company is RBZHF at 622.

High and low price notable news

The average weekly price growth across all stocks in the Internet Retail Industry was -0%. For the same Industry, the average monthly price growth was -0%, and the average quarterly price growth was -24%. MOGU experienced the highest price growth at 26%, while NEXR experienced the biggest fall at -42%.

Volume

The average weekly volume growth across all stocks in the Internet Retail Industry was -81%. For the same stocks of the Industry, the average monthly volume growth was -31% and the average quarterly volume growth was -30%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 53
P/E Growth Rating: 70
Price Growth Rating: 64
SMR Rating: 77
Profit Risk Rating: 93
Seasonality Score: -11 (-100 ... +100)
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General Information

a provider of on-line retail shopping services

Industry InternetRetail

Profile
Details
Industry
Internet Retail
Address
410 Terry Avenue North
Phone
+1 206 266-1000
Employees
1576000
Web
https://www.amazon.com
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