Amazon (AMZN, $3,171.90), EBay (EBAY, $58.26) get price target hikes amid pandemic
Jefferies boosted Amazon's price target to $3,800 from $3,100. They raised eBay's price target to $58 from $52, and Etsy’s to $125 from $110.
Analyst Brent Thill cited continued “elevated top-line growth” for e-commerce through June and into July, as pandemic-induced behavioral changes has permanently increased online consumption. According to Jefferies, Amazon and Etsy "are best positioned” to gain over the long-term from the behavioral changes.
Also, Goldman analyst Heath Terry hiked Amazon's price target to $3,800 from $3,000, raised EBAY’s to $56 from $49.
"We expect more medium- and long-term outperformance to come from those companies with models that will benefit beyond the immediate crisis in the form of accelerated network effects, weakened competitive sets, and scale benefits to profitability," Terry wrote.
Tickeron's comparison -- AMZN vs EBAY:
Market capitalization -- EBAY: $40.8B vs. AMZN: $1.5T
Current volume relative to the 65-day Moving Average: EBAY: 55% vs. AMZN: 104%
Brand notoriety: EBAY and AMZN are both notable
EBAY represents the Other Consumer Services, while AMZN is part of the Internet Retail industry
Stock price -- (EBAY: $58.27 vs. AMZN: $3172.40)
Long term analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
EBAY’s FA Score shows that 3 FA rating(s) are green while AMZN’s FA Score has 3’s green FA rating(s).
- EBAY’s FA Score: 3 green, 2 red.
- AMZN’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators.
EBAY’s TA Score shows that 3 TA rating(s) are bullish while AMZN’s TA Score has 2’s bullish TA rating(s).
- EBAY’s TA Score: 3 bullish, 3 bearish.
- AMZN’s TA Score: 2 bullish, 4 bearish.
AMZN vs EBAY: Fundamental Ratings:
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
EBAY's Valuation (44) in the Other Consumer Services industry is somewhat better than the same rating for AMZN (96) in the Internet Retail industry. This means that EBAY’s stock grew somewhat faster than AMZN’s over the last 12 months.
AMZN's Profit vs Risk Rating (2) in the Internet Retail industry is in the same range as EBAY (15) in the Other Consumer Services industry. This means that AMZN’s stock grew similarly to EBAY’s over the last 12 months.
EBAY's SMR Rating (11) in the Other Consumer Services industry is somewhat better than the same rating for AMZN (54) in the Internet Retail industry. This means that EBAY’s stock grew somewhat faster than AMZN’s over the last 12 months.
EBAY's Price Growth Rating (2) in the Other Consumer Services industry is in the same range as AMZN (4) in the Internet Retail industry. This means that EBAY’s stock grew similarly to AMZN’s over the last 12 months.
AMZN's P/E Growth Rating (14) in the Internet Retail industry is significantly better than the same rating for EBAY (86) in the Other Consumer Services industry. This means that AMZN’s stock grew significantly faster than EBAY’s over the last 12 months.
Momentum Indicator for AMZN turns positive, indicating new upward trend
AMZN saw its Momentum Indicator move above the 0 level on June 26, 2025. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 79 similar instances where the indicator turned positive. In of the 79 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for AMZN just turned positive on June 27, 2025. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in of 51 cases over the following month. The odds of a continued upward trend are .
The 50-day moving average for AMZN moved above the 200-day moving average on July 08, 2025. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 319 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 286 cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for AMZN moved out of overbought territory on June 30, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 44 similar instances where the indicator moved out of overbought territory. In of the 44 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 9 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on June 27, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock slightly better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.812) is normal, around the industry mean (4.245). P/E Ratio (36.648) is within average values for comparable stocks, (50.470). AMZN's Projected Growth (PEG Ratio) (2.925) is very high in comparison to the industry average of (1.427). Dividend Yield (0.000) settles around the average of (0.099) among similar stocks. P/S Ratio (3.720) is also within normal values, averaging (6.569).
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
a provider of on-line retail shopping services
Industry InternetRetail
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