Apple invests record $18.8 billion on R&D. Is a big reveal in the works?
It's been awhile since Apple, Inc. wowed the world with a new, cutting edge consumer product. But 2020 was a year that felt like Apple was tip-toeing towards something bigger. This year, the company launched its first 5G iPhone, new Macbooks with first-ever Apple processors, a new smart speaker, and its first-ever 'over the ear' headphones.
Certainly nothing cutting edge or breakthrough here, but still fresh enough to have investors and consumers very interested for what's next.
That's why it's interesting to note that Apple spent a record $18.8 billion on research and development this year, which also marks the highest percentage of revenue invested since the early days of the iPhone. Is something huge in the works?
Below, A.I.dvisor gives a full breakdown of Apple. Is it time to buy and hold?
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
Momentum Indicator for AAPL turns positive, indicating new upward trend
AAPL saw its Momentum Indicator move above the 0 level on August 24, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 64 similar instances where the indicator turned positive. In of the 64 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for AAPL just turned positive on August 26, 2026. Looking at past instances where AAPL's MACD turned positive, the stock continued to rise in of 46 cases over the following month. The odds of a continued upward trend are .
AAPL moved above its 50-day moving average on August 26, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AAPL crossed bullishly above the 50-day moving average on August 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AAPL advanced for three days, in of 353 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 294 cases where AAPL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AAPL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AAPL broke above its upper Bollinger Band on September 01, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. AAPL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: AAPL's P/B Ratio (42.918) is very high in comparison to the industry average of (5.868). P/E Ratio (36.264) is within average values for comparable stocks, (115.230). AAPL's Projected Growth (PEG Ratio) (2.486) is slightly higher than the industry average of (1.419). Dividend Yield (0.003) settles around the average of (4.670) among similar stocks. P/S Ratio (10.010) is also within normal values, averaging (4.254).
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Fundamental Analysis Ratings
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General Information
a manufacturer of mobile communication, media devices, personal computers, and portable digital music players
Industry ComputerPeripherals
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