It's been awhile since Apple, Inc. wowed the world with a new, cutting edge consumer product. But 2020 was a year that felt like Apple was tip-toeing towards something bigger. This year, the company launched its first 5G iPhone, new Macbooks with first-ever Apple processors, a new smart speaker, and its first-ever 'over the ear' headphones.
Certainly nothing cutting edge or breakthrough here, but still fresh enough to have investors and consumers very interested for what's next.
That's why it's interesting to note that Apple spent a record $18.8 billion on research and development this year, which also marks the highest percentage of revenue invested since the early days of the iPhone. Is something huge in the works?
Below, A.I.dvisor gives a full breakdown of Apple. Is it time to buy and hold?