WarnerMedia plans to release three versions of its upcoming video streaming platform. A basic version will be concentrated in movies, a premium one will offer original programming and “blockbuster” movies, and there’ll be a bundle containing both of those services plus some other content of WarnerMedia along with that licensed from other producers/platforms.
With its streaming service, the AT&T-owned media giant is looking to penetrate a market already crowded by players like Netflix, Amazon and Hulu. Disney, too is coming out with Disney+ probably by late 2019. Nevertheless, WarnerMedia CEO John Stankey seems confident about the company’s ability to compete. Without naming any potential rival, Stankey indicated that he expects libraries of “incumbent” streamers to eventually get reduced in volume. "I don't think they go away, but they are not going to be the same size they are today," Stankey added. "I believe we can play in that world going forward." (as reported by CNN).
Stankey also encourages WarnerMedia to license out content to other media/streaming services, while also licensing some from other players.