Clorox shares got a rating downgrade from D.A. Davidson on concerns about an expected slowdown in sales following a possible peak in demand during the depths of the COVID-19 pandemic.
The household products company’s shares were downgraded to neutral from buy by D.A. Davidson analyst Linda Bolton Weiser. She also cut her price target on the shares to $189 from $234.
According to Weiser, consensus estimates have been pricing in a 1.7% decline in sales for March, which may be too optimistic.
Clorox had previously said it projects sales growth of + 5% to +9% for fiscal 2022. It expected diluted earnings in the range of $7.70 to $7.95 a share. Both were upward revisions to the company’s summer forecast. But, Weiser mentioned that there was a risk that Clorox would not raise and might even lower its guidance when it reports fiscal third-quarter results next month.
The analyst lowered her fiscal 2022 earnings per share expectations to $8.01 from $8.16, below the $8.21 average analyst estimate.
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where CLX declined for three days, in of 289 cases, the price declined further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on October 21, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on CLX as a result. In of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Aroon Indicator for CLX entered a downward trend on November 21, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where CLX's RSI Indicator exited the oversold zone, of 34 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 20 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where CLX advanced for three days, in of 313 cases, the price rose further within the following month. The odds of a continued upward trend are .
CLX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (42.735) is normal, around the industry mean (12.073). P/E Ratio (16.314) is within average values for comparable stocks, (62.214). Projected Growth (PEG Ratio) (3.325) is also within normal values, averaging (2.536). Dividend Yield (0.047) settles around the average of (0.034) among similar stocks. P/S Ratio (1.901) is also within normal values, averaging (5.804).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. CLX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CLX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a maker of detergent and cleaning products
Industry HouseholdPersonalCare