Decker Outdoor (DECK, $148.59) gets analyst upgrade; shares jump +4%
Decker Outdoor shares climbed +4% Tuesday, on a rating upgrade by the Bank of America Merrill Lynch.
Bank of America analysts raised their rating on the footwear company’s stock to buy from neutral. Analyst Rafe Jadrosich also upped his price target to $180 from $150.
In a note to investors, Jadrosich mentioned earnings per share growth opportunity from Decker’s share buybacks, and low-to-mid single digit revenue growth (largely driven by the company’s HOKA brand) as factors behind the analyst’s optimism. According to the analyst, HOKA is expected to grow +40% in fiscal year 2019, thanks to new product offerings and market share gains in the running specialty segment.
Jadrosich believes that gross margin of Decker’s brand UGG could be at its peak, and that there is operating margin opportunity from cost savings and improving HOKA margins.
DECK in upward trend: price may jump up because it broke its lower Bollinger Band on June 17, 2026
DECK may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 37 cases where DECK's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on July 13, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on July 15, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in of 317 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 247 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 64 cases where DECK's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on July 20, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on DECK as a result. In of 84 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
DECK moved below its 50-day moving average on July 20, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. DECK’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.780) is slightly higher than the industry average of (2.733). P/E Ratio (14.821) is within average values for comparable stocks, (47.055). Projected Growth (PEG Ratio) (1.295) is also within normal values, averaging (1.232). DECK has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.032). P/S Ratio (2.772) is also within normal values, averaging (1.820).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock better than average.
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General Information
a distributor of footwear, apparel and accessories
Industry WholesaleDistributors
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