Dollar General's (DG, $104.10) Healthy Goals - Adding 125 New Items & More for Health-Conscious Customers
Dollar General is ramping up its healthy offerings. Having recently added 125 products including yogurt, nuts, protein bars, veggie snacks, and coconut water, the retailer seems to be catering to an increasingly health conscious consumer population.
The retailer's new "better for you" additions come under its Good & Smart house brand, while the stores also offer other ‘health-conscious’ brands like Annie's, Back to Nature, Honest, Nature Valley, and Kashi. The new items are available in 2,700 Dollar General stores, and the company has plans to add them to more stores in 2019.
The retail chain - known for its inexpensive items - was propelled to bulk up on healthy varieties apparently by an increasing shift in its customers’ preferences towards food low levels of sodium, fat and calorie and/or free of artificial sweeteners. This might also indicate that it is not just high-end customers, but lower income households too that are opting for healthier food.
Dollar General is also focusing on fresh food, and is working to expand the availability of produce and meat across rural and urban areas. By the end of the year, the company wants around 450 of its stores to have produce sections and refrigerators, and 200 more stores to get them next year.
DG in +4.37% Uptrend, rising for three consecutive days on October 15, 2025
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where DG advanced for three days, in of 307 cases, the price rose further within the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where DG's RSI Indicator exited the oversold zone, of 36 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on October 14, 2025. You may want to consider a long position or call options on DG as a result. In of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for DG just turned positive on October 13, 2025. Looking at past instances where DG's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
DG broke above its upper Bollinger Band on October 15, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for DG entered a downward trend on October 14, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.854) is normal, around the industry mean (7.714). P/E Ratio (19.237) is within average values for comparable stocks, (31.464). Projected Growth (PEG Ratio) (1.369) is also within normal values, averaging (2.490). Dividend Yield (0.023) settles around the average of (0.026) among similar stocks. P/S Ratio (0.549) is also within normal values, averaging (1.449).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. DG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 59, placing this stock worse than average.
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General Information
an operator of retail stores
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