When I was working as an Investment Counselor at a $40 billion money management firm, my job was to manage a book of around $150 million. It was difficult work at times - building relationships with 120 clients and making sure that their investment portfolio was working towards their long-term goals was the main task, but we also had to make sure our clients understood what was happening in the capital markets at all times. With the 24-hour news cycle, it's easy in the world today to allow fear and emotion to influence the investment decision making process, and my job was to keep emotion out. Any time there were volatile markets - which is often - it meant long hours and lots of hand-holding.
But like many hard workers out there, there's a reward for the effort. That reward came in the form of quarterly bonuses, depending on how well you performed.
Over the years I developed a system for how to deal with bonuses. When I received them, the very first thing I would do is pay down any interest-bearing debt I had. Period. I'd zero out my credit accounts faster than Usain Bolt in a track race.
Then, I'd allow myself one modest purchase - a plane ticket, a nice new kitchen appliance, maybe some new running shoes. Whatever it was, it could only be one item. That was a hard and fast rule. No exceptions!
Then, with whatever was left over, I would invest it with a long-term approach in mind. I set it in my mind that I would use my bonus money to buy stocks I really liked, companies I believed in, companies I thought would continue to do well far into the future. But here's the thing - I wouldn't invest in those companies with the mindset that I wanted to make a quick buck. I was buying stocks with the vision that 20, even 30 years from now I'd still have shares of the company, and that over the years I was constantly purchasing shares. It was my homage to Warren Buffet, who would surely back such a strategy (and has before).
So, over the course of the six years I worked there, every quarter I'd go through the same routine. At the beginning of my tenure, I chose 3 stocks I liked. They were: Costco (ticker: COST), Visa (ticker: V), and Salesforce (ticker: CRM). To this day, I own those three stocks in my portfolio (amongst other holdings), and I've owned them now for the better part of 12 years.
Here's been my return on each of them:
Costco: +268%
Visa: a little over +450%
Salesforce: +2,000%
You read that last number right. I've made a 2,000% gain on my Salesforce shares. I made a long-term commitment to a strategy and I've stuck with it, and plan to continue sticking with it as long as I'm a fan of those three companies. I still very much am today.
Investing your bonus can be a lot of fun, especially when you see your bonus turning itself into bonus after bonus after bonus with gains in the stock market. You worked for your bonus, let it also work for you!
Now that you're ready to invest your bonus or any extra cash you have, you need ideas. You can generate fresh ideas right here on Tickeron.com, by using the DivScore feature or engaging with the state of the art Artificial Intelligence you'll find on this website. Explore ideas, pick one that you like, then see it through.
COST saw its Momentum Indicator move below the 0 level on July 08, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 73 similar instances where the indicator turned negative. In of the 73 cases, the stock moved further down in the following days. The odds of a decline are at .
COST moved below its 50-day moving average on June 24, 2025 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for COST crossed bearishly below the 50-day moving average on June 18, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where COST declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for COST entered a downward trend on July 17, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where COST's RSI Oscillator exited the oversold zone, of 21 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 5 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where COST advanced for three days, in of 378 cases, the price rose further within the following month. The odds of a continued upward trend are .
COST may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 59, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. COST’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (15.601) is normal, around the industry mean (8.317). P/E Ratio (54.107) is within average values for comparable stocks, (32.590). COST's Projected Growth (PEG Ratio) (5.068) is slightly higher than the industry average of (2.910). Dividend Yield (0.005) settles around the average of (0.026) among similar stocks. P/S Ratio (1.579) is also within normal values, averaging (1.549).
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a company which sells goods through membership warehouses
Industry DiscountStores