Fair Isaac Corporation, commonly known as FICO, is an analytics and decision-management software company best known for the FICO Score, the dominant consumer credit risk metric licensed to lenders, insurers, and other businesses. Founded in 1956 and headquartered in Bozeman, Montana, the company operates through two main segments: its Scores business and its Software segment, which includes the FICO Platform for credit decisioning, fraud detection, and customer management.
The Scores segment has historically been the company's profit engine, accounting for roughly 59% of fiscal 2025 revenue, with a significant portion tied to the U.S. mortgage market. That concentration is precisely why investors track the stock closely and why regulatory developments around mortgage credit scoring carry outsized weight for the shares. I also checked this using Tickeron’s AI Screener to see how the stock compares to others in the industry.
Over the last 30 days, FICO shares fell approximately 40%, declining from a closing price of about $1,103.68 on September 1 to $661.75 on October 1. The move was not gradual: the stock was trading near $841 as recently as September 28 before a single-session plunge of more than 26% on September 29 took it below $618. A partial rebound of roughly 11.7% on October 1 left the stock around $662 but still deeply negative for the period.
The quarterly picture is similarly weak. From a closing level of about $1,206.65 at the start of July, the stock declined roughly 45% through the end of September. FICO actually touched an intra-quarter high near $1,373 in late July before a series of regulatory setbacks drove a sustained, lower-high, lower-low trend into early autumn.
The primary catalyst was regulatory. On September 28, FHFA Director Bill Pulte announced that Fannie Mae and Freddie Mac would consolidate their two mortgage pricing grids into a single grid that places VantageScore alongside FICO Classic. Previously, the two scores could produce different loan pricing, which gave lenders a cost-based incentive to favor FICO. Removing that distinction eliminates a key reason lenders had to stick with FICO's more expensive scores.
The announcement hit the stock hard on September 29. Compounding the pressure, TransUnion extended promotional pricing of $0.99 per score for VantageScore 4.0 through December 2028, and Rocket Companies, the nation's largest mortgage originator, said Rocket Mortgage would adopt VantageScore as its preferred scoring model. VantageScore is co-developed by the three major credit bureaus: Equifax, Experian, and TransUnion.
Analysts responded swiftly. Bank of America downgraded FICO from Buy to Neutral and cut its price target from $1,400 to $700, while Goldman Sachs lowered its target to $1,322 from $1,548 while keeping a Buy rating. The combination of regulatory change, aggressive competitor pricing, and analyst downgrades drove the sharp repricing.
The quarterly decline reflects a broader escalation of the same theme. The FHFA's push to open mortgage credit scoring to competition began earlier in the summer, with a July directive followed by a September move allowing government-backed entities to accept VantageScore. Each step chipped away at the pricing exclusivity that had underpinned FICO's revenue growth.
Beyond regulation, the stock also faced pressure from concerns about high mortgage-score fees and the durability of its growth model. After a late-July peak near $1,373, the shares rolled over in August and September as investors reassessed how much of FICO's revenue and pricing power could survive a more competitive scoring landscape. By the end of the quarter, the stock was down more than 60% year to date and trading at its lowest levels in roughly three years.
The most important factor ahead is the implementation detail of the new FHFA pricing grid, including its start date and how FICO and VantageScore are positioned relative to each other. Investors should monitor how quickly lenders adopt VantageScore, whether FICO adjusts its own pricing, and how the company's Scores revenue responds in upcoming quarterly results.
Additional watch items include any further analyst rating changes, FICO's earnings and guidance updates, the pace of adoption of the FICO Platform software business, and the company's balance sheet, which carries elevated debt and significant buyback activity. Because much of the decline reflects policy risk rather than confirmed earnings deterioration, the trajectory of the stock will likely hinge on whether the worst-case competitive scenario materializes. From what I see, this remains the central question for the shares.
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FICO saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on September 04, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 49 instances where the indicator turned negative. In 35 of the 49 cases the stock moved lower in the days that followed. This puts the odds of a downward move at 71%.
The Momentum Indicator moved below the 0 level on September 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FICO as a result. In 53 of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 65%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FICO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 63%.
The Aroon Indicator for FICO entered a downward trend on October 01, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +4.25% 3-day Advance, the price is estimated to grow further. Considering data from situations where FICO advanced for three days, in 276 of 373 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
FICO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron SMR rating for this company is 9 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 66 (best 1 - 100 worst), indicating fairly steady price growth. FICO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (82.645) is normal, around the industry mean (51.456). P/E Ratio (24.345) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (0.671) is also within normal values, averaging (3.135). Dividend Yield (0.000) settles around the average of (0.011) among similar stocks. P/S Ratio (9.794) is also within normal values, averaging (69.875).
The Tickeron Profit vs. Risk Rating rating for this company is 91 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FICO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 95 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of enterprise decision management solutions
Industry PackagedSoftware