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Nov 04, 2026
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FXG vs PBJ: Weighing Two Consumer Staples ETFs for Defensive Exposure

FXG vs PBJ: Weighing Two Consumer Staples ETFs for Defensive Exposure

Key Takeaways

  • FXG is a rules-based, modified equal-weighted consumer staples fund with a multi-factor "AlphaDEX" tilt, while PBJ is a tiered equal-weighted food-and-beverage fund with a heavier large-cap, blue-chip brand profile.
  • PBJ holds roughly 30–32 names concentrated in branded staples; FXG holds about 41 names and adds a notable healthcare and mid-cap tilt through names like Cardinal Health and McKesson.
  • Costs are nearly identical, with FXG at about 0.63% and PBJ at roughly 0.61%, so neither fund enjoys a decisive expense advantage.
  • Liquidity differs meaningfully: PBJ generally trades with higher average daily volume and tighter relative liquidity than FXG.
  • Tickeron AI Verdict: PBJ — the Invesco Food & Beverage ETF offers broader large-cap quality, stronger recent trend consistency, and marginally better cost efficiency in the current environment.

Why These Two ETFs Matter for Defensive Portfolios

Investors seeking defensive equity exposure often turn to consumer staples exchange-traded funds (ETFs), which pool baskets of stocks to provide diversified access to everyday essentials. The FXG and the PBJ both operate in this space, yet they do not compete on identical terms. FXG applies a multi-factor selection methodology across the broader consumer staples universe, while PBJ targets a narrower food-and-beverage mandate. Comparing the two reveals how structural design choices — index construction, holdings count, and sector mix — can materially shape an investor's exposure and risk profile. I also checked this using Tickeron’s AI Screener to see how the holdings align with broader industry trends.

Understanding the First Trust Consumer Staples AlphaDEX Fund (FXG)

FXG tracks the StrataQuant Consumer Staples Index, a modified equal-dollar-weighted index that applies the AlphaDEX selection methodology to consumer staples names drawn from the Russell 1000 Index. The strategy ranks stocks on both growth factors (such as price appreciation and sales growth) and value factors (such as book value to price and return on assets), then assigns higher weights to the top-ranked quintiles. The fund holds roughly 41 securities and is reconstituted and rebalanced quarterly.

Top holdings include CAH (Cardinal Health), FRPT (Freshpet), POST (Post Holdings), PPC (Pilgrim's Pride), MKC (McCormick), and INGR (Ingredion). While consumer staples dominate the portfolio, a meaningful healthcare allocation (via distributors like McKesson) and a mid-cap tilt distinguish FXG from simpler staples funds. The expense ratio is approximately 0.63%.

Understanding the Invesco Food & Beverage ETF (PBJ)

PBJ tracks the Dynamic Food & Beverage Intellidex Index, a quantitative, rules-based benchmark that selects roughly 30 U.S. food-and-beverage companies based on criteria including fundamental growth, valuation, investment timeliness, and risk. The index uses a tiered weighting approach, giving the fund a more balanced spread across its constituents. The fund is classified as non-diversified and was launched in 2005.

Top holdings include MNST (Monster Beverage), CTVA (Corteva), SBUX (Starbucks), KO (Coca-Cola), PEP (PepsiCo), and ADM (Archer-Daniels-Midland). Consumer defensive exposure sits around 80%, with smaller allocations to consumer cyclical, industrials, and basic materials. The expense ratio is approximately 0.61%.

The Broader Staples Landscape

Both funds are shaped by the broader consumer staples and packaged-food environment. Persistent cost pressures from raw materials, transportation, and labor have tested margins across the sector, while "GLP-1" weight-management drugs (medications that suppress appetite) have introduced uncertainty around long-term demand for snack and beverage categories. At the same time, defensive investors continue to favor staples for their relatively stable earnings and dividend profiles during periods of macro volatility. From what I see, capital flows into staples have been uneven in recent market cycles, with investors rotating between defensive sectors and higher-growth areas of the market.

How FXG and PBJ Compare in Performance and Positioning

In recent weeks and months, PBJ has exhibited relatively stronger trend consistency, supported by its heavier weighting toward large-cap, globally recognized brands such as Coca-Cola, PepsiCo, and Starbucks. These blue-chip franchises tend to demonstrate more resilient earnings and pricing power during inflationary periods. FXG, by contrast, carries a more pronounced mid-cap and healthcare tilt, which introduces different return drivers and somewhat higher single-stock variability. From a volatility standpoint, both funds share broadly similar annualized volatility profiles, reflecting their common defensive mandate. However, PBJ's larger-cap composition and deeper average trading volume generally translate to a more liquid trading experience.

Incorporating Tickeron AI Tools Into My Analysis

I often turn to Tickeron’s AI Screener when comparing ETFs like these, as it lets me quickly filter on factors such as liquidity, sector exposure, and recent trend signals to confirm what the holdings data already suggests. It streamlines the process of spotting how one fund’s profile stacks up against peers without manually sorting through dozens of metrics.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

Related Ticker: FXG, PBJ

FXG in upward trend: 10-day moving average broke above 50-day moving average on October 28, 2026

The 10-day moving average for FXG crossed bullishly above the 50-day moving average on October 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 18 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where FXG's RSI Indicator exited the oversold zone, 19 of 23 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 83%.

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 48 of 55 cases where FXG's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 87%.

The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on FXG as a result. In 80 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 84%.

The Moving Average Convergence Divergence (MACD) for FXG just turned positive on October 06, 2026. Looking at past instances where FXG's MACD turned positive, the stock continued to rise in 39 of 47 cases over the following month. The odds of a continued upward trend are 83%.

FXG moved above its 50-day moving average on October 30, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +3.05% 3-day Advance, the price is estimated to grow further. Considering data from situations where FXG advanced for three days, in 258 of 316 cases, the price rose further within the following month. The odds of a continued upward trend are 82%.

The Aroon Indicator entered an Uptrend today. In 181 of 273 cases where FXG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 66%.

Bearish Trend Analysis

The 50-day moving average for FXG moved below the 200-day moving average on October 05, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where FXG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.

FXG broke above its upper Bollinger Band on October 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Notable companies

The most notable companies in this group are Coca-Cola Company (NYSE:KO), Procter & Gamble Company (NYSE:PG), PepsiCo (NASDAQ:PEP), Altria Group (NYSE:MO), McKesson Corp (NYSE:MCK), CVS HEALTH Corp (NYSE:CVS), Mondelez International (NASDAQ:MDLZ), Kroger Co (The) (NYSE:KR), Archer Daniels Midland Company (NYSE:ADM), Constellation Brands (NYSE:STZ).

Industry description

The investment seeks investment results that correspond generally to the price and yield (before the fund's fees and expenses) of an equity index called the StrataQuant® Consumer Staples Index. The fund will normally invest at least 90% of its net assets (including investment borrowings) in the securities that comprise the index. The index is a modified equal-dollar weighted index to objectively identify and select stocks from the Russell 1000® Index in the consumer staples sector that may generate positive alpha relative to traditional passive-style indices through the use of the AlphaDEX® selection methodology.

Market Cap

The average market capitalization across the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF is 51.13B. The market cap for tickers in the group ranges from 3.34B to 412.31B. KO holds the highest valuation in this group at 412.31B. The lowest valued company is FRPT at 3.34B.

High and low price notable news

The average weekly price growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was 9%. For the same ETF, the average monthly price growth was 29%, and the average quarterly price growth was 59%. FRPT experienced the highest price growth at 8%, while SFM experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the First Trust Consumer Staples AlphaDEX Fund (FXG) ETF was 32%. For the same stocks of the ETF, the average monthly volume growth was -14% and the average quarterly volume growth was -16%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 61
P/E Growth Rating: 48
Price Growth Rating: 44
SMR Rating: 59
Profit Risk Rating: 68
Seasonality Score: 9 (-100 ... +100)
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Category ConsumerStaples

Category
Consumer Defensive
Address
First Trust Exchange-Traded Alphadex Fd120 East Liberty Drive, Suite 400Wheaton
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