Harley-Davidson Goes Slow on Margin Projection
Harley-Davidson Inc. pared back its 2018 profit margin forecast.
In a statement released Tuesday, the Milwaukee-based iconic motorcycle maker said that it has revised down its expectations for operating margin this year to 9-10% - compared to its previous forecast of 9.5-10.5%. The firm indicated the potential role of tariffs in raising costs and therefore eating away at profits as a reason behind the downward revision in margin projection.
Last month, Harley had expressed its willingness to shift some its production overseas in order to avoid the European Union’s tariffs on American goods. The EU tariffs were a retaliation to U.S. President Donald Trump’s levies on steel and aluminum imported from the EU. However, the motorcycle maker was severely criticized by Trump on its relocation plans.
HMC in -1.44% downward trend, declining for three consecutive days on September 12, 2025
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where HMC declined for three days, in of 264 cases, the price declined further within the following month. The odds of a continued downward trend are .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for HMC moved out of overbought territory on August 21, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 36 similar instances where the indicator moved out of overbought territory. In of the 36 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Moving Average Convergence Divergence Histogram (MACD) for HMC turned negative on August 27, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at .
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
The Momentum Indicator moved above the 0 level on September 15, 2025. You may want to consider a long position or call options on HMC as a result. In of 97 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HMC advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 243 cases where HMC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.552) is normal, around the industry mean (4.153). P/E Ratio (11.552) is within average values for comparable stocks, (269.004). Projected Growth (PEG Ratio) (3.454) is also within normal values, averaging (1.865). Dividend Yield (0.041) settles around the average of (0.044) among similar stocks. P/S Ratio (0.347) is also within normal values, averaging (30.883).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. HMC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
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General Information
Manufactures automobiles and related components, engages in lawnmowers and generator production
Industry MotorVehicles
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