Helen of Troy (HELE, $111.97) puts beauty segment up for sale
According to the Wall Street Journal, personal care and household products company Helen of Troy Ltd is looking to exit the mass-market beauty segment amidst the company’s overall shift towards more niche personal care brands and products.
The beauty business segment that makes Revlon hair dryers and Pert shampoo is likely to sell this beauty segment at an estimated $300 million. The sale is expected to consist of brands that are generally sold at drug stores and discount retailers, including Sure deodorant and Brut cologne. The proceeds will go towards housewares and health businesses.
Being the smallest business segment, HELE has been struggling as its sales from this division came at $356 million, down 18% from the $435 million it made in 2015. Majority of the market shares has been taken away from the company by speciality beauty stores like Sephora and Mac that also sell their products in drug stores and discount retailers.
In the fiscal 2018, half the company’s revenue was made by its health-and-home unit, which features PUR water filters and Vicks humidifiers.
HELE in upward trend: price may jump up because it broke its lower Bollinger Band on April 03, 2025
HELE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 45 cases where HELE's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator shows that the ticker has stayed in the oversold zone for 9 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 21 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
The Moving Average Convergence Divergence (MACD) for HELE just turned positive on May 02, 2025. Looking at past instances where HELE's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HELE advanced for three days, in of 303 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on April 03, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on HELE as a result. In of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HELE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for HELE entered a downward trend on May 07, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.715) is normal, around the industry mean (17.380). P/E Ratio (16.976) is within average values for comparable stocks, (204.360). Projected Growth (PEG Ratio) (1.459) is also within normal values, averaging (3.832). Dividend Yield (0.000) settles around the average of (0.107) among similar stocks. P/S Ratio (1.376) is also within normal values, averaging (116.662).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. HELE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HELE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
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General Information
a manufacturer of personal care electrical and non-electrical products
Industry HouseholdPersonalCare