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published in Blogs
Mar 12, 2019

Helen of Troy (HELE, $111.97) puts beauty segment up for sale

According to the Wall Street Journal, personal care and household products company Helen of Troy Ltd is looking to exit the mass-market beauty segment amidst the company’s overall shift towards more niche personal care brands and products.

The beauty business segment that makes Revlon hair dryers and Pert shampoo is likely to sell this beauty segment at an estimated $300 million. The sale is expected to consist of brands that are generally sold at drug stores and discount retailers, including Sure deodorant and Brut cologne. The proceeds will go towards housewares and health businesses.

Being the smallest business segment, HELE has been struggling as its sales from this division came at $356 million, down 18% from the $435 million it made in 2015. Majority of the market shares has been taken away from the company by speciality beauty stores like Sephora and Mac that also sell their products in drug stores and discount retailers.

In the fiscal 2018, half the company’s revenue was made by its health-and-home unit, which features PUR water filters and Vicks humidifiers.

Related Ticker: HELE

HELE in upward trend: price may jump up because it broke its lower Bollinger Band on October 09, 2025

HELE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 44 cases where HELE's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where HELE's RSI Indicator exited the oversold zone, of 37 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. of 63 cases where HELE's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HELE advanced for three days, in of 297 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 09, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on HELE as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for HELE turned negative on October 09, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 41 similar instances when the indicator turned negative. In of the 41 cases the stock turned lower in the days that followed. This puts the odds of success at .

HELE moved below its 50-day moving average on October 09, 2025 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for HELE crossed bearishly below the 50-day moving average on October 15, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 14 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HELE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.507) is normal, around the industry mean (14.045). P/E Ratio (5.773) is within average values for comparable stocks, (60.945). HELE's Projected Growth (PEG Ratio) (1.193) is slightly lower than the industry average of (2.483). HELE has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.032). P/S Ratio (0.257) is also within normal values, averaging (5.985).

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. HELE’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HELE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.

Notable companies

The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).

Industry description

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

Market Cap

The average market capitalization across the Household/Personal Care Industry is 21.61B. The market cap for tickers in the group ranges from 81.32K to 356.33B. PG holds the highest valuation in this group at 356.33B. The lowest valued company is QNTA at 81.32K.

High and low price notable news

The average weekly price growth across all stocks in the Household/Personal Care Industry was -0%. For the same Industry, the average monthly price growth was 1%, and the average quarterly price growth was 2%. UNLRY experienced the highest price growth at 23%, while RAY experienced the biggest fall at -26%.

Volume

The average weekly volume growth across all stocks in the Household/Personal Care Industry was -31%. For the same stocks of the Industry, the average monthly volume growth was -23% and the average quarterly volume growth was -9%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 53
Price Growth Rating: 62
SMR Rating: 68
Profit Risk Rating: 90
Seasonality Score: 7 (-100 ... +100)
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These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. HELE showed earnings on October 09, 2025. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a manufacturer of personal care electrical and non-electrical products

Industry HouseholdPersonalCare

Profile
Fundamentals
Details
Industry
Electronics Or Appliances
Address
2 Church Street
Phone
+1441 9152258000
Employees
1903
Web
https://www.helenoftroy.com
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