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May 15, 2019

Hoka gets more popular as Kanye West seen wearing the boot

Sales of Ugg-owner Deckers (DECK) got a major boost from its increasingly popular French cushioned running shoe brand called Hoka.

Analysts have now upgraded their rating for Deckers from neutral to positive and also raised its price target for the stock from $161 to $169. Shares of Deckers have overall rose more than 4% to around $144 per share, with the stock generally rallying about 45% during the course of past year.

The shoe line is gaining fast popularity among youngsters who now prefer to wear running shoes not just to the gym but all-day. Further, its partnerships with upcoming retailers like Engineered Garments and Outdoor Voices have also added visibility of the product to millennials.

Recently rapper Kanye West was spotted wearing a Hoka boot and the image raked up online sales to another level. Analysts say that the photo sent off a ‘Hoka effect’.

Analysts now expect that Hoka brand will cross $300 million in sales by 2021 and $500 million by 2025. Over the last three years, revenue has increased by almost 40% ,and the owners are confirmed that the future looks good for them.

Related Ticker: DECK

DECK sees its Stochastic Oscillator recovers from oversold territory

On September 15, 2025, the Stochastic Oscillator for DECK moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 54 instances where the indicator left the oversold zone. In of the 54 cases the stock moved higher in the following days. This puts the odds of a move higher at over .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

DECK moved above its 50-day moving average on August 21, 2025 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for DECK crossed bullishly above the 50-day moving average on August 22, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in of 342 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 272 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The 10-day RSI Indicator for DECK moved out of overbought territory on September 05, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 46 similar instances where the indicator moved out of overbought territory. In of the 46 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Momentum Indicator moved below the 0 level on September 15, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on DECK as a result. In of 86 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for DECK turned negative on September 10, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

DECK broke above its upper Bollinger Band on August 22, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. DECK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 73, placing this stock slightly better than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.133) is normal, around the industry mean (22.764). P/E Ratio (18.230) is within average values for comparable stocks, (75.648). Projected Growth (PEG Ratio) (2.047) is also within normal values, averaging (3.435). DECK has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.034). P/S Ratio (3.514) is also within normal values, averaging (1.780).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

Notable companies

The most notable companies in this group are Nike (NYSE:NKE), Skechers USA (null:SKX).

Industry description

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

Market Cap

The average market capitalization across the Wholesale Distributors Industry is 8.45B. The market cap for tickers in the group ranges from 70.2K to 107.44B. NKE holds the highest valuation in this group at 107.44B. The lowest valued company is SCOO at 70.2K.

High and low price notable news

The average weekly price growth across all stocks in the Wholesale Distributors Industry was 3%. For the same Industry, the average monthly price growth was 11%, and the average quarterly price growth was 44%. FORD experienced the highest price growth at 33%, while VRA experienced the biggest fall at -10%.

Volume

The average weekly volume growth across all stocks in the Wholesale Distributors Industry was 113%. For the same stocks of the Industry, the average monthly volume growth was 68% and the average quarterly volume growth was 89%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 48
Price Growth Rating: 54
SMR Rating: 72
Profit Risk Rating: 72
Seasonality Score: -21 (-100 ... +100)
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DECK
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These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. DECK showed earnings on July 24, 2025. You can read more about the earnings report here.
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published General Information

General Information

a distributor of footwear, apparel and accessories

Industry WholesaleDistributors

Profile
Fundamentals
Details
Industry
Apparel Or Footwear
Address
250 Coromar Drive
Phone
+1 805 967-7611
Employees
4200
Web
https://www.deckers.com
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