Kellogg might have found interested buyers for some of its cookie businesses.
Last year, Kellogg expressed plans to divest its Keebler, Famous Amos and fruit snacks segments. And now, Hostess Brands, B&G Foods and Ferrero have reportedly offered their first-round bids on the brands, according to a CNBC report citing people familiar with the matter. If the deal goes through, Kellogg could receive more than $1.5 billion from the sale proceeds. Some private equity firms are also reportedly eyeing the brands.
In recent years, we’ve witnessed Ferrero, Hostess and B&G focus on expanding their offerings, by acquiring various snacks/cookie brands. In 2017, Ferrero paid around $1 billion to buy Ferrara Candy Company, and followed it with a $2.8 billion purchase of Nestle's U.S. candy business. Hostess last year acquired breakfast brands the Big Texas and Cloverhill from Aryzta. B&G bought Green Giant from General Mills for $765 million in 2015 and McCann's Irish oatmeal from TreeHouse Foods for $32 million last year. However, no official announcement has been made yet by these companies about their reported interest in Kellogg’s cookie brands.
Meanwhile, Kellogg is also looking to sell its Murray and Mother's cookies.
The 50-day moving average for K moved above the 200-day moving average on April 05, 2024. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
The Momentum Indicator moved above the 0 level on April 22, 2024. You may want to consider a long position or call options on K as a result. In of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for K just turned positive on May 02, 2024. Looking at past instances where K's MACD turned positive, the stock continued to rise in of 49 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where K advanced for three days, in of 339 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 234 cases where K Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The 10-day RSI Indicator for K moved out of overbought territory on May 03, 2024. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 32 similar instances where the indicator moved out of overbought territory. In of the 32 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 68 cases where K's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where K declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
K broke above its upper Bollinger Band on May 02, 2024. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.143) is normal, around the industry mean (8.292). P/E Ratio (25.360) is within average values for comparable stocks, (26.814). Projected Growth (PEG Ratio) (3.020) is also within normal values, averaging (2.471). Dividend Yield (0.041) settles around the average of (0.043) among similar stocks. P/S Ratio (1.498) is also within normal values, averaging (62.729).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 79, placing this stock slightly better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. K’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a company, which engages in the production and distribution of cereals, cookies, crackers and frozen foods
Industry FoodSpecialtyCandy