Macy’s (M, $25.29) identifies five key areas for investment in 2019
The department store chain, Macy’s, has restructuring plans underway to boost its goal of saving $100 million annually and using that money for growth initiatives in 2019. With the restructuring, it plans to bring in some structural major changes but with a job cut.
But given the retail scenario today, Macy’s goals are not without challenges. With shoppers moving increasingly online, the Company’s 600 department stores across the U.S. need to justify their relevance. Some of Macy’s brands like Nike (NKE) and Coach have now opened standalone stores and at the same time have also ramped up their own websites.
Taking into account this current retail situation, Macy’s has decided to invest in five select areas in 2019. First is its Growth150 Plan where the company will further upgrade its more profitable stores with new lighting, fixtures and merchandise.
Second, focusing on Macy’s Backstage, the off-price business of the company that sells apparel and home goods at hefty discounts. Besides the already existing 120 Backstage locations, the Company plans to open 45 more this year as sales at Macy’s stores with Backstage shops inside are up 5%, on average.
Third, Macy’s will collaborate with its vendors more efficiently so that fresh and up-to-date goods arrive quicker in their stores.
Fourth, the Company will upgrade its app to further boost its online sales.
Finally, it will invest in the more profitable categories like dresses, fine jewelry, women’s footwear and beauty accessories.
The scope of the challenges Macy's faces, however, will not be fully addressed by just these upgrades. Its real estate is still the biggest challenge, and the company is now trying to find complementary uses of its some of its flagship locations, including the iconic Macy’s store in Herald Square in New York.
M in upward trend: price rose above 50-day moving average on August 06, 2025
M moved above its 50-day moving average on August 06, 2025 date and that indicates a change from a downward trend to an upward trend. In of 67 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on August 15, 2025. You may want to consider a long position or call options on M as a result. In of 90 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for M just turned positive on August 14, 2025. Looking at past instances where M's MACD turned positive, the stock continued to rise in of 56 cases over the following month. The odds of a continued upward trend are .
The 50-day moving average for M moved above the 200-day moving average on September 11, 2025. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where M advanced for three days, in of 288 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 196 cases where M Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where M declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
M broke above its upper Bollinger Band on September 03, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.019) is normal, around the industry mean (2.290). P/E Ratio (9.631) is within average values for comparable stocks, (35.973). M's Projected Growth (PEG Ratio) (2.196) is slightly higher than the industry average of (1.034). Dividend Yield (0.042) settles around the average of (0.038) among similar stocks. P/S Ratio (0.209) is also within normal values, averaging (5.332).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. M’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 72, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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an operator of department stores
Industry DepartmentStores
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