Marriott's (MAR, $122.19) Database Hacked - Up to 500 Million Guests Affected
Marriott International has some unwelcome 'visitors' - hackers.
The hotel-chain said a cyber attack affected its Starwood reservation database, that includes the St. Regis, Westin, Sheraton and W Hotels that it owns. Hackers infiltrated the data in 2014, but Marriott came to know of it only last couple of weeks ago.
Hackers accessed personal information – such as names, phone numbers, email addresses, passport numbers, date of birth and arrival and departure - of 324 million guests. Even credit card information of a million others’ were possibly exposed to hackers, as revealed by Marriott.
"We fell short of what our guests deserve and what we expect of ourselves. We are doing everything we can to support our guests, and using lessons learned to be better moving forward," said CEO Arne Sorenson in a statement. The hotel chain said it has reported the matter to law enforcement.
MAR's Stochastic Oscillator descends into oversold zone
The Stochastic Oscillator for MAR moved into oversold territory on October 17, 2025. Be on the watch for the price uptrend or consolidation in the future. At that time, consider buying the stock or exploring call options.
Technical Analysis (Indicators)
Bullish Trend Analysis
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in of 333 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 16, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on MAR as a result. In of 89 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for MAR turned negative on October 16, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at .
MAR moved below its 50-day moving average on October 16, 2025 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for MAR crossed bearishly below the 50-day moving average on October 17, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
MAR broke above its upper Bollinger Band on October 06, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for MAR entered a downward trend on October 03, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 69, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (43.692). P/E Ratio (29.375) is within average values for comparable stocks, (22.130). Projected Growth (PEG Ratio) (1.337) is also within normal values, averaging (0.958). MAR has a moderately low Dividend Yield (0.010) as compared to the industry average of (0.024). P/S Ratio (2.830) is also within normal values, averaging (3.703).
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General Information
an operator of hotels and related lodging facilities
Industry CableSatelliteTV
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