McDonald's (MCD, $188.36) is investing $5 million to buy 9.9% stake in mobile software company
McDonald’s is buying a 9.9% stake – amounting to 13.8 million shares - in New Zealand-based mobile software maker Plexure, for about $5 million.
The deal is expected to allow McDonald's to expand its access to Plexure’s products and services for better customer targeting and functionality among other aspects to boost business. Plexure already provides a global app for discount vouchers and loyalty offers to McDonald's customers in 48 countries outside the U.S. and other markets, including Japan and Italy.
The news comes close on the heels of the fast food chain’s another major tech investment. Last week, McDonald's announced plans to acquire Israeli digital startup Dynamic Yield, to enhance its drive-thru services.
MCD's RSI Indicator ascending out of oversold territory
The RSI Oscillator for MCD moved out of oversold territory on June 27, 2025. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 20 similar instances when the indicator left oversold territory. In of the 20 cases the stock moved higher. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on July 29, 2025. You may want to consider a long position or call options on MCD as a result. In of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for MCD just turned positive on July 01, 2025. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 52 cases over the following month. The odds of a continued upward trend are .
MCD moved above its 50-day moving average on July 29, 2025 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 328 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 79 cases where MCD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for MCD entered a downward trend on July 08, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (7.442). P/E Ratio (26.797) is within average values for comparable stocks, (40.966). MCD's Projected Growth (PEG Ratio) (2.702) is slightly higher than the industry average of (1.841). Dividend Yield (0.023) settles around the average of (0.050) among similar stocks. P/S Ratio (8.503) is also within normal values, averaging (8.637).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MCD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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General Information
an operator of food restaurant chain
Industry Restaurants
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