Phillip Morris International (PM, $83.67) forays into life insurance, encouraging smokers to quit
Philip Morris International, the tobacco company that sells Marlboro cigarettes, is foraying into the life insurance business. The initiative, called ‘Reviti’, will initially sell life insurance in the UK before moving overseas. Smokers will receive discounts if they reduce, quit or switch to less carcinogenic products.
According to the terms of the insurance, smokers who switch to e-cigarettes will receive 2.5% discount on premiums, people who switch to Philip Morris’ heated tobacco product iQOS for three months will receive a 25% discount, and people who quit smoking for at least a year will receive a 50% discount. Premium for a 20-year-old non-smoker is about £5 ($6.47) per month for a life insurance policy of £150,000 ($194,125). The same premium would buy a £60,000 ($77,650) policy for a 40-year-old non-smoker.
It is up to PM to decide how much discount to offer to people using alternative products that are less life threatening. PM’s most popular alternative is iQOS, a device that heats tobacco instead of burning tobacco. Offering people bigger life insurance discounts for switching to iQOS may push more people to try it. This is particularly popular in UK where more people are embracing e-cigarettes, if not quitting altogether.
PMI is even optimistic that non-carcinogenic alternatives like e-cigarettes will one day replace cigarettes altogether and then it will be a win-win situation for everyone: it will reduce life risks for the people and for the company it will mean lower excise taxes and better margins.
PM in -1.09% downward trend, sliding for three consecutive days on October 15, 2025
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where PM declined for three days, in of 247 cases, the price declined further within the following month. The odds of a continued downward trend are .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 65 cases where PM's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Aroon Indicator for PM entered a downward trend on October 15, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where PM's RSI Indicator exited the oversold zone, of 21 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on October 17, 2025. You may want to consider a long position or call options on PM as a result. In of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for PM just turned positive on October 10, 2025. Looking at past instances where PM's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where PM advanced for three days, in of 387 cases, the price rose further within the following month. The odds of a continued upward trend are .
PM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 66, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (15.814). P/E Ratio (23.385) is within average values for comparable stocks, (25.518). Projected Growth (PEG Ratio) (1.013) is also within normal values, averaging (0.949). Dividend Yield (0.035) settles around the average of (0.052) among similar stocks. PM's P/S Ratio (6.301) is slightly higher than the industry average of (2.599).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. PM’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
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General Information
a manufacturer of cigarettes and other tobacco products
Industry Tobacco
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