SAP announced Sunday that its is acquiring Qualtrics for $8 billion. Qualtrics, a survey software making firm, was planning its IPO not too long ago.
The all-cash deal, approved by both the companies’ boards, will be the second largest acquisition for enterprise software maker SAP, after its $8.3 billion purchase of Concur in 2014.
Qualtrics’s 9,000+ customers include Kellogg, Mastercard, Microsoft and BlackRock among others. One of its main competitors is SurveyMonkey. As of this year so far, Qualtrics seems to have an edge over SurveyMonkey in terms of revenue growth: In the first half of 2018, revenue of Qualtrics grew +41.7% to reach $184.2 million; in comparison, SurveyMonkey’s revenue grew +14% to $121.2 million over the same period.
SAP buying Qualtrics is the latest on the list of major mergers & acquisitions this year witnessed in the tech/software space. A few weeks back, IBM announced plans to acquire open-source software maker Red Hat for $34 billion. Earlier this year, Microsoft purchased GitHub for $7.5 billion.
The Aroon Indicator for SAP entered a downward trend on March 05, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 151 similar instances where the Aroon Indicator formed such a pattern. In of the 151 cases the stock moved lower. This puts the odds of a downward move at .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 69 cases where SAP's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on March 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SAP as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SAP declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where SAP's RSI Indicator exited the oversold zone, of 26 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for SAP just turned positive on February 13, 2026. Looking at past instances where SAP's MACD turned positive, the stock continued to rise in of 49 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SAP advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.548) is normal, around the industry mean (10.679). P/E Ratio (28.240) is within average values for comparable stocks, (74.571). Projected Growth (PEG Ratio) (0.859) is also within normal values, averaging (1.919). Dividend Yield (0.013) settles around the average of (0.033) among similar stocks. P/S Ratio (5.546) is also within normal values, averaging (53.894).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. SAP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of e-business software solutions
Industry PackagedSoftware