The German-based European multinational software corporation, SAP SE, in an official statement on Sunday declared that it is set to acquire the survey software company, Qualtrics, for $8 billion.
This deal, the second highest acquisition in the history of SAP (after the $8.3 billion acquisition of travel and expense software company Concur in 2014), would be an all all-cash deal and has been approved by the boards of both companies and also by Qualtrics shareholders.
Qualtrics, which competes with SurveyMonkey, is a bigger and more profitable organization compared to Survey Monkey and has been growing at a faster rate. Founded in 2002, it reported a revenue growth of 41.7% to $184.2 million in the first-half of 2018. With this deal, SAP now has access to a 1900+ strong workforce of Qualtrics along with its more than 9,000 customers.
The SAP deal follows another major blockbuster software deal with the IBM (IBM, $123.54) acquisition of Red Hat (RHT, $173.75). SAP’s revenue growth prospects for the year have been revised by the company to a range of 7.5% to 8.5% - up from the prior range of 6% to 7.5%.
SAP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 41 cases where SAP's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where SAP's RSI Oscillator exited the oversold zone, of 27 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
The Moving Average Convergence Divergence (MACD) for SAP just turned positive on February 13, 2026. Looking at past instances where SAP's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SAP advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Momentum Indicator moved below the 0 level on March 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SAP as a result. In of 85 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SAP declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for SAP entered a downward trend on March 12, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.310) is normal, around the industry mean (10.805). P/E Ratio (26.987) is within average values for comparable stocks, (73.777). Projected Growth (PEG Ratio) (0.814) is also within normal values, averaging (1.877). Dividend Yield (0.014) settles around the average of (0.033) among similar stocks. P/S Ratio (5.255) is also within normal values, averaging (53.993).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. SAP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of e-business software solutions
Industry PackagedSoftware