The German-based European multinational software corporation, SAP SE, in an official statement on Sunday declared that it is set to acquire the survey software company, Qualtrics, for $8 billion.
This deal, the second highest acquisition in the history of SAP (after the $8.3 billion acquisition of travel and expense software company Concur in 2014), would be an all all-cash deal and has been approved by the boards of both companies and also by Qualtrics shareholders.
Qualtrics, which competes with SurveyMonkey, is a bigger and more profitable organization compared to Survey Monkey and has been growing at a faster rate. Founded in 2002, it reported a revenue growth of 41.7% to $184.2 million in the first-half of 2018. With this deal, SAP now has access to a 1900+ strong workforce of Qualtrics along with its more than 9,000 customers.
The SAP deal follows another major blockbuster software deal with the IBM (IBM, $123.54) acquisition of Red Hat (RHT, $173.75). SAP’s revenue growth prospects for the year have been revised by the company to a range of 7.5% to 8.5% - up from the prior range of 6% to 7.5%.
SAP saw its Momentum Indicator move above the 0 level on July 16, 2025. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 91 similar instances where the indicator turned positive. In of the 91 cases, the stock moved higher in the following days. The odds of a move higher are at .
The Moving Average Convergence Divergence (MACD) for SAP just turned positive on July 16, 2025. Looking at past instances where SAP's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .
SAP moved above its 50-day moving average on June 23, 2025 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SAP advanced for three days, in of 314 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 70 cases where SAP's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SAP declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.909) is normal, around the industry mean (31.631). P/E Ratio (58.937) is within average values for comparable stocks, (164.477). Projected Growth (PEG Ratio) (3.964) is also within normal values, averaging (2.732). Dividend Yield (0.011) settles around the average of (0.030) among similar stocks. P/S Ratio (6.863) is also within normal values, averaging (62.243).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SAP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of e-business software solutions
Industry PackagedSoftware