Sonos (SONO, $13.26) shares get a rating upgrade from Raymond James; shares surge on Monday
Sonos shares are climbing Monday, following a rating upgrade from Raymond James analysts.
Shares of the wireless speaker maker were upgraded to strong buy from outperform by analysts at Raymond James. The analysts indicated that Sonos has a two-year revenue [compound annual growth rate] that is around twice its peers GoPro and Arlo, and is still trading at the same levels as them. They also pointed out that Sonos has improved EBITDA margin and generated positive cash flow as well.
Earlier this month, Sonos reported fiscal third-quarter revenue of $260 million, which was +25% higher than the year-ago period. The company's adjusted EBITDA came in at $7 million, compared to a loss of -$2 million in the same quarter last year.
Raymond James analyst Adam Tindle set a 12-month price target of $19 for Sonos stock – which represents over 40% upside.
Momentum Indicator for SONO turns negative, indicating new downward trend
SONO saw its Momentum Indicator move below the 0 level on November 13, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned negative. In of the 85 cases, the stock moved further down in the following days. The odds of a decline are at .
Technical Analysis (Indicators)
Bearish Trend Analysis
SONO moved below its 50-day moving average on November 17, 2025 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SONO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SONO advanced for three days, in of 305 cases, the price rose further within the following month. The odds of a continued upward trend are .
SONO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SONO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.400) is normal, around the industry mean (3.997). P/E Ratio (0.000) is within average values for comparable stocks, (34.417). SONO's Projected Growth (PEG Ratio) (0.000) is slightly lower than the industry average of (1.556). Dividend Yield (0.000) settles around the average of (0.024) among similar stocks. P/S Ratio (1.334) is also within normal values, averaging (258.952).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SONO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock worse than average.
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General Information
a manufacturer of wireless music systems
Industry ComputerPeripherals
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