Starbucks (SBUX, $51.05) re-opens 90% China stores; announces new facility in China
Starbucks re-opened 90% of its stores in China. In January, the coffee chain had closed more than half its China stores due to risks posed by the coronavirus outbreak.
Starbucks on Wednesday also announced that it is opening a “state-of-the-art coffee innovation park in China in 2022. The facility will include a roasting plant, warehouse and distribution center; and it is expected to create highly skilled jobs and new career opportunities that will help boost sustainable coffee manufacturing, as indicated by Chief Executive Kevin Johnson .
The company is hoping to have 6,000 stores in China by 2022, which is 40% more than the current 4,290 figure.
SBUX in upward trend: price may ascend as a result of having broken its lower Bollinger Band on March 27, 2026
SBUX may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 36 cases where SBUX's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where SBUX's RSI Indicator exited the oversold zone, of 28 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on April 06, 2026. You may want to consider a long position or call options on SBUX as a result. In of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for SBUX just turned positive on April 07, 2026. Looking at past instances where SBUX's MACD turned positive, the stock continued to rise in of 51 cases over the following month. The odds of a continued upward trend are .
SBUX moved above its 50-day moving average on April 08, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SBUX advanced for three days, in of 303 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 182 cases where SBUX Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 10-day moving average for SBUX crossed bearishly below the 50-day moving average on March 25, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where SBUX declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (4.610). SBUX has a moderately high P/E Ratio (82.058) as compared to the industry average of (32.961). Projected Growth (PEG Ratio) (1.675) is also within normal values, averaging (1.614). Dividend Yield (0.025) settles around the average of (0.174) among similar stocks. P/S Ratio (2.979) is also within normal values, averaging (1.813).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. SBUX’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SBUX’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
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General Information
a producer of coffee and tea
Industry Restaurants
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