Discount retailer Dollar General (NYSE: DG) has held up better than most stocks in recent weeks, which is supported by a relative strength rating of 92 from Investor’s Business Daily. The relative strength rating measures a stock’s price performance against all other stocks in the database over the past year and assigns a score of 1 through 99. A score of 92 means the stock has performed better than 92% of stocks.
Unfortunately for DG, it looks like a bearish pattern has formed on the stock. With a peak of $118.13 in November, a peak of $112.85 in December and a possible peak at $110.71 on Friday, it looks like a Three-Falling Peaks formation has formed.
The stock jumped sharply from its low on December 24 and it became overbought based on the daily stochastic readings. The peak in November came when the stock was overbought and then we saw the stochastic readings make a bearish crossover like the one we saw on Friday.
Dollar General’s fundamentals are somewhat mixed. The earnings growth for the company has been good with an average annual growth rate of 11% over the last three years. The company saw earnings grow by 34% in the most recent quarterly report and analysts expect the company to grow earnings by 31% for the year as a whole.
Unfortunatel,y the earnings growth figures are much stronger than the sales growth and the profitability measures. Sales have grown at a pace of 8% per year over the last three years. The profit margin is only 7.24% and the operating margin is only 8.36%. This presents a bit of a conundrum for investors.
Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.
On October 06, 2026, the Stochastic Oscillator for DG moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 62 instances where the indicator left the oversold zone. In 42 of the 62 cases the stock moved higher in the following days. This puts the odds of a move higher at over 68%.
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on DG as a result. In 56 of 92 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 61%.
Following a +4.16% 3-day Advance, the price is estimated to grow further. Considering data from situations where DG advanced for three days, in 197 of 311 cases, the price rose further within the following month. The odds of a continued upward trend are 63%.
The Moving Average Convergence Divergence Histogram (MACD) for DG turned negative on September 10, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 49 similar instances when the indicator turned negative. In 33 of the 49 cases the stock turned lower in the days that followed. This puts the odds of success at 67%.
DG moved below its 50-day moving average on September 29, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for DG crossed bearishly below the 50-day moving average on September 22, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 11 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 64%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 63%.
DG broke above its upper Bollinger Band on September 01, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for DG entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 54 (best 1 - 100 worst), indicating fairly steady price growth. DG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 57 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.954) is normal, around the industry mean (7.191). P/E Ratio (16.152) is within average values for comparable stocks, (36.397). Projected Growth (PEG Ratio) (1.653) is also within normal values, averaging (2.171). Dividend Yield (0.019) settles around the average of (0.009) among similar stocks. DG's P/S Ratio (0.624) is slightly lower than the industry average of (1.008).
The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DG’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 63, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of retail stores
Industry DiscountStores