Deckers Outdoor Corporation and Levi Strauss & Co. represent two distinct segments within the consumer discretionary apparel and footwear industry. This comparison examines their recent stock behavior, business fundamentals, and market positioning to assist traders and investors evaluating relative performance in the current environment. Market participants seeking exposure to branded consumer goods, particularly those monitoring earnings trends and sector rotations, may find this analysis relevant for assessing diversification opportunities or tactical allocations between premium athletic and lifestyle apparel names.
Deckers Outdoor Corporation designs, markets, and distributes innovative footwear, apparel, and accessories under brands including HOKA and UGG. In recent market activity, shares have faced headwinds from softer consumer discretionary spending and challenges in the broader sneaker segment, resulting in notable price declines over recent weeks. Analyst actions have included upgrades, such as Piper Sandler moving to Neutral, alongside expectations for earnings growth in the upcoming fourth-quarter report. The company’s upcoming conference call on May 21 to review fiscal 2026 results provides a near-term catalyst that could influence sentiment. Overall performance reflects resilience in core brands offset by macroeconomic pressures on discretionary purchases.
Levi Strauss & Co. is a global leader in denim and apparel, with recent portfolio adjustments including the Dockers divestiture to sharpen focus on the Levi’s brand and Beyond Yoga. In recent market activity, the company delivered first-quarter 2026 results showing reported net revenues of $1.7 billion, up 14% year-over-year, with organic growth of 9% and adjusted diluted earnings per share beating estimates at $0.42. Stock price movements have reflected this positive earnings surprise alongside broader sector volatility, with moderate declines observed in recent weeks. Improved free cash flow and shareholder returns through repurchases have supported positioning, though ongoing consumer spending patterns remain a watch item.
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Business models present clear contrasts: DECK derives strength from performance-oriented footwear with high gross margins, whereas LEVI emphasizes lifestyle denim apparel and has simplified its portfolio for greater brand focus. Growth drivers differ, with DECK leveraging innovation in athletic categories amid sneaker market softness, while LEVI benefits from broad-based revenue gains across regions. Recent momentum shows LEVI with steadier earnings delivery compared to DECK’s sharper monthly drawdown. Risk factors include consumer cyclicality for both, though DECK faces additional tariff and discretionary spending sensitivities. Market sentiment appears balanced, with neither demonstrating clear dominance in trend consistency or sector positioning at present.
Based on observable factors including earnings delivery consistency, recent revenue trends, and relative stability amid sector pressures, Tickeron’s AI models currently assign a modestly higher probabilistic edge to LEVI for near-term positioning. This assessment reflects stronger recent fundamental beats and portfolio adjustments that may support steadier performance compared to DECK’s greater exposure to footwear market fluctuations. Outcomes remain subject to upcoming data releases and broader market dynamics.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileLEVI’s FA Score has 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 5 TA indicator(s) are bullish while LEVI’s TA Score has 4 bullish TA indicator(s).
DECK (@Wholesale Distributors) experienced а -2.05% price change this week, while LEVI (@Apparel/Footwear) price change was +1.02% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -0.77%. For the same industry, the average monthly price growth was +8.46%, and the average quarterly price growth was +3.61%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +1.89%. For the same industry, the average monthly price growth was +11.59%, and the average quarterly price growth was +12.98%.
DECK is expected to report earnings on Jul 23, 2026.
LEVI is expected to report earnings on Jul 02, 2026.
Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+1.89% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| DECK | LEVI | DECK / LEVI | |
| Capitalization | 14.7B | 9B | 163% |
| EBITDA | 1.41B | 949M | 148% |
| Gain YTD | 1.977 | 14.207 | 14% |
| P/E Ratio | 15.06 | 17.20 | 88% |
| Revenue | 5.47B | 6.5B | 84% |
| Total Cash | 1.91B | 812M | 235% |
| Total Debt | 375M | 2.32B | 16% |
DECK | LEVI | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 75 | 16 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 25 Undervalued | |
PROFIT vs RISK RATING 1..100 | 75 | 100 | |
SMR RATING 1..100 | 23 | 34 | |
PRICE GROWTH RATING 1..100 | 45 | 41 | |
P/E GROWTH RATING 1..100 | 57 | 63 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
LEVI's Valuation (25) in the Apparel Or Footwear industry is somewhat better than the same rating for DECK (77). This means that LEVI’s stock grew somewhat faster than DECK’s over the last 12 months.
DECK's Profit vs Risk Rating (75) in the Apparel Or Footwear industry is in the same range as LEVI (100). This means that DECK’s stock grew similarly to LEVI’s over the last 12 months.
DECK's SMR Rating (23) in the Apparel Or Footwear industry is in the same range as LEVI (34). This means that DECK’s stock grew similarly to LEVI’s over the last 12 months.
LEVI's Price Growth Rating (41) in the Apparel Or Footwear industry is in the same range as DECK (45). This means that LEVI’s stock grew similarly to DECK’s over the last 12 months.
DECK's P/E Growth Rating (57) in the Apparel Or Footwear industry is in the same range as LEVI (63). This means that DECK’s stock grew similarly to LEVI’s over the last 12 months.
| DECK | LEVI | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 73% | 2 days ago 61% |
| Stochastic ODDS (%) | 2 days ago 73% | 2 days ago 71% |
| Momentum ODDS (%) | 2 days ago 73% | 2 days ago 76% |
| MACD ODDS (%) | 2 days ago 79% | 2 days ago 65% |
| TrendWeek ODDS (%) | 2 days ago 72% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 73% | 2 days ago 70% |
| Advances ODDS (%) | 9 days ago 74% | 9 days ago 69% |
| Declines ODDS (%) | 2 days ago 70% | 14 days ago 66% |
| BollingerBands ODDS (%) | 2 days ago 72% | 2 days ago 63% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 66% |
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with ONON. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then ONON could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -4.04% | ||
| ONON - DECK | 49% Loosely correlated | -0.89% | ||
| KTB - DECK | 49% Loosely correlated | -3.11% | ||
| CAL - DECK | 48% Loosely correlated | -6.72% | ||
| PVH - DECK | 48% Loosely correlated | -6.43% | ||
| NKE - DECK | 46% Loosely correlated | -1.89% | ||
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A.I.dvisor indicates that over the last year, LEVI has been loosely correlated with SHOO. These tickers have moved in lockstep 59% of the time. This A.I.-generated data suggests there is some statistical probability that if LEVI jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To LEVI | 1D Price Change % | ||
|---|---|---|---|---|
| LEVI | 100% | -1.76% | ||
| SHOO - LEVI | 59% Loosely correlated | -3.97% | ||
| RL - LEVI | 55% Loosely correlated | -0.71% | ||
| CAL - LEVI | 55% Loosely correlated | -6.72% | ||
| PVH - LEVI | 54% Loosely correlated | -6.43% | ||
| CROX - LEVI | 54% Loosely correlated | -2.01% | ||
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