HUBS
Price
$549.13
Change
+$5.77 (+1.06%)
Updated
Jun 26, 04:31 PM (EDT)
Capitalization
32.27B
34 days until earnings call
NOW
Price
$1006.54
Change
+$1.38 (+0.14%)
Updated
Jun 26, 01:32 PM (EDT)
Capitalization
156.29B
27 days until earnings call
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HUBS vs NOW

Header iconHUBS vs NOW Comparison
Open Charts HUBS vs NOWBanner chart's image
HUBSPOT
Price$549.13
Change+$5.77 (+1.06%)
Volume$900
Capitalization32.27B
SERVICENOW
Price$1006.54
Change+$1.38 (+0.14%)
Volume$200
Capitalization156.29B
HUBS vs NOW Comparison Chart in %
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
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NOW
Daily Signalchanged days ago
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HUBS vs. NOW commentary
Jun 26, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NOW is a StrongBuy.

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COMPARISON
Comparison
Jun 26, 2025
Stock price -- (HUBS: $543.36 vs. NOW: $1005.16)
Brand notoriety: HUBS: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 110% vs. NOW: 79%
Market capitalization -- HUBS: $32.27B vs. NOW: $156.29B
HUBS [@Packaged Software] is valued at $32.27B. NOW’s [@Packaged Software] market capitalization is $156.29B. The market cap for tickers in the [@Packaged Software] industry ranges from $3.15T to $0. The average market capitalization across the [@Packaged Software] industry is $12.76B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 2 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NOW’s FA Score: 2 green, 3 red.
According to our system of comparison, NOW is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 4 TA indicator(s) are bullish while NOW’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 4 bullish, 6 bearish.
  • NOW’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, NOW is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а -0.20% price change this week, while NOW (@Packaged Software) price change was +2.35% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +9.93%. For the same industry, the average monthly price growth was +5.26%, and the average quarterly price growth was +37.03%.

Reported Earning Dates

HUBS is expected to report earnings on Jul 30, 2025.

NOW is expected to report earnings on Jul 23, 2025.

Industries' Descriptions

@Packaged Software (+9.93% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($156B) has a higher market cap than HUBS($32.3B). NOW YTD gains are higher at: -5.184 vs. HUBS (-22.017). NOW has higher annual earnings (EBITDA): 1.59B vs. HUBS (-81.23M). NOW has more cash in the bank: 4.88B vs. HUBS (1.39B). HUBS has less debt than NOW: HUBS (788M) vs NOW (2.28B). NOW has higher revenues than HUBS: NOW (8.97B) vs HUBS (2.17B).
HUBSNOWHUBS / NOW
Capitalization32.3B156B21%
EBITDA-81.23M1.59B-5%
Gain YTD-22.017-5.184425%
P/E RatioN/A91.26-
Revenue2.17B8.97B24%
Total Cash1.39B4.88B28%
Total Debt788M2.28B35%
FUNDAMENTALS RATINGS
HUBS vs NOW: Fundamental Ratings
HUBS
NOW
OUTLOOK RATING
1..100
6061
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
86
Overvalued
PROFIT vs RISK RATING
1..100
5830
SMR RATING
1..100
9051
PRICE GROWTH RATING
1..100
8148
P/E GROWTH RATING
1..100
7912
SEASONALITY SCORE
1..100
n/an/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NOW's Valuation (86) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's Profit vs Risk Rating (30) in the Information Technology Services industry is in the same range as HUBS (58). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's SMR Rating (51) in the Information Technology Services industry is somewhat better than the same rating for HUBS (90). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

NOW's Price Growth Rating (48) in the Information Technology Services industry is somewhat better than the same rating for HUBS (81). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

NOW's P/E Growth Rating (12) in the Information Technology Services industry is significantly better than the same rating for HUBS (79). This means that NOW’s stock grew significantly faster than HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNOW
RSI
ODDS (%)
Bullish Trend 2 days ago
79%
Bearish Trend 7 days ago
42%
Stochastic
ODDS (%)
Bullish Trend 2 days ago
82%
Bullish Trend 2 days ago
75%
Momentum
ODDS (%)
Bearish Trend 2 days ago
68%
Bearish Trend 2 days ago
57%
MACD
ODDS (%)
Bearish Trend 4 days ago
58%
Bearish Trend 4 days ago
56%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
67%
Bullish Trend 2 days ago
72%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
72%
Bearish Trend 2 days ago
65%
Advances
ODDS (%)
Bullish Trend 3 days ago
82%
Bullish Trend 2 days ago
72%
Declines
ODDS (%)
Bearish Trend 7 days ago
67%
Bearish Trend 7 days ago
59%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
83%
Bullish Trend 2 days ago
79%
Aroon
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 2 days ago
75%
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
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NOW
Daily Signalchanged days ago
Gain/Loss if bought
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NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.

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Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+0.89%
CRM - NOW
71%
Closely correlated
-1.26%
HUBS - NOW
64%
Loosely correlated
-2.50%
DDOG - NOW
63%
Loosely correlated
-0.45%
TEAM - NOW
62%
Loosely correlated
-1.15%
ADSK - NOW
61%
Loosely correlated
+0.47%
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