HUBS
Price
$476.90
Change
+$7.42 (+1.58%)
Updated
Aug 28, 11:28 AM (EDT)
Capitalization
24.74B
69 days until earnings call
NOW
Price
$922.12
Change
+$34.13 (+3.84%)
Updated
Aug 28, 02:15 PM (EDT)
Capitalization
179.43B
55 days until earnings call
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HUBS vs NOW

Header iconHUBS vs NOW Comparison
Open Charts HUBS vs NOWBanner chart's image
HUBSPOT
Price$476.90
Change+$7.42 (+1.58%)
Volume$1.6K
Capitalization24.74B
SERVICENOW
Price$922.12
Change+$34.13 (+3.84%)
Volume$100
Capitalization179.43B
HUBS vs NOW Comparison Chart in %
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
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NOW
Daily Signalchanged days ago
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HUBS vs. NOW commentary
Aug 28, 2025

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Buy and NOW is a StrongBuy.

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COMPARISON
Comparison
Aug 28, 2025
Stock price -- (HUBS: $469.48 vs. NOW: $887.98)
Brand notoriety: HUBS: Not notable vs. NOW: Notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 86% vs. NOW: 74%
Market capitalization -- HUBS: $24.74B vs. NOW: $179.43B
HUBS [@Packaged Software] is valued at $24.74B. NOW’s [@Packaged Software] market capitalization is $179.43B. The market cap for tickers in the [@Packaged Software] industry ranges from $317.71B to $0. The average market capitalization across the [@Packaged Software] industry is $8.92B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green whileNOW’s FA Score has 0 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • NOW’s FA Score: 0 green, 5 red.
According to our system of comparison, NOW is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 5 TA indicator(s) are bullish while NOW’s TA Score has 6 bullish TA indicator(s).

  • HUBS’s TA Score: 5 bullish, 2 bearish.
  • NOW’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, NOW is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а +3.48% price change this week, while NOW (@Packaged Software) price change was -0.25% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +2.30%. For the same industry, the average monthly price growth was +0.62%, and the average quarterly price growth was +23.08%.

Reported Earning Dates

HUBS is expected to report earnings on Nov 05, 2025.

NOW is expected to report earnings on Oct 22, 2025.

Industries' Descriptions

@Packaged Software (+2.30% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($179B) has a higher market cap than HUBS($24.7B). HUBS has higher P/E ratio than NOW: HUBS (7023.44) vs NOW (111.70). NOW YTD gains are higher at: -16.238 vs. HUBS (-32.621). NOW has higher annual earnings (EBITDA): 2.66B vs. HUBS (126M). NOW has more cash in the bank: 6.13B vs. HUBS (1.67B). HUBS has less debt than NOW: HUBS (281M) vs NOW (2.41B). NOW has higher revenues than HUBS: NOW (12.1B) vs HUBS (2.85B).
HUBSNOWHUBS / NOW
Capitalization24.7B179B14%
EBITDA126M2.66B5%
Gain YTD-32.621-16.238201%
P/E Ratio7023.44111.706,288%
Revenue2.85B12.1B24%
Total Cash1.67B6.13B27%
Total Debt281M2.41B12%
FUNDAMENTALS RATINGS
HUBS vs NOW: Fundamental Ratings
HUBS
NOW
OUTLOOK RATING
1..100
44
VALUATION
overvalued / fair valued / undervalued
1..100
100
Overvalued
83
Overvalued
PROFIT vs RISK RATING
1..100
7045
SMR RATING
1..100
9150
PRICE GROWTH RATING
1..100
8863
P/E GROWTH RATING
1..100
8083
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

NOW's Valuation (83) in the Information Technology Services industry is in the same range as HUBS (100). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's Profit vs Risk Rating (45) in the Information Technology Services industry is in the same range as HUBS (70). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

NOW's SMR Rating (50) in the Information Technology Services industry is somewhat better than the same rating for HUBS (91). This means that NOW’s stock grew somewhat faster than HUBS’s over the last 12 months.

NOW's Price Growth Rating (63) in the Information Technology Services industry is in the same range as HUBS (88). This means that NOW’s stock grew similarly to HUBS’s over the last 12 months.

HUBS's P/E Growth Rating (80) in the Information Technology Services industry is in the same range as NOW (83). This means that HUBS’s stock grew similarly to NOW’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSNOW
RSI
ODDS (%)
Bullish Trend 1 day ago
85%
Bullish Trend 1 day ago
83%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
70%
Bullish Trend 1 day ago
79%
Momentum
ODDS (%)
Bullish Trend 1 day ago
83%
Bullish Trend 1 day ago
81%
MACD
ODDS (%)
Bullish Trend 1 day ago
85%
Bullish Trend 1 day ago
68%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
78%
Bearish Trend 1 day ago
64%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
75%
Bearish Trend 1 day ago
67%
Advances
ODDS (%)
Bullish Trend 7 days ago
78%
Bullish Trend 11 days ago
71%
Declines
ODDS (%)
Bearish Trend 3 days ago
68%
Bearish Trend 3 days ago
63%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
81%
Bullish Trend 1 day ago
84%
Aroon
ODDS (%)
N/A
Bearish Trend 1 day ago
76%
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HUBS
Daily Signalchanged days ago
Gain/Loss if bought
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NOW
Daily Signalchanged days ago
Gain/Loss if bought
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
+2.66%
CRM - HUBS
71%
Closely correlated
+2.63%
TEAM - HUBS
71%
Closely correlated
+4.65%
NOW - HUBS
68%
Closely correlated
+2.70%
S - HUBS
66%
Loosely correlated
+4.45%
CLSK - HUBS
65%
Loosely correlated
-1.03%
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