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UAA vs WWW
Which Stock Would AI Choose? Under Armour (UAA) vs. Wolverine World Wide (WWW) Stock Comparison
Key Takeaways
- UAA remains in an active multi-year restructuring, while WWW is generating profitable, above-consensus growth driven by its Merrell and Saucony brands.
- WWW has raised its earnings outlook in recent quarters and pays a dividend, whereas UAA recently guided below analyst expectations and is not currently profitable.
- Both companies face tariff-related margin pressure, but WWW has offset those headwinds with pricing and mix gains more effectively than UAA.
- Tickeron AI Verdict: Based on relative momentum, earnings trend, and market positioning, the AI favors WWW over UAA.
- For deeper coverage, explore UAA Major News and UAA Today's Price Move, as well as WWW Major News and WWW Today's Price Move.
- To see which strategies are currently leading the market, explore Trending AI Robots.
Introduction
Investors evaluating consumer and footwear equities often weigh turnarounds against established profitability, and few pairings illustrate that trade-off better than UAA and WWW. Under Armour is a global athletic-apparel brand working through a prolonged restructuring, while Wolverine World Wide is a diversified footwear company led by the Merrell and Saucony franchises. This stock comparison is relevant for traders focused on relative performance and market positioning, as well as longer-term investors assessing growth drivers, margin trends, and balance-sheet strength across two very different points in the corporate life cycle.
UAA Overview and Recent Performance
Under Armour (UAA) designs and markets performance apparel, footwear, and accessories, with North America as its largest market. In recent weeks, the stock has been pressured by a fiscal fourth-quarter report that showed flat revenue and a wider-than-expected loss, alongside a downbeat profit outlook that landed below analyst forecasts. Management attributed the results to higher tariffs, product-price inflation, and an extended restructuring plan now expected to cost roughly $305 million.
Sentiment has also been shaped by persistent softness in the North American business and in footwear, even as the company points to stabilization and a "quality of sales" strategy focused on premiumization and fewer, higher-value products. Notably, UK-based Frasers Group disclosed an 8.8% stake in recent weeks, a development that drew attention to the stock's valuation and ownership structure. Despite periods of sharp gains earlier in the year, the shares have surrendered much of that momentum following the latest guidance.
WWW Overview and Recent Performance
Wolverine World Wide (WWW) is a 140-year-old footwear and apparel company whose portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, and the Wolverine brand, plus licensed Cat and Harley-Davidson footwear. In recent quarters, the company has delivered revenue growth and earnings that exceeded consensus, led by double-digit gains at Merrell and Saucony and strong international momentum.
The company raised its full-year adjusted earnings-per-share (EPS) outlook after its most recent results, citing healthier inventories, more full-price selling, and supply-chain efficiencies that helped offset tariff costs. Gross margin has held steady, operating margin has expanded, and net debt has declined. While legacy brands such as Wolverine and Sweaty Betty remain areas of recalibration, the broader portfolio has shown improving consistency. The stock also offers a dividend, a contrast to UAA, which does not pay one.
Trending AI Robots
Tickeron operates a large marketplace of AI trading bots that collectively trade thousands of tickers, each with distinct strategies, timeframes, risk profiles, and performance statistics. Because market conditions change, only the most suitable bots are highlighted in the curated Trending AI Robots section. These systems span styles ranging from short-term momentum and swing trading to longer-horizon trend following, and they are selected based on recent performance and alignment with the current environment. For traders seeking data-driven signals across names like UAA and WWW, reviewing the Trending AI Robots page can provide a useful starting point for identifying active strategies.
Head-to-Head Comparison
The two companies occupy adjacent but distinct positions in the consumer sector. UAA is concentrated around a single athletic brand whose turnaround depends on restoring growth in North America and rebuilding pricing power, making it more sensitive to restructuring execution and promotional activity. WWW, by contrast, spreads risk across multiple brands and categories, from performance running to work footwear, which supports more balanced demand dynamics.
On growth, WWW has been expanding revenue and raising guidance, while UAA continues to see top-line declines and guided below expectations. On profitability, WWW is solidly profitable with a modest dividend yield, whereas UAA reported a net loss and carries a much higher forward valuation multiple. Both face tariff exposure in their manufacturing footprints, but WWW has so far offset the impact more effectively through pricing and mix. Risk profiles differ accordingly: UAA offers a higher-beta (a measure of volatility relative to the market), event-driven story, while WWW presents a steadier, fundamentals-driven profile.
Tickeron AI Verdict
On observable factors, the AI's edge currently leans toward WWW. The company's trend consistency is supported by consecutive earnings beats, upward guidance revisions, expanding operating margins, and a declining debt burden, all of which indicate a more stable catalyst path. UAA, while carrying turnaround optionality and an intriguing shareholder base, is still contending with negative earnings revisions, restructuring uncertainty, and weaker near-term momentum. Probabilistically, WWW presents the stronger relative positioning at present, though UAA remains a higher-volatility candidate for investors willing to accept execution risk.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is UAA is a Hold and WWW is a Hold.
Momentum Indicator for UAA turns positive, indicating new upward trend
UAA saw its Momentum Indicator move above the 0 level on October 29, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned positive. In 68 of the 85 cases, the stock moved higher in the following days. The odds of a move higher are at 80%.
Technical Analysis (Indicators)
Bullish Trend Analysis
UAA moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for UAA crossed bullishly above the 50-day moving average on November 03, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 75%.
Following a +10.12% 3-day Advance, the price is estimated to grow further. Considering data from situations where UAA advanced for three days, in 185 of 277 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.
The Aroon Indicator entered an Uptrend today. In 148 of 213 cases where UAA Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 69%.
Bearish Trend Analysis
The 10-day RSI Indicator for UAA moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In 26 of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at 87%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 42 of 60 cases where UAA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 70%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where UAA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
UAA broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 15 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 31 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.588) is normal, around the industry mean (2.911). P/E Ratio (-4.591) is within average values for comparable stocks, (14.016). Projected Growth (PEG Ratio) (1.083) is also within normal values, averaging (0.686). Dividend Yield (0.000) settles around the average of (0.328) among similar stocks. P/S Ratio (0.434) is also within normal values, averaging (0.827).
The Tickeron Price Growth Rating for this company is 45 (best 1 - 100 worst), indicating steady price growth. UAA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UAA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock worse than average.
WWW in upward trend: 10-day moving average broke above 50-day moving average on October 22, 2026
The 10-day moving average for WWW crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 90%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on WWW as a result. In 79 of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 83%.
The Moving Average Convergence Divergence (MACD) for WWW just turned positive on October 15, 2026. Looking at past instances where WWW's MACD turned positive, the stock continued to rise in 42 of 50 cases over the following month. The odds of a continued upward trend are 84%.
WWW moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +9.81% 3-day Advance, the price is estimated to grow further. Considering data from situations where WWW advanced for three days, in 214 of 282 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
The Aroon Indicator entered an Uptrend today. In 188 of 227 cases where WWW Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 83%.
Bearish Trend Analysis
The 10-day RSI Indicator for WWW moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 22 similar instances where the indicator moved out of overbought territory. In 17 of the 22 cases, the stock moved lower in the following days. This puts the odds of a move lower at 77%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 46 of 60 cases where WWW's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 77%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WWW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
WWW broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 32 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 36 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 37 (best 1 - 100 worst), indicating steady price growth. WWW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 45 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.897) is normal, around the industry mean (2.998). P/E Ratio (16.664) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.220) is also within normal values, averaging (0.949). Dividend Yield (0.019) settles around the average of (0.057) among similar stocks. P/S Ratio (0.812) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. WWW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock worse than average.
UAA | WWW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 19 | 20 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 31 Undervalued | 45 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 97 | 36 | |
PRICE GROWTH RATING 1..100 | 45 | 37 | |
P/E GROWTH RATING 1..100 | 15 | 32 | |
SEASONALITY SCORE 1..100 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
UAA's Valuation (31) in the Apparel Or Footwear industry is in the same range as WWW (45). This means that UAA’s stock grew similarly to WWW’s over the last 12 months.
UAA's Profit vs Risk Rating (100) in the Apparel Or Footwear industry is in the same range as WWW (100). This means that UAA’s stock grew similarly to WWW’s over the last 12 months.
WWW's SMR Rating (36) in the Apparel Or Footwear industry is somewhat better than the same rating for UAA (97). This means that WWW’s stock grew somewhat faster than UAA’s over the last 12 months.
WWW's Price Growth Rating (37) in the Apparel Or Footwear industry is in the same range as UAA (45). This means that WWW’s stock grew similarly to UAA’s over the last 12 months.
UAA's P/E Growth Rating (15) in the Apparel Or Footwear industry is in the same range as WWW (32). This means that UAA’s stock grew similarly to WWW’s over the last 12 months.
| UAA | WWW | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 87% | 2 days ago 77% |
| Stochastic ODDS (%) | 2 days ago 70% | 2 days ago 77% |
| Momentum ODDS (%) | 2 days ago 80% | 2 days ago 83% |
| MACD ODDS (%) | N/A | 2 days ago 84% |
| TrendWeek ODDS (%) | 2 days ago 78% | 2 days ago 77% |
| TrendMonth ODDS (%) | 2 days ago 73% | 2 days ago 80% |
| Advances ODDS (%) | 8 days ago 67% | 8 days ago 76% |
| Declines ODDS (%) | 6 days ago 80% | 6 days ago 76% |
| BollingerBands ODDS (%) | 2 days ago 85% | 2 days ago 73% |
| Aroon ODDS (%) | 2 days ago 69% | 2 days ago 83% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
UAA’s FA Score shows that 2 FA rating(s) are green while WWW’s FA Score has 1 green FA rating(s).
- UAA’s FA Score: 2 green, 3 red.
- WWW’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
UAA’s TA Score shows that 5 TA indicator(s) are bullish while WWW’s TA Score has 6 bullish TA indicator(s).
- UAA’s TA Score: 5 bullish, 4 bearish.
- WWW’s TA Score: 6 bullish, 4 bearish.
Price Growth
UAA (@Apparel/Footwear) experienced а -3.01% price change this week, while WWW (@Wholesale Distributors) price change was +0.28% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
Reported Earning Dates
UAA is expected to report earnings on Feb 11, 2027.
WWW is expected to report earnings on Nov 12, 2026.
Industries' Descriptions
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
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UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | -5.49% | ||
| UA - UAA | 99% Closely correlated | -5.30% | ||
| COLM - UAA | 52% Loosely correlated | -0.26% | ||
| LEVI - UAA | 51% Loosely correlated | +1.20% | ||
| NKE - UAA | 51% Loosely correlated | -3.03% | ||
| SHOO - UAA | 46% Loosely correlated | -0.72% | ||
More | ||||
WWW and
Correlation & Price change
A.I.dvisor indicates that over the last year, WWW has been loosely correlated with RL. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if WWW jumps, then RL could also see price increases.