Amazon (AMZN, $1,807.84) refutes report on algorithm's profit-bias
E-commerce giant Amazon.com reportedly made some tweaks to its product search algorithm in an attempt to give greater prominence to products that are more profitable for the company, according to a Wall Street Journal report.
Citing people who worked on the project, The Journal indicated that Amazon optimized its algorithm in a way that boosts listings of items that are profitable for the company – not just those that are most relevant or bestsellers corresponding to customers’ searches.
The report also mentioned that the algo adjustment was made late last year, and followed a conflict between executives who run the company’s retail division in Seattle and a search team in California called A9, which was opposed to the change.
Amazon, however, denied the allegations. Its spokeswoman Angie Newman has indicated to the Journal that the company designs its search results to reflect customers preferences, irrespective of whether they are the company’s own brands or are products offered by its selling partners.
Amazon also put out a tweet refuting the charges .”@WSJ story based on anonymous sources is wrong. We have not changed the criteria we use to rank search results to include profitability. We feature products customers want, regardless of whether they are our own brands or products offered by our selling partners. “
AMZN in downward trend: 10-day moving average crossed below 50-day moving average on September 26, 2025
The 10-day moving average for AMZN crossed bearishly below the 50-day moving average on September 26, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 10, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on AMZN as a result. In of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for AMZN turned negative on October 10, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 56 similar instances when the indicator turned negative. In of the 56 cases the stock turned lower in the days that followed. This puts the odds of success at .
AMZN moved below its 50-day moving average on October 10, 2025 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on October 09, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for AMZN entered a downward trend on October 17, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.807) is normal, around the industry mean (5.872). P/E Ratio (32.476) is within average values for comparable stocks, (44.313). Projected Growth (PEG Ratio) (1.888) is also within normal values, averaging (1.760). Dividend Yield (0.000) settles around the average of (0.086) among similar stocks. P/S Ratio (3.426) is also within normal values, averaging (12.469).
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General Information
a provider of on-line retail shopping services
Industry InternetRetail
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