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Sergey Savastiouk's Avatar
published in Blogs
Mar 30, 2023

Citing strong brand momentum, Citi promotes Lululemon (LULU, $361.04) shares to a buy rating.

Lululemon, the popular athletic apparel company, has recently received an upgrade from Citigroup, which has upgraded Lululemon's shares to "buy" from "neutral." As a technical analyst, it is important to examine the factors behind this upgrade and assess the potential impact on the stock's performance.

One key factor that may have contributed to the upgrade is Lululemon's recent performance in the market. On March 24, 2023, the stock moved above its 50-day moving average, which is a commonly used technical indicator. This shift from a downward trend to an upward trend is a bullish signal, indicating that the stock may be poised for further gains.

To support this claim, historical data reveals that in 32 of 38 similar past instances when Lululemon's stock price moved above its 50-day moving average, the stock price increased further within the following month. This suggests that there is an 84% probability of a continued upward trend, which may have influenced Citigroup's decision to upgrade the stock.

Another factor that may have contributed to the upgrade is Lululemon's strong brand momentum. The company has built a loyal customer base by offering high-quality, fashionable athletic apparel that resonates with consumers. In addition, Lululemon has been expanding its product offerings to include new categories such as footwear and accessories, which has helped to drive growth.

Furthermore, Lululemon has been investing in its digital capabilities to enhance the customer experience and drive online sales. The company has a strong e-commerce platform and has been leveraging technology such as AI and data analytics to better understand customer preferences and personalize their shopping experience.

Overall, Citigroup's upgrade of Lululemon's shares to "buy" is likely based on the company's strong brand momentum and recent performance in the market. As a technical analyst, the upward trend in the stock price and historical data suggest that there is a high probability of further gains in the coming months. However, as with any investment, there are risks to consider, such as market volatility and potential changes in consumer behavior. It is essential to continue monitoring Lululemon's performance and industry trends to make informed investment decisions.

Related Ticker: LULU

LULU's MACD Histogram crosses above signal line

The Moving Average Convergence Divergence (MACD) for LULU turned positive on April 21, 2025. Looking at past instances where LULU's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where LULU's RSI Indicator exited the oversold zone, of 30 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on April 25, 2025. You may want to consider a long position or call options on LULU as a result. In of 82 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where LULU advanced for three days, in of 351 cases, the price rose further within the following month. The odds of a continued upward trend are .

LULU may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

The 50-day moving average for LULU moved below the 200-day moving average on April 25, 2025. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where LULU declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for LULU entered a downward trend on April 10, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. LULU’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. LULU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 73, placing this stock worse than average.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: LULU's P/B Ratio (11.468) is slightly higher than the industry average of (3.964). P/E Ratio (31.575) is within average values for comparable stocks, (110.742). Projected Growth (PEG Ratio) (1.450) is also within normal values, averaging (1.444). LULU has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.028). LULU's P/S Ratio (5.089) is very high in comparison to the industry average of (1.139).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

Notable companies

The most notable companies in this group are TJX Companies (NYSE:TJX), lululemon athletica (NASDAQ:LULU), Gap Inc (The) (NYSE:GAP), Abercrombie & Fitch Co (NYSE:ANF), Foot Locker (NYSE:FL), Guess (NYSE:GES), Stitch Fix (NASDAQ:SFIX).

Industry description

Companies in the apparel and/or footwear retail industry sell clothing, accessories and footwear, for different age groups and genders. The industry’s product categories could range from basics, such as underwear, to luxury items. Some retailers source items from wholesalers or an apparel brand to sell in their stores; some others are licensed to make and market their own retail goods under particular brands. Several companies outsource production of clothing to developing/emerging economies where labor costs are relatively inexpensive. Apparel retail is often influenced by fashion trends, and many companies feel the need to adapt to what’s “in vogue” to retain customers and attract new ones. A major disruption in this industry has been the burgeoning trend in digital shopping – to compete with rapidly growing e-commerce, even traditional retail players are upping the ante on their online platforms. Much of the products’ performance in apparel/footwear retail is cyclical, i.e., economic boom times encourage consumer spending, while recessions induce thriftiness among people. Some large-cap U.S. apparel/footwear retail companies include TJX Companies Inc., Ross Stores, Inc., Lululemon Athletica Inc. and Burlington Stores, Inc.

Market Cap

The average market capitalization across the Apparel/Footwear Retail Industry is 13.84B. The market cap for tickers in the group ranges from 256K to 119.4B. IDEXY holds the highest valuation in this group at 119.4B. The lowest valued company is DESTQ at 256K.

High and low price notable news

The average weekly price growth across all stocks in the Apparel/Footwear Retail Industry was 2%. For the same Industry, the average monthly price growth was 10%, and the average quarterly price growth was -15%. RROTF experienced the highest price growth at 20%, while TLYS experienced the biggest fall at -21%.

Volume

The average weekly volume growth across all stocks in the Apparel/Footwear Retail Industry was -20%. For the same stocks of the Industry, the average monthly volume growth was -60% and the average quarterly volume growth was 5%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 54
P/E Growth Rating: 56
Price Growth Rating: 63
SMR Rating: 61
Profit Risk Rating: 73
Seasonality Score: 25 (-100 ... +100)
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General Information

a retailer of athletic apparels

Industry ApparelFootwearRetail

Profile
Fundamentals
Details
Industry
Apparel Or Footwear Retail
Address
1818 Cornwall Avenue
Phone
+1 604 732-6124
Employees
38000
Web
https://www.lululemon.com
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