Comparing MCD and YUM: Long-Term Analysis, Fundamental Ratings, and Short-Term Technical Analysis
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To compare two companies, MCD and YUM, we have conducted a long-term analysis based on fundamental ratings and a short-term analysis using technical indicators. Based on our findings, both companies receive a Strong Sell recommendation.
In terms of stock prices, MCD is currently priced at $286.04, while YUM is priced at $129.86. Both companies enjoy notable brand notoriety and operate within the Restaurant industry. However, when comparing the current volume relative to the 65-day Moving Average, MCD stands at 90%, whereas YUM is at a higher 148%.
Looking at market capitalization, MCD has a value of $208.84 billion, while YUM is valued at $36.37 billion. It's important to note that the market cap for tickers in the Restaurant industry ranges from $208.84 billion to $0, with an average of $6.7 billion.
For a long-term outlook, we employ Fundamental Analysis (FA) ratings. These ratings range from 1 to 100, with 1 being the best and 100 being the worst. The ratings are divided into thirds: the first third (1-33) indicates undervaluation, the second third (34-66) suggests fair valuation, and the last third (67-100) signifies overvaluation. By using an FA Score, we determine the number of ratings that show a ticker to be undervalued (green) or overvalued (red).
MCD's FA Score reveals 4 green ratings and 1 red rating, while YUM's FA Score shows the same distribution. According to our analysis, MCD is considered a better buy in the long term compared to YUM.
For a short-term outlook, we rely on Technical Analysis (TA) indicators. We evaluate the Odds of Success, which represent the percentage of successful trade signals based on past data. A green percentage (90% to 51%) indicates a bullish trend, a red percentage (90% to 51%) indicates a bearish trend, and all grey percentages (below 50%) suggest an unconfirmed trend signal.
Both MCD and YUM exhibit 5 bullish TA indicators and 4 bearish ones. Consequently, both companies are considered good buys in the short term.
Regarding recent price changes, MCD experienced a -3.22% decline this week, while YUM's price dropped by -5.65% within the same time period. Comparatively, the average weekly price growth across all stocks in the Restaurant industry was -1.19%. Over the month, the average price growth for the industry was +0.48%, and over the quarter, it was +6.05%.
Looking ahead, MCD is expected to report earnings on July 27, 2023, while YUM's earnings report is scheduled for August 02, 2023.
MCD sees its 50-day moving average cross bullishly above its 200-day moving average
The 50-day moving average for MCD moved above the 200-day moving average on August 26, 2025. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 327 cases, the price rose further within the following month. The odds of a continued upward trend are .
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 301 cases where MCD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for MCD moved out of overbought territory on September 05, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 similar instances where the indicator moved out of overbought territory. In of the 30 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on September 10, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on MCD as a result. In of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for MCD turned negative on September 09, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 51 similar instances when the indicator turned negative. In of the 51 cases the stock turned lower in the days that followed. This puts the odds of success at .
MCD moved below its 50-day moving average on September 15, 2025 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 81, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MCD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (6.355). P/E Ratio (25.884) is within average values for comparable stocks, (34.950). MCD's Projected Growth (PEG Ratio) (2.475) is slightly higher than the industry average of (1.560). Dividend Yield (0.023) settles around the average of (0.052) among similar stocks. P/S Ratio (8.333) is also within normal values, averaging (8.544).
Notable companies
Industry description
Market Cap
High and low price notable news
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Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
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General Information
an operator of food restaurant chain
Industry Restaurants
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