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Vitalii Liubimov's Avatar
published in Blogs
Feb 07, 2019

Kraft Heinz (KHC) facing resistance from downward-sloped trend line

Consumer staple giant Kraft Heinz (Nasdaq: KHC) has been trending lower for the last six months and a trend line has formed that connects the highs from August and October. The stock is now close to that trend line after a rally over the past month.

The company is scheduled to report earnings on February 14. Earnings reports have been a mixed bag in recent years with average EPS growth of 23% per year over the last three years. However, the most recent quarterly report showed a drop in earnings of 6%. The company’s sales have also been slow with the average annual sales being flat over the last three years while the most recent quarter showed modest growth of 2%.

The return on equity for Kraft Heinz is below average at 7.1% while the profit margin is above average at 23.2%.

The Tickeron AI Trend Prediction tool generated a bearish signal for Kraft Heinz on February 5. It showed a confidence level of 78% for a downward move of at least 4% over the next month. Previous predictions on Kraft Heinz have been accurate 74% of the time.

The option activity was interesting on February 6 with far more options changing hands than usual. It was hard to decipher what the intentions of the trades were, but they appeared to be part of a calendar spread of some sort.

There were 24,193 contracts traded at the February 50-strike calls and 16,520 put contracts at the same strike. In the April series, there were over 10,000 call contracts traded at the 50 strike and 6,600 at the 52.50 strike. On the put side, there were 10,000 contracts traded at the 50 strike and 6,500 traded at the 52.50 strike.

Related Ticker: KHC

KHC in upward trend: price expected to rise as it breaks its lower Bollinger Band on October 29, 2025

KHC may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 44 cases where KHC's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where KHC's RSI Oscillator exited the oversold zone, of 37 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on November 12, 2025. You may want to consider a long position or call options on KHC as a result. In of 70 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for KHC just turned positive on November 12, 2025. Looking at past instances where KHC's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KHC advanced for three days, in of 312 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KHC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for KHC entered a downward trend on November 10, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.711) is normal, around the industry mean (38.553). P/E Ratio (13.041) is within average values for comparable stocks, (80.973). Projected Growth (PEG Ratio) (0.998) is also within normal values, averaging (2.828). Dividend Yield (0.064) settles around the average of (0.038) among similar stocks. P/S Ratio (1.185) is also within normal values, averaging (139.671).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. KHC’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KHC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.

Notable companies

The most notable companies in this group are Kraft Heinz Company (The) (NASDAQ:KHC), General Mills (NYSE:GIS), The Campbell's Company (NASDAQ:CPB), Beyond Meat (NASDAQ:BYND).

Industry description

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

Market Cap

The average market capitalization across the Food: Major Diversified Industry is 7.07B. The market cap for tickers in the group ranges from 132.62K to 255.31B. NSRGY holds the highest valuation in this group at 255.31B. The lowest valued company is RRSFF at 132.62K.

High and low price notable news

The average weekly price growth across all stocks in the Food: Major Diversified Industry was -1%. For the same Industry, the average monthly price growth was 7%, and the average quarterly price growth was 12%. GWLL experienced the highest price growth at 49%, while CELV experienced the biggest fall at -33%.

Volume

The average weekly volume growth across all stocks in the Food: Major Diversified Industry was -21%. For the same stocks of the Industry, the average monthly volume growth was -72% and the average quarterly volume growth was 283%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 56
Price Growth Rating: 60
SMR Rating: 74
Profit Risk Rating: 83
Seasonality Score: 14 (-100 ... +100)
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KHC
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published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. KHC showed earnings on October 29, 2025. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a manufacturer of packaged food products

Industry FoodMajorDiversified

Profile
Fundamentals
Details
Industry
Food Major Diversified
Address
One PPG Place
Phone
+1 412 456-5700
Employees
36000
Web
https://www.kraftheinzcompany.com
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