Kraft Heinz’s (KHC, $32.75) in deep trouble after the departure of its CEO
The iconic food company, Kraft Heinz, has been struggling to keep up with changing consumer tastes and stiff competition from new brands. The news of the exit of CEO, Bernardo Hees, only adds to its ongoing troubles by denting the company’s reputation.
Nevertheless, the company’s shares rose 1.3% on Monday following the announcement that former Anheuser-Busch InBev executive Miguel Patricio will be the new CEO.
Valued at $40.2 billion, the company’s stock fell more than 43% in the last year. Sales have stagnated coupled with increased commodity costs resulting in shortage of cost cutting.
But there's more. The company received a subpoena from the SEC earlier this year over accounting policies and internal controls. Further, it slashed its dividend by 36% taking down $15.4 billion on Kraft and Oscar Mayer, two of its biggest brands. Revenue and earnings also fell short of Wall Street estimates. Soon after, Warren Buffett, who in 2015 teamed up with Brazilian private equity firm 3G Capital to finance the merger between Kraft and Heinz, disclosed that he overpaid for Kraft. 3G, one of Kraft’s biggest shareholders, also trimmed its stake in the company by 7% bringing its total ownership to about 22%.
Because of these troubles, Kraft Heinz is contemplating a number of divestitures of some of its renowned brands like Maxwell House coffee business and Breakstone’s sour cream and cottage cheese brand.
KHC in upward trend: price expected to rise as it breaks its lower Bollinger Band on October 29, 2025
KHC may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 44 cases where KHC's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where KHC's RSI Indicator exited the oversold zone, of 37 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on November 12, 2025. You may want to consider a long position or call options on KHC as a result. In of 70 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for KHC just turned positive on November 12, 2025. Looking at past instances where KHC's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KHC advanced for three days, in of 312 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KHC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for KHC entered a downward trend on November 10, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.711) is normal, around the industry mean (38.522). P/E Ratio (13.041) is within average values for comparable stocks, (80.379). Projected Growth (PEG Ratio) (0.998) is also within normal values, averaging (2.831). Dividend Yield (0.064) settles around the average of (0.038) among similar stocks. P/S Ratio (1.185) is also within normal values, averaging (139.677).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. KHC’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KHC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock worse than average.
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General Information
a manufacturer of packaged food products
Industry FoodMajorDiversified
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