New Nike Store Focused on Customization and Futuristic Digital Experience
Nike Inc., the American multinational footwear manufacturer, has opened a new cutting-edge 68,000 square foot flagship store in New York City. The new store is expected to change the way consumers shop for their favorite sneakers and apparel.
Named as the “House of Innovation 000”, this six-level store would give its customers an enthralling shopping experience by combining traditional shopping with a futuristic shopping experience through the app.
Heidi O’Neill, president of Nike Direct, said that the store would offer an experience which would be personal and responsive, but at the same time would be as easy and fast as a mobile shopping experience.
Revolving around the innovation theme, the store would offer the following innovative and unique solutions to its customers.
First, using Nike’s app, shoppers can scan QR codes on mannequins and apparel to see whether size and color of their choice is available, then send the items to a fitting room or pick up spot -- freeing customers from having to carry clothing while shopping.
Second, there wouldn't be any cash registers in the store, as customers would now be able to check out nearly anywhere in the store as part of the new instant checkout feature, where one just scans, pays and leaves.
Third, with a focus on customization, the store would give the opportunity to its customers to create a totally unique product for themselves through Nike’s Sneaker Bar, which would give them access to Nike’s dip-dyeing, footwear printing, embroidery, footwear patches, lasering, as well as a full footwear accessory bar of laces, zippers and tongue tags.
The store, according to the company, is just like a museum wherein on the fifth floor it would have the largest concentration of Nike footwear from around the globe.
NKE sees its Stochastic Oscillator recovers from oversold territory
On November 25, 2025, the Stochastic Oscillator for NKE moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 65 instances where the indicator left the oversold zone. In of the 65 cases the stock moved higher in the following days. This puts the odds of a move higher at over .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where NKE's RSI Indicator exited the oversold zone, of 39 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on November 21, 2025. You may want to consider a long position or call options on NKE as a result. In of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for NKE just turned positive on November 13, 2025. Looking at past instances where NKE's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where NKE advanced for three days, in of 292 cases, the price rose further within the following month. The odds of a continued upward trend are .
NKE may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The 50-day moving average for NKE moved below the 200-day moving average on November 19, 2025. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NKE declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for NKE entered a downward trend on November 11, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. NKE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.988) is normal, around the industry mean (3.448). P/E Ratio (32.656) is within average values for comparable stocks, (31.992). Projected Growth (PEG Ratio) (2.621) is also within normal values, averaging (2.635). Dividend Yield (0.025) settles around the average of (0.035) among similar stocks. P/S Ratio (2.032) is also within normal values, averaging (1.293).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NKE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 75, placing this stock worse than average.
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General Information
a maker of athletic footwear and apparel
Industry WholesaleDistributors
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