Publicis to enter into a $4.4 billion deal with Epsilon
French advertising giant, Publicis, is finalizing its deal to pay about $4.4 billion to Alliance Data Systems Corporation’s (ADS) Epsilon business to boost its digital marketing strategies and to help clients better personalize their advertising.
According to the terms of the deal, Publicis would acquire ADS’s Epsilon business for a net purchase price of $3.95 billion after a tax step-up, with a total cash consideration of $4.4 billion. Publicis would continue to form a strategic partnership with Alliance Data’s remaining business.
The deal is in response to huge growth of the digital advertising industry in recent times, as well as increasing dominance of players like Facebook (FB) and Google (GOOG, GOOGL). With digital ad spending in U.S. expected to surpass traditional ad spending for the first time in 2019, by 2023, digital ad spending is expected to account for more than two-thirds of all media spending.
In light of these market imperatives, the deal is crucial as it gives Publicis access to Epsilon’s data capabilities. With more than 250 million unique U.S. customers identified in Epsilon’s database, Publicis believes that it can integrate this data with its own assets to build a robust client profile.
The deal is not unprecedented as previously major ad holding companies like Interpublic Group of Cos. and Dentsu Aegis Network have also insourced data from providers. Interpublic Group of Cos. acquired Acxiom’s Marketing Solutions for $2.3 billion last summer, while Dentsu Aegis Network bought a majority stake in data marketing company Merkle in 2016. In today’s digital advertising market, such data insourcing also helps grapple with the privacy issues attached to customer data sourcing.
BFH sees MACD Histogram crosses below signal line
BFH saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on September 10, 2025. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 44 instances where the indicator turned negative. In of the 44 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for BFH moved out of overbought territory on September 05, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 40 similar instances where the indicator moved out of overbought territory. In of the 40 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on September 11, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on BFH as a result. In of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BFH declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
BFH broke above its upper Bollinger Band on August 26, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where BFH advanced for three days, in of 299 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 186 cases where BFH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. BFH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BFH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 70, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.941) is normal, around the industry mean (13.349). P/E Ratio (10.736) is within average values for comparable stocks, (44.683). Projected Growth (PEG Ratio) (1.685) is also within normal values, averaging (1.397). Dividend Yield (0.013) settles around the average of (0.036) among similar stocks. P/S Ratio (0.833) is also within normal values, averaging (130.710).
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