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CL vs PG
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Procter & Gamble (PG) Stock Comparison
Key Takeaways
- CL is a more concentrated consumer staples name centered on oral care, personal care, and the Hill's pet nutrition business, while PG runs a much broader portfolio spanning beauty, grooming, health care, fabric and home care, and baby, feminine, and family care.
- Both are low-beta, defensive businesses, but CL has held up relatively better in recent market activity, whereas PG has traded near its 52-week lows and below key moving averages in recent months.
- PG currently offers a higher dividend yield (roughly 2.9%) than CL (roughly 2.3%), reflecting its larger scale and mature cash-flow profile.
- CL growth is increasingly tied to pet nutrition, while PG is relying on productivity savings and a multi-year restructuring that includes eliminating up to 7,000 roles.
- For more information on each ticker's major news and today's price moves, explore the dedicated pages: CL Major News, CL Today's Price Move, PG Major News, and PG Today's Price Move.
- To see how AI is positioning across these and other tickers, explore the Trending AI Robots.
Introduction
Colgate-Palmolive (CL) and Procter & Gamble (PG) are two of the most recognizable consumer staples companies in the world, frequently evaluated side by side by investors seeking defensive, dividend-paying equity exposure. This stock comparison is particularly relevant for income-oriented investors and risk-conscious traders who want to understand how scale, portfolio breadth, and recent momentum differ between a global giant and a more focused competitor. Although both operate in household and personal care, their business models, growth drivers, and recent market positioning have diverged, making a head-to-head review useful for anyone weighing relative performance and market positioning in the staples sector.
CL Overview and Recent Performance
Colgate-Palmolive (CL) generates the bulk of its revenue from oral care, personal care, and home care, with a fast-growing and increasingly important pet nutrition segment built around the Hill's brand. In its most recent full fiscal year, the company reported net sales of roughly $20.4 billion. Recent weeks have shown a comparatively resilient share price, with CL holding up better than many larger staples peers amid a cautious consumer environment. Sentiment has been supported by steady pricing power and continued strength in Latin America and Hill's Pet Nutrition, while the exit from private-label pet food and the acquisition of the Prime100 brand signal a strategic tilt toward premium pet nutrition. The stock carries a low beta of approximately 0.32, reinforcing its defensive character, and trades at a forward price-to-earnings (P/E) ratio in the low-to-mid 20s.
PG Overview and Recent Performance
Procter & Gamble (PG) is a far larger enterprise, with a market capitalization of roughly $340 billion and a diversified lineup that includes Tide, Pampers, Gillette, Crest, and Olay across beauty, grooming, health care, fabric and home care, and baby, feminine, and family care. Unlike CL, whose fiscal year ends in December, PG follows a June fiscal year. Recent market activity has been more challenging: the stock has traded near its 52-week low and below its 50- and 200-day moving averages, pressured by soft category consumption, rising promotional intensity, and value-conscious consumers in North America and Europe. Management has responded with a restructuring program that will eliminate up to 7,000 non-manufacturing roles and exit low-margin categories, alongside a "Supply Chain 3.0" initiative targeting roughly $1.5 billion in cost savings. PG carries a beta near 0.40 and a dividend yield of roughly 2.9%.
Trending AI Robots
Tickeron's Trending AI Robots page curates a selection of the platform's best-performing and most market-appropriate AI trading bots from a library of hundreds of automated strategies that trade thousands of different tickers. Each bot operates with its own trading style, timeframe, performance record, risk profile, and basket of securities, so the featured lineup is designed to surface only those strategies that align with current market conditions. Investors and traders can browse bots by their statistics, historical performance ranges, and the tickers they follow, making it easier to compare data-driven approaches side by side. If you are interested in seeing how AI evaluates names like CL and PG, explore the Trending AI Robots section to review the latest curated strategies.
Head-to-Head Comparison
The clearest contrast between these two companies is scale and diversification. PG generates roughly $85 billion in annual revenue and reaches consumers through dozens of category-leading brands, while CL operates at roughly one-quarter of that revenue base and depends more heavily on oral care and a single pet-nutrition platform. This difference shapes their growth drivers: CL leans on international pricing and the Hill's franchise, whereas PG leans on productivity savings and portfolio restructuring. On momentum, CL has shown more consistent relative strength in recent months, while PG has lagged, trading below key technical averages. Risk factors also differ: PG faces execution risk from its restructuring and heightened promotional competition, while CL is exposed to a more concentrated product set and currency volatility in emerging markets. Both are low-beta defensive names, but their market positioning currently points in different directions.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative price stability, and the concentration of near-term catalysts, Tickeron's AI would likely favor CL over PG in the current environment. CL has demonstrated steadier trend behavior and clearer support from its pet-nutrition growth engine, whereas PG continues to trade below its longer-term moving averages while it works through a demanding restructuring and promotional backdrop. That said, PG's larger dividend yield and unmatched scale keep it a structurally attractive defensive holding. The assessment is probabilistic rather than definitive, reflecting current momentum and positioning rather than a forecast of guaranteed outcomes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CL is a Buy and PG is a StrongBuy.
CL in upward trend: 10-day moving average crossed above 50-day moving average on October 16, 2026
The 10-day moving average for CL crossed bullishly above the 50-day moving average on October 16, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 62%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 29 of 59 cases where CL's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 49%.
The Momentum Indicator moved above the 0 level on October 29, 2026. You may want to consider a long position or call options on CL as a result. In 31 of 68 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 46%.
The Moving Average Convergence Divergence (MACD) for CL just turned positive on October 06, 2026. Looking at past instances where CL's MACD turned positive, the stock continued to rise in 22 of 43 cases over the following month. The odds of a continued upward trend are 51%.
CL moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +4.58% 3-day Advance, the price is estimated to grow further. Considering data from situations where CL advanced for three days, in 145 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 46%.
The Aroon Indicator entered an Uptrend today. In 118 of 277 cases where CL Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 43%.
Bearish Trend Analysis
The 10-day RSI Indicator for CL moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 39 similar instances where the indicator moved out of overbought territory. In 14 of the 39 cases, the stock moved lower in the following days. This puts the odds of a move lower at 36%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CL declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 47%.
CL broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 7 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 8 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 29 (best 1 - 100 worst), indicating outstanding price growth. CL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 42 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.
The Tickeron Valuation Rating of 99 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: CL's P/B Ratio (329.104) is very high in comparison to the industry average of (20.672). P/E Ratio (38.358) is within average values for comparable stocks, (16.840). Projected Growth (PEG Ratio) (1.577) is also within normal values, averaging (1.518). Dividend Yield (0.022) settles around the average of (0.033) among similar stocks. P/S Ratio (3.331) is also within normal values, averaging (1.902).
PG in upward trend: price rose above 50-day moving average on October 05, 2026
PG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend. In 24 of 50 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 48%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on PG as a result. In 40 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 46%.
The Moving Average Convergence Divergence (MACD) for PG just turned positive on October 07, 2026. Looking at past instances where PG's MACD turned positive, the stock continued to rise in 20 of 46 cases over the following month. The odds of a continued upward trend are 43%.
The 50-day moving average for PG moved above the 200-day moving average on October 16, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +1.85% 3-day Advance, the price is estimated to grow further. Considering data from situations where PG advanced for three days, in 156 of 349 cases, the price rose further within the following month. The odds of a continued upward trend are 45%.
The Aroon Indicator entered an Uptrend today. In 87 of 254 cases where PG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 34%.
Bearish Trend Analysis
The 10-day RSI Indicator for PG moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 31 similar instances where the indicator moved out of overbought territory. In 14 of the 31 cases, the stock moved lower in the following days. This puts the odds of a move lower at 45%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 31 of 67 cases where PG's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 46%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where PG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 42%.
PG broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 30 (best 1 - 100 worst), indicating outstanding price growth. PG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 33 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 33 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 39 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 81 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.124) is normal, around the industry mean (20.672). P/E Ratio (24.231) is within average values for comparable stocks, (16.840). PG's Projected Growth (PEG Ratio) (3.813) is slightly higher than the industry average of (1.518). Dividend Yield (0.027) settles around the average of (0.033) among similar stocks. P/S Ratio (4.092) is also within normal values, averaging (1.902).
CL | PG | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 29 | 91 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 99 Overvalued | 81 Overvalued | |
PROFIT vs RISK RATING 1..100 | 42 | 39 | |
SMR RATING 1..100 | 8 | 33 | |
PRICE GROWTH RATING 1..100 | 29 | 30 | |
P/E GROWTH RATING 1..100 | 7 | 33 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (81) in the Household Or Personal Care industry is in the same range as CL (99). This means that PG’s stock grew similarly to CL’s over the last 12 months.
PG's Profit vs Risk Rating (39) in the Household Or Personal Care industry is in the same range as CL (42). This means that PG’s stock grew similarly to CL’s over the last 12 months.
CL's SMR Rating (8) in the Household Or Personal Care industry is in the same range as PG (33). This means that CL’s stock grew similarly to PG’s over the last 12 months.
CL's Price Growth Rating (29) in the Household Or Personal Care industry is in the same range as PG (30). This means that CL’s stock grew similarly to PG’s over the last 12 months.
CL's P/E Growth Rating (7) in the Household Or Personal Care industry is in the same range as PG (33). This means that CL’s stock grew similarly to PG’s over the last 12 months.
| CL | PG | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 36% | 1 day ago 45% |
| Stochastic ODDS (%) | 1 day ago 49% | 1 day ago 46% |
| Momentum ODDS (%) | 1 day ago 46% | 1 day ago 46% |
| MACD ODDS (%) | 1 day ago 51% | 1 day ago 43% |
| TrendWeek ODDS (%) | 1 day ago 50% | 1 day ago 43% |
| TrendMonth ODDS (%) | 1 day ago 51% | 1 day ago 36% |
| Advances ODDS (%) | 1 day ago 46% | 1 day ago 45% |
| Declines ODDS (%) | 7 days ago 47% | 7 days ago 42% |
| BollingerBands ODDS (%) | 1 day ago 41% | 1 day ago 43% |
| Aroon ODDS (%) | 1 day ago 43% | 1 day ago 34% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 3 FA rating(s) are green while PG’s FA Score has 3 green FA rating(s).
- CL’s FA Score: 3 green, 2 red.
- PG’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 7 TA indicator(s) are bullish while PG’s TA Score has 6 bullish TA indicator(s).
- CL’s TA Score: 7 bullish, 3 bearish.
- PG’s TA Score: 6 bullish, 4 bearish.
Price Growth
CL (@Household/Personal Care) experienced а +4.65% price change this week, while PG (@Household/Personal Care) price change was +2.28% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.77%. For the same industry, the average monthly price growth was +0.60%, and the average quarterly price growth was +7.88%.
Reported Earning Dates
CL is expected to report earnings on Jan 22, 2027.
PG is expected to report earnings on Jan 20, 2027.
Industries' Descriptions
@Household/Personal Care (-0.77% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
PG and
Correlation & Price change
A.I.dvisor indicates that over the last year, PG has been closely correlated with CL. These tickers have moved in lockstep 73% of the time. This A.I.-generated data suggests there is a high statistical probability that if PG jumps, then CL could also see price increases.