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DECK vs VFC
Which Stock Would AI Choose? Deckers Outdoor Corporation (DECK) vs. VF Corporation (VFC) Stock Comparison
Key Takeaways
- Valuation gap: DECK trades near a 16× price‑to‑earnings (P/E) ratio, while VFC is around 29×, indicating DECK may appear cheaper on earnings.
- Growth vs. income: DECK’s recent sales acceleration in its Hoka and UGG segments drives growth, whereas VFC leans on a 2.3% dividend yield and steady cash flow from its diversified brand portfolio.
- Momentum: DECK has shown modest price upside (+2‑3% over the past few weeks) amid upbeat earnings guidance; VFC has been flat to slightly lower as investors await Q2 results.
- Risk profile: DECK’s exposure to discretionary footwear makes it more sensitive to consumer confidence; VFC’s broader apparel & workwear mix offers defensive steadiness but higher debt‑to‑equity (≈233%).
- AI‑bot relevance: Both tickers appear in Tickeron’s AI‑bot universe, but current market conditions favor bots that prioritize stable cash generation for VFC and trend‑following strategies for DECK.
Introduction
Deckers Outdoor Corporation (DECK) and VF Corporation (VFC) are two of the most recognizable names in the global footwear and apparel space. Investors often compare them because they operate overlapping segments—premium casual footwear, performance running shoes, and outdoor apparel—yet they differ in scale, capital structure, and growth dynamics. This comparison is relevant for swing traders tracking short‑term momentum, as well as longer‑term investors assessing valuation and dividend prospects.
DECK Overview and Recent Performance
Deckers Outdoor Corporation designs, markets and distributes footwear and apparel under iconic brands such as UGG, HOKA ONE ONE and Teva. In the past few weeks the stock has rallied roughly 2‑3% after a better‑than‑expected third‑quarter earnings beat and an upward‑revised FY2026 revenue outlook to about $5.4 billion (TTM). The company’s net margin sits near 19% (TTM) and return on equity (ROE) above 39%, reflecting strong pricing power in premium segments.
Key catalysts include:
- Continued demand for HOKA’s performance running shoes, which posted double‑digit same‑store sales growth.
- UGG’s winter‑wear rebound in North America, aided by a refreshed product slate.
- Management’s guidance for FY2026 earnings per share (EPS) of roughly $7.10, well above consensus estimates.
- Absence of dividend commitments, allowing reinvestment of cash into brand expansion.
Sentiment has been upbeat, with analysts upgrading the stock’s price target after the earnings surprise. The short‑term technical picture shows the price trading above its 20‑day moving average, a bullish signal for momentum‑focused AI bots.
VFC Overview and Recent Performance
VF Corporation operates a diversified portfolio of outdoor, active and work‑wear brands, including The North Face, Vans, Timberland and Dickies. Over the recent weeks VFC’s share price has hovered around $19, marginally down from its 52‑week high of $21.92. The company reported a Q1 FY2026 EPS of $0.56 and a net margin of about 2.3% (TTM). A 2.26% dividend yield (annualized) appeals to income‑focused traders.
Recent developments shaping VFC’s performance:
- Steady growth in The North Face’s outdoor apparel, offset by slower demand for Vans in the discretionary segment.
- Quarterly earnings guidance modestly below expectations, leading to a slight price correction.
- High debt‑to‑equity ratio (~233%), though cash on hand exceeds $1.4 billion, providing liquidity for share buybacks.
- Upcoming Q2 earnings scheduled for mid‑May, with analysts watching for signals on inventory management and margin expansion.
The stock’s technical stance shows it trading slightly below its 20‑day moving average, indicating a more neutral or slightly bearish bias for short‑term algorithms.
Trending AI Robots
Tickeron’s Trending AI Robots page curates a selection of the platform’s most effective automated trading agents from a pool of hundreds that trade thousands of tickers. While the overall bot library spans diverse strategies—trend‑following, mean‑reversion, multi‑timeframe, and dividend‑capture—only those demonstrating robust risk‑adjusted returns under current market conditions earn a spot in the “Trending” list. Typical performance metrics for the highlighted bots include win rates above 60%, average daily profit factors exceeding 1.2, and Sharpe ratios (risk‑adjusted return measure) above 1.0. Each robot specifies its time horizon (intraday, daily, swing) and the tickers it trades, allowing investors to match a bot’s style with their own risk tolerance. Explore the page to discover which bots currently favor DECK’s momentum or VFC’s dividend‑oriented approach.
Head-to-Head Comparison
- Business model: DECK focuses on premium casual and performance footwear; VFC runs a broader apparel‑and‑footwear portfolio across three segments (Outdoor, Active, Work).
- Growth drivers: DECK’s upside stems from HOKA’s expanding market share and UGG’s seasonal demand; VFC relies on brand diversification and international expansion, particularly The North Face’s outdoor gear.
- Recent momentum: DECK shows price appreciation and earnings beat; VFC is relatively flat with modest dividend appeal.
- Risk factors: DECK is more exposed to discretionary consumer sentiment; VFC carries higher leverage (debt‑to‑equity >200%) and supply‑chain complexity across multiple product lines.
- Sector exposure: Both sit in Consumer Discretionary, but DECK is classified under Footwear, while VFC falls under Apparel & Accessories, influencing sector‑rotation dynamics.
- Market sentiment: Analyst coverage tilts slightly more bullish for DECK (upgrades after earnings) versus a neutral‑to‑slightly bearish stance on VFC pending upcoming results.
Tickeron AI Verdict
Based on current trend consistency, earnings momentum, and relative valuation, Tickeron’s AI models are more likely to assign a higher probability of short‑term outperformance to DECK. The stock’s price is above key moving averages, its P/E is well below the sector average, and recent earnings have exceeded expectations—factors that trend‑following bots favor. VFC, while offering a solid dividend yield, displays flat price action and a higher valuation multiple, making it a secondary pick for AI bots that prioritize income stability over momentum.
Disclaimer
“The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.” Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a Hold and VFC is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileVFC’s FA Score has 1 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- VFC’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 5 TA indicator(s) are bullish while VFC’s TA Score has 6 bullish TA indicator(s).
- DECK’s TA Score: 5 bullish, 6 bearish.
- VFC’s TA Score: 6 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а +5.27% price change this week, while VFC (@Apparel/Footwear) price change was +6.89% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +7.02%. For the same industry, the average monthly price growth was +14.05%, and the average quarterly price growth was +7.91%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +4.37%. For the same industry, the average monthly price growth was +12.93%, and the average quarterly price growth was +10.53%.
Reported Earning Dates
DECK is expected to report earnings on Jul 23, 2026.
VFC is expected to report earnings on Jul 30, 2026.
Industries' Descriptions
@Wholesale Distributors (+7.02% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+4.37% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| DECK | VFC | DECK / VFC | |
| Capitalization | 15.8B | 6.91B | 229% |
| EBITDA | 1.41B | 789M | 178% |
| Gain YTD | 9.800 | -1.401 | -700% |
| P/E Ratio | 16.22 | 27.56 | 59% |
| Revenue | 5.47B | 9.61B | 57% |
| Total Cash | 1.91B | 613M | 311% |
| Total Debt | 375M | 4.98B | 8% |
DECK | VFC | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 30 | 11 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 78 Overvalued | 29 Undervalued | |
PROFIT vs RISK RATING 1..100 | 75 | 100 | |
SMR RATING 1..100 | 23 | 56 | |
PRICE GROWTH RATING 1..100 | 44 | 48 | |
P/E GROWTH RATING 1..100 | 58 | 97 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
VFC's Valuation (29) in the Apparel Or Footwear industry is somewhat better than the same rating for DECK (78). This means that VFC’s stock grew somewhat faster than DECK’s over the last 12 months.
DECK's Profit vs Risk Rating (75) in the Apparel Or Footwear industry is in the same range as VFC (100). This means that DECK’s stock grew similarly to VFC’s over the last 12 months.
DECK's SMR Rating (23) in the Apparel Or Footwear industry is somewhat better than the same rating for VFC (56). This means that DECK’s stock grew somewhat faster than VFC’s over the last 12 months.
DECK's Price Growth Rating (44) in the Apparel Or Footwear industry is in the same range as VFC (48). This means that DECK’s stock grew similarly to VFC’s over the last 12 months.
DECK's P/E Growth Rating (58) in the Apparel Or Footwear industry is somewhat better than the same rating for VFC (97). This means that DECK’s stock grew somewhat faster than VFC’s over the last 12 months.
| DECK | VFC | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 76% | 3 days ago 67% |
| Stochastic ODDS (%) | 3 days ago 62% | 3 days ago 71% |
| Momentum ODDS (%) | 3 days ago 73% | 3 days ago 66% |
| MACD ODDS (%) | 3 days ago 77% | 3 days ago 63% |
| TrendWeek ODDS (%) | 3 days ago 74% | 3 days ago 71% |
| TrendMonth ODDS (%) | 3 days ago 73% | 3 days ago 74% |
| Advances ODDS (%) | 6 days ago 74% | 3 days ago 67% |
| Declines ODDS (%) | 12 days ago 69% | 14 days ago 78% |
| BollingerBands ODDS (%) | 3 days ago 67% | 3 days ago 82% |
| Aroon ODDS (%) | 3 days ago 71% | 3 days ago 78% |
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with ONON. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then ONON could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -0.47% | ||
| ONON - DECK | 49% Loosely correlated | -1.61% | ||
| KTB - DECK | 49% Loosely correlated | -1.74% | ||
| CAL - DECK | 48% Loosely correlated | -0.61% | ||
| PVH - DECK | 48% Loosely correlated | +0.18% | ||
| NKE - DECK | 46% Loosely correlated | -2.24% | ||
More | ||||
VFC and
Correlation & Price change
A.I.dvisor indicates that over the last year, VFC has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if VFC jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To VFC | 1D Price Change % | ||
|---|---|---|---|---|
| VFC | 100% | +0.86% | ||
| SHOO - VFC | 63% Loosely correlated | +0.57% | ||
| COLM - VFC | 58% Loosely correlated | +0.65% | ||
| WWW - VFC | 57% Loosely correlated | -1.10% | ||
| NKE - VFC | 57% Loosely correlated | -2.24% | ||
| DECK - VFC | 56% Loosely correlated | -0.47% | ||
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