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GS vs MS
Which Stock Would AI Choose? Goldman Sachs (GS) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- Both GS and MS are leading investment banks with strong exposure to trading, mergers and acquisitions (M&A), and wealth management, delivering robust year-to-date (YTD) returns in 2026 amid favorable market conditions.
- MS has posted a higher YTD return of approximately 24% compared to GS at around 18%, with both stocks trading near their 52-week highs as of early July 2026.
- Upcoming Q2 2026 earnings reports—GS on July 14 and MS on July 15—represent key catalysts, with analysts expecting solid results driven by trading and deal activity.
- Analyst sentiment remains constructive for both, with multiple price target upgrades in recent weeks reflecting optimism on capital markets activity and earnings growth.
- GS and MS exhibit comparable valuations, with price-to-earnings (P/E) ratios in the high teens, and both have outperformed the broader S&P 500 over the past year.
- Relative performance highlights trade-offs: MS benefits from scale in wealth management, while GS maintains strength in trading and advisory services.
Introduction
Goldman Sachs (GS) and Morgan Stanley (MS) represent two of the most prominent global investment banks, offering investors direct exposure to capital markets, trading, and advisory services. This comparison examines their recent stock performance, business positioning, and market dynamics in the current environment, where equity markets have advanced amid economic growth and shifting sector rotations. The analysis is particularly relevant for traders and investors focused on the financial sector, seeking insights into relative momentum, valuation metrics, and sector-specific catalysts without favoring either name through subjective language.
GS Overview and Recent Performance
Goldman Sachs Group, Inc. (GS) operates as a global investment bank and financial services firm, with core activities in investment banking, institutional client services including trading, asset and wealth management, and platform solutions. In recent market activity, the stock has demonstrated resilience, closing near $1,030 on July 8, 2026, after trading within a 52-week range of $691.30 to $1,125.00. Year-to-date returns stand at approximately 17.75%, outpacing the S&P 500’s 9.31% over the same period, supported by strength in trading volumes and M&A advisory. Recent weeks have seen multiple analyst price target increases, reflecting positive sentiment around expected earnings growth ahead of the July 14 report. Broader factors such as elevated equity market levels and deal flow have contributed to performance consistency.
MS Overview and Recent Performance
Morgan Stanley (MS) functions as a diversified financial services firm emphasizing institutional securities, wealth management, and investment management. The stock closed at $218.07 on July 8, 2026, within a 52-week range of $135.27 to $230.47. Year-to-date performance has reached about 24.18%, exceeding the S&P 500 benchmark, with one-year returns near 58%. Recent market activity shows the shares benefiting from momentum in wealth management assets and trading revenues. Multiple upward price target revisions in recent weeks have underscored analyst confidence ahead of the July 15 earnings release. Sector exposure to broadening market participation and capital markets activity has supported sentiment without notable divergence from peers.
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Head-to-Head Comparison
Both GS and MS share core exposure to investment banking and trading, yet differ in emphasis: MS maintains a larger wealth management franchise providing more stable fee-based revenue, while GS retains notable strength in trading and advisory. Recent momentum favors MS on a YTD basis, though GS has shown competitive one-year outperformance in certain periods. Risk factors for both include sensitivity to equity market volatility, interest rate shifts, and regulatory developments affecting capital markets. Market sentiment appears balanced, with overlapping analyst upgrades and similar P/E valuations in the high teens. Trade-offs center on portfolio construction preferences—scale and diversification versus concentrated trading exposure—amid ongoing sector rotation toward broader participation beyond mega-cap technology names.
Tickeron AI Verdict
Based on observable trend consistency, relative YTD momentum, and positioning ahead of earnings, Tickeron’s AI would currently assign a probabilistic edge to MS for its stronger recent return profile and wealth management stability. This assessment draws from verifiable performance differentials and sector exposure without implying certainty or forward guarantees.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GS is a Hold and MS is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GS’s FA Score shows that 3 FA rating(s) are green whileMS’s FA Score has 4 green FA rating(s).
- GS’s FA Score: 3 green, 2 red.
- MS’s FA Score: 4 green, 1 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GS’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 3 bullish TA indicator(s).
- GS’s TA Score: 4 bullish, 3 bearish.
- MS’s TA Score: 3 bullish, 5 bearish.
Price Growth
GS (@Investment Banks/Brokers) experienced а -0.89% price change this week, while MS (@Investment Banks/Brokers) price change was -0.45% for the same time period.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was +3.21%. For the same industry, the average monthly price growth was -3.38%, and the average quarterly price growth was -18.71%.
Reported Earning Dates
GS is expected to report earnings on Jul 14, 2026.
MS is expected to report earnings on Jul 15, 2026.
Industries' Descriptions
@Investment Banks/Brokers (+3.21% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
| GS | MS | GS / MS | |
| Capitalization | 336B | 359B | 94% |
| EBITDA | N/A | N/A | - |
| Gain YTD | 20.142 | 25.896 | 78% |
| P/E Ratio | 17.60 | 20.62 | 85% |
| Revenue | 60.4B | 68.8B | 88% |
| Total Cash | N/A | 4.29B | - |
| Total Debt | 435B | 394B | 110% |
GS | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 67 | 68 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 83 Overvalued | 92 Overvalued | |
PROFIT vs RISK RATING 1..100 | 6 | 6 | |
SMR RATING 1..100 | 7 | 7 | |
PRICE GROWTH RATING 1..100 | 17 | 10 | |
P/E GROWTH RATING 1..100 | 35 | 32 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GS's Valuation (83) in the Investment Banks Or Brokers industry is in the same range as MS (92). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's Profit vs Risk Rating (6) in the Investment Banks Or Brokers industry is in the same range as MS (6). This means that GS’s stock grew similarly to MS’s over the last 12 months.
GS's SMR Rating (7) in the Investment Banks Or Brokers industry is in the same range as MS (7). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's Price Growth Rating (10) in the Investment Banks Or Brokers industry is in the same range as GS (17). This means that MS’s stock grew similarly to GS’s over the last 12 months.
MS's P/E Growth Rating (32) in the Investment Banks Or Brokers industry is in the same range as GS (35). This means that MS’s stock grew similarly to GS’s over the last 12 months.
| GS | MS | |
|---|---|---|
| RSI ODDS (%) | 6 days ago 51% | 2 days ago 57% |
| Stochastic ODDS (%) | 2 days ago 79% | 2 days ago 57% |
| Momentum ODDS (%) | 2 days ago 79% | 2 days ago 77% |
| MACD ODDS (%) | 2 days ago 56% | 2 days ago 56% |
| TrendWeek ODDS (%) | 2 days ago 57% | 2 days ago 56% |
| TrendMonth ODDS (%) | 2 days ago 58% | 2 days ago 61% |
| Advances ODDS (%) | 9 days ago 62% | 5 days ago 65% |
| Declines ODDS (%) | 2 days ago 54% | 7 days ago 58% |
| BollingerBands ODDS (%) | N/A | 2 days ago 58% |
| Aroon ODDS (%) | 2 days ago 59% | 2 days ago 56% |
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GS and
Correlation & Price change
A.I.dvisor indicates that over the last year, GS has been closely correlated with MS. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if GS jumps, then MS could also see price increases.