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GS vs MS
Which Stock Would AI Choose? Goldman Sachs (GS) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- Both GS and MS delivered strong 2026 results, but their business mixes create meaningfully different risk and growth profiles.
- Goldman Sachs leans heavily on investment banking and trading, while Morgan Stanley derives roughly 54% of revenue from steadier wealth and asset management.
- Morgan Stanley has outperformed year-to-date, gaining more than 20% versus Goldman Sachs' more moderate advance before a recent pullback.
- Goldman Sachs has retreated from consumer banking to focus on Global Banking & Markets and Asset & Wealth Management, with a heavy emphasis on AI-driven transformation.
- Morgan Stanley reached a $10 trillion client-assets milestone and holds a stronger standardized CET1 capital ratio (a key regulatory measure of financial strength).
- Recent market volatility has pressured Goldman Sachs more sharply, underscoring its higher sensitivity to deal-making and trading cycles.
Introduction
Goldman Sachs and Morgan Stanley are two of the most closely watched franchises in global finance, yet they have evolved along distinct strategic paths. Goldman Sachs has concentrated on institutional banking, markets, and a growing asset-and-wealth platform, while Morgan Stanley has built a more balanced model pairing a world-class investment bank with a massive wealth and investment management business. For traders and investors weighing relative performance, market positioning, and momentum, this stock comparison highlights how two superficially similar firms can diverge in growth drivers, risk exposure, and sentiment. Understanding those trade-offs is central to deciding which profile fits a given portfolio strategy.
GS Overview and Recent Performance
The Goldman Sachs Group, Inc. (GS) remains a leader in advisory, underwriting, and trading, and has leaned further into those strengths while exiting non-core consumer banking. Under CEO David Solomon, the firm has prioritized Global Banking & Markets and Asset & Wealth Management, pursuing "durable revenue streams" and an ambitious firmwide artificial intelligence transformation. Recent results reflect that shift: first-quarter 2026 earnings per share rose 24% year over year, and investment banking fees jumped 48%, aided by strong advisory activity and record equities trading revenue.
Over recent weeks, however, GS has experienced a notable pullback, as investors reassessed the durability of the deal-making and trading boom. Rising yields, softer fixed income, and cooling merger-and-acquisition volumes have weighed on sentiment, and the stock has traded well below its 52-week high. CEO succession reports have added another layer of focus. This recent volatility illustrates Goldman Sachs' comparatively higher sensitivity to capital-markets cycles, even as its longer-term performance remains strong.
MS Overview and Recent Performance
Morgan Stanley (MS) combines a leading Institutional Securities franchise with a large Wealth Management and Investment Management operation, a structure CEO Ted Pick describes as an "integrated firm." This diversification has proven resilient: first-half 2026 net revenues rose 21% year over year, while return on tangible common equity (ROTCE, a measure of profitability on shareholder capital) reached 26.8%. Investment banking fees climbed 47%, and the wealth business added a record volume of net new assets.
In recent market activity, MS has outperformed many peers, supported by steady fee-based inflows and a $10 trillion client-assets milestone reached earlier this year. The firm also raised its quarterly dividend by 15% and reauthorized a multi-year buyback program. While trading cyclicality and rising expenses remain near-term concerns, Morgan Stanley's wealth-heavy mix generally provides a more stable earnings base than a pure capital-markets model, a contrast that helps explain its relatively smoother recent performance.
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Head-to-Head Comparison
The core contrast between these two stocks lies in revenue mix. GS is more levered to investment banking and markets, which generates outsized gains when deal activity and trading volumes surge but can reverse quickly when conditions cool. MS, by contrast, has built a substantial recurring fee base through wealth and asset management, which together account for more than half of total revenue and provide ballast during softer capital-markets periods.
Growth drivers also differ. Goldman Sachs is betting heavily on AI across trading, banking, and asset management, alongside expansion into private markets and alternatives. Morgan Stanley is focused on scaling its wealth franchise toward higher client-asset targets, deepening its Japan alliance, and capturing investment-banking recovery. On risk, Goldman Sachs carries greater cyclical exposure and has shown more pronounced recent price swings, while Morgan Stanley faces trading cyclicality and a steadily rising expense base. From a market-sentiment standpoint, MS has demonstrated more consistent relative strength, whereas GS has encountered a sharper correction in recent weeks despite strong fundamentals.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely lean toward MS in the current environment. Morgan Stanley's more diversified revenue base, stronger relative momentum, higher ROTCE, and a larger capital cushion suggest a steadier trend with fewer abrupt reversals. While Goldman Sachs offers meaningful upside tied to a deal-making recovery and AI-driven efficiency, its recent volatility and greater cyclical sensitivity imply a less consistent trend signature. In probabilistic terms, the AI framework would likely assign Morgan Stanley a modest edge on stability and trend consistency, while still recognizing Goldman Sachs' potential catalysts when capital-markets activity reaccelerates.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is GS is a Hold and MS is a Hold.
GS | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 67 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 71 Overvalued | 83 Overvalued | |
PROFIT vs RISK RATING 1..100 | 20 | 13 | |
SMR RATING 1..100 | 4 | 5 | |
PRICE GROWTH RATING 1..100 | 60 | 58 | |
P/E GROWTH RATING 1..100 | 64 | 56 | |
SEASONALITY SCORE 1..100 | 90 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
GS's Valuation (71) in the Investment Banks Or Brokers industry is in the same range as MS (83). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's Profit vs Risk Rating (13) in the Investment Banks Or Brokers industry is in the same range as GS (20). This means that MS’s stock grew similarly to GS’s over the last 12 months.
GS's SMR Rating (4) in the Investment Banks Or Brokers industry is in the same range as MS (5). This means that GS’s stock grew similarly to MS’s over the last 12 months.
MS's Price Growth Rating (58) in the Investment Banks Or Brokers industry is in the same range as GS (60). This means that MS’s stock grew similarly to GS’s over the last 12 months.
MS's P/E Growth Rating (56) in the Investment Banks Or Brokers industry is in the same range as GS (64). This means that MS’s stock grew similarly to GS’s over the last 12 months.
| GS | MS | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 90% | 4 days ago 74% |
| Stochastic ODDS (%) | 1 day ago 70% | 4 days ago 78% |
| Momentum ODDS (%) | 4 days ago 54% | 4 days ago 56% |
| MACD ODDS (%) | 1 day ago 72% | 4 days ago 60% |
| TrendWeek ODDS (%) | 1 day ago 65% | 4 days ago 57% |
| TrendMonth ODDS (%) | 1 day ago 59% | 4 days ago 56% |
| Advances ODDS (%) | N/A | N/A |
| Declines ODDS (%) | 5 days ago 55% | 5 days ago 60% |
| BollingerBands ODDS (%) | 1 day ago 71% | 4 days ago 69% |
| Aroon ODDS (%) | 1 day ago 45% | 4 days ago 53% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GS’s FA Score shows that 2 FA rating(s) are green while MS’s FA Score has 2 green FA rating(s).
- GS’s FA Score: 2 green, 3 red.
- MS’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GS’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 4 bullish TA indicator(s).
- GS’s TA Score: 4 bullish, 3 bearish.
- MS’s TA Score: 4 bullish, 4 bearish.
Price Growth
GS (@Investment Banks/Brokers) experienced а +0.05% price change this week, while MS (@Investment Banks/Brokers) price change was -0.09% for the same time period.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -5.18%. For the same industry, the average monthly price growth was -4.78%, and the average quarterly price growth was -10.23%.
Reported Earning Dates
GS is expected to report earnings on Oct 13, 2026.
MS is expected to report earnings on Oct 14, 2026.
Industries' Descriptions
@Investment Banks/Brokers (-5.18% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
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MS and
Correlation & Price change
A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.