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COLM or SHOO or UAA
Which Stock Would AI Choose? Columbia Sportswear Company (COLM) vs. Steven Madden, Ltd. (SHOO) vs. Under Armour, Inc. (UAA) Stock Comparison
Key Takeaways
- COLM delivered stable Q1 2026 results with flat net sales of $779 million and EPS of $0.65, beating estimates amid international growth offsetting U.S. softness.
- SHOO reported strong Q1 2026 revenue growth of 18% to $653 million, driven by the Kurt Geiger acquisition, raising full-year guidance.
- UAA faced ongoing challenges with FY 2026 revenue down 4% to $5 billion and a net loss of $496 million, though international segments showed resilience.
- SHOO exhibits the strongest recent momentum and YTD gains around 6%, contrasting COLM's 10% YTD rise but recent pullback and UAA's volatility.
- All three operate in apparel/footwear but differ in exposure: COLM outdoor-focused, SHOO fashion-forward, UAA performance athletic.
- Valuation metrics show COLM at a trailing P/E of about 20, more attractive than peers amid sector pressures.
Introduction
This stock comparison examines COLM, SHOO, and UAA, three players in the apparel and footwear sector facing shifting consumer trends, tariff impacts, and regional demand variations. Investors tracking relative performance in consumer discretionary stocks, particularly those with exposure to athletic, outdoor, and fashion segments, will find value in analyzing their recent financials, momentum, and market positioning. As economic conditions influence spending on discretionary goods, understanding contrasts in growth drivers and risk factors aids informed portfolio decisions in this competitive landscape.
COLM Overview and Recent Performance
Columbia Sportswear Company (COLM) designs, markets, and distributes outdoor and active-lifestyle apparel, footwear, and accessories under brands like Columbia, Sorel, and Mountain Hardwear. In recent market activity, the stock has traded in a range reflecting broader sector caution, with shares around $59-60 amid a 52-week span of $47-72. Q1 2026 net sales held flat at $779 million, beating estimates, supported by low-20% growth in EMEA offsetting a 10% U.S. decline due to softer wholesale orders and tariff-related adjustments. Gross margin dipped slightly to 50.7% from tariff pressures, but EPS of $0.65 exceeded forecasts. Sentiment remains tempered by U.S. exposure, though strong liquidity with $535 million in cash and ongoing share repurchases signals confidence in long-term outdoor demand.
SHOO Overview and Recent Performance
Steven Madden, Ltd. (SHOO) focuses on designing and selling fashion-forward footwear, apparel, and accessories for women, men, and children. Recent weeks have seen shares around $38-40, within a 52-week range of $21-47, buoyed by positive momentum. Q1 2026 revenue surged 18% to $653 million, surpassing expectations, propelled by the Kurt Geiger acquisition and DTC growth of 84%, though organic wholesale dipped. Adjusted EPS of $0.45 beat consensus, with gross margins improving on higher selling prices and mix shifts. The company raised FY 2026 revenue guidance to 10-12% growth, reflecting optimism in brand strength and international expansion, enhancing investor sentiment amid fashion sector volatility.
UAA Overview and Recent Performance
Under Armour, Inc. (UAA) develops and distributes performance apparel, footwear, and accessories globally. Shares have fluctuated around $5-6 in recent trading, within a 52-week range of $4-8, amid ongoing restructuring. FY 2026 revenue declined 4% to $5 billion, with Q4 at $1.2 billion down 1%, as North America fell 7-8% but international rose 4-10%. Gross margin contracted to 45.5% from supply and tariff issues, posting a $496 million net loss, though adjusted operating income held steady. Q3 adjusted EPS of $0.09 beat estimates despite revenue dip. Efforts in inventory reduction and wholesale stabilization have supported modest rebounds, but profitability challenges persist, influencing cautious market sentiment.
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Head-to-Head Comparison
COLM, SHOO, and UAA share consumer discretionary exposure but diverge in models: COLM's outdoor niche offers stability via international diversification (over 40% of sales), contrasting SHOO's fashion emphasis with acquisition-driven wholesale/DTC balance and UAA's athletic performance gear amid North America reliance. Growth drivers highlight SHOO's 18% revenue surge versus COLM's flat sales and UAA's 4% decline. Recent momentum favors SHOO (YTD ~6%) and COLM (~10%), over UAA's volatility. Risks include tariffs hitting margins across all, with UAA most vulnerable to restructuring costs. Valuation sensitivity shows COLM at ~20x trailing P/E as most reasonable, versus peers' elevated or negative multiples. Sentiment leans positive for SHOO's outlook, mixed for COLM, cautious for UAA.
Tickeron AI Verdict
Tickeron’s AI currently favors SHOO based on consistent revenue momentum, raised guidance, and acquisition catalysts positioning it strongly relative to peers. While COLM offers stability and beats, and UAA shows international promise amid resets, SHOO's trend strength and profitability lift suggest higher probability of near-term outperformance in the apparel/footwear space.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
COLM’s FA Score shows that 2 FA rating(s) are green whileSHOO’s FA Score has 2 green FA rating(s), and UAA’s FA Score reflects 0 green FA rating(s).
- COLM’s FA Score: 2 green, 3 red.
- SHOO’s FA Score: 2 green, 3 red.
- UAA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
COLM’s TA Score shows that 4 TA indicator(s) are bullish while SHOO’s TA Score has 5 bullish TA indicator(s), and UAA’s TA Score reflects 6 bullish TA indicator(s).
- COLM’s TA Score: 4 bullish, 5 bearish.
- SHOO’s TA Score: 5 bullish, 4 bearish.
- UAA’s TA Score: 6 bullish, 4 bearish.
Price Growth
COLM (@Apparel/Footwear) experienced а +4.31% price change this week, while SHOO (@Wholesale Distributors) price change was +5.32% , and UAA (@Apparel/Footwear) price fluctuated +8.81% for the same time period.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +2.49%. For the same industry, the average monthly price growth was +12.13%, and the average quarterly price growth was +13.84%.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +3.77%. For the same industry, the average monthly price growth was +14.74%, and the average quarterly price growth was +8.24%.
Reported Earning Dates
COLM is expected to report earnings on Aug 05, 2026.
SHOO is expected to report earnings on Aug 05, 2026.
UAA is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Apparel/Footwear (+2.49% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
@Wholesale Distributors (+3.77% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| COLM | SHOO | UAA | |
| Capitalization | 3.43B | 3.37B | 2.55B |
| EBITDA | 289M | 177M | 74.2M |
| Gain YTD | 22.840 | 12.043 | 21.730 |
| P/E Ratio | 21.40 | 43.54 | 20.95 |
| Revenue | 3.4B | 2.63B | 4.97B |
| Total Cash | 535M | 123M | 309M |
| Total Debt | 473M | 540M | 1.94B |
COLM | SHOO | UAA | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 21 | 25 | 36 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 28 Undervalued | 24 Undervalued | 67 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 79 | 100 | |
SMR RATING 1..100 | 71 | 77 | 98 | |
PRICE GROWTH RATING 1..100 | 43 | 38 | 46 | |
P/E GROWTH RATING 1..100 | 27 | 4 | 68 | |
SEASONALITY SCORE 1..100 | 46 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SHOO's Valuation (24) in the Apparel Or Footwear industry is in the same range as COLM (28) and is somewhat better than the same rating for UAA (67). This means that SHOO's stock grew similarly to COLM’s and somewhat faster than UAA’s over the last 12 months.
SHOO's Profit vs Risk Rating (79) in the Apparel Or Footwear industry is in the same range as COLM (100) and is in the same range as UAA (100). This means that SHOO's stock grew similarly to COLM’s and similarly to UAA’s over the last 12 months.
COLM's SMR Rating (71) in the Apparel Or Footwear industry is in the same range as SHOO (77) and is in the same range as UAA (98). This means that COLM's stock grew similarly to SHOO’s and similarly to UAA’s over the last 12 months.
SHOO's Price Growth Rating (38) in the Apparel Or Footwear industry is in the same range as COLM (43) and is in the same range as UAA (46). This means that SHOO's stock grew similarly to COLM’s and similarly to UAA’s over the last 12 months.
SHOO's P/E Growth Rating (4) in the Apparel Or Footwear industry is in the same range as COLM (27) and is somewhat better than the same rating for UAA (68). This means that SHOO's stock grew similarly to COLM’s and somewhat faster than UAA’s over the last 12 months.
| COLM | SHOO | UAA | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 83% | 4 days ago 64% | 4 days ago 80% |
| Stochastic ODDS (%) | 4 days ago 66% | 4 days ago 76% | 4 days ago 86% |
| Momentum ODDS (%) | 4 days ago 61% | 8 days ago 70% | 4 days ago 66% |
| MACD ODDS (%) | 4 days ago 57% | 4 days ago 73% | 4 days ago 76% |
| TrendWeek ODDS (%) | 4 days ago 52% | 4 days ago 68% | 4 days ago 68% |
| TrendMonth ODDS (%) | 4 days ago 46% | 4 days ago 68% | 4 days ago 71% |
| Advances ODDS (%) | 4 days ago 49% | 4 days ago 69% | 4 days ago 67% |
| Declines ODDS (%) | 11 days ago 67% | 6 days ago 66% | 14 days ago 80% |
| BollingerBands ODDS (%) | 4 days ago 70% | 4 days ago 72% | 4 days ago 72% |
| Aroon ODDS (%) | 4 days ago 64% | 4 days ago 70% | 4 days ago 77% |
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COLM and
Correlation & Price change
A.I.dvisor indicates that over the last year, COLM has been loosely correlated with SHOO. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if COLM jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To COLM | 1D Price Change % | ||
|---|---|---|---|---|
| COLM | 100% | +0.65% | ||
| SHOO - COLM | 63% Loosely correlated | +0.57% | ||
| GIII - COLM | 59% Loosely correlated | -1.09% | ||
| VFC - COLM | 58% Loosely correlated | +0.86% | ||
| NKE - COLM | 56% Loosely correlated | -2.24% | ||
| PVH - COLM | 55% Loosely correlated | +0.18% | ||
More | ||||
UAA and
Correlation & Price change
A.I.dvisor indicates that over the last year, UAA has been closely correlated with UA. These tickers have moved in lockstep 99% of the time. This A.I.-generated data suggests there is a high statistical probability that if UAA jumps, then UA could also see price increases.
| Ticker / NAME | Correlation To UAA | 1D Price Change % | ||
|---|---|---|---|---|
| UAA | 100% | +0.67% | ||
| UA - UAA | 99% Closely correlated | +0.86% | ||
| NKE - UAA | 51% Loosely correlated | -2.24% | ||
| COLM - UAA | 47% Loosely correlated | +0.65% | ||
| SHOO - UAA | 46% Loosely correlated | +0.57% | ||
| ONON - UAA | 45% Loosely correlated | -1.61% | ||
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