After several months of beta testing, the e-commerce giant Amazon has finally decided to enter the $129 billion digital advertising market - presently dominated by Google and Facebook Inc. - by selling video spots on its smartphone shopping app.
The brief video spot on the shopping app seems to be quite a handy choice by Amazon, in comparison to scrolling through Facebook or watching videos on Google’s YouTube. It gives advertisers a valuable spot, since people searching for products on the app have a higher propensity to buy over the options provided by FB and Google.
Amazon had initially restrained itself from selling advertising space on its site for fear of disrupting the shopping experience, but selling video ads through its shopping app seems to work just fine for the company. It also helps the company add a new revenue stream for Amazon’s advertising division.
Amazon, over the last few years, has emerged as a fast-growing challenger in the digital advertising market, as it commands 50% of all online sales in the U.S. Slated to grow at 8.8% in 2019, up from 6.8% in 2018, Amazon is all set provide a stiff competition to the digital advertising market-leader Google – who could see its share slip to 37.2% from 38.2% in 2019, according to market estimates.
The Moving Average Convergence Divergence (MACD) for AMZN turned positive on May 03, 2024. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on May 02, 2024. You may want to consider a long position or call options on AMZN as a result. In of 78 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
AMZN moved above its 50-day moving average on May 01, 2024 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AMZN crossed bullishly above the 50-day moving average on May 03, 2024. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 336 cases, the price rose further within the following month. The odds of a continued upward trend are .
AMZN may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 289 cases where AMZN Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The 10-day RSI Indicator for AMZN moved out of overbought territory on April 12, 2024. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 45 similar instances where the indicator moved out of overbought territory. In of the 45 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 91, placing this stock better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: AMZN's P/B Ratio (8.945) is slightly higher than the industry average of (3.889). P/E Ratio (52.160) is within average values for comparable stocks, (65.656). Projected Growth (PEG Ratio) (2.047) is also within normal values, averaging (2.064). Dividend Yield (0.000) settles around the average of (0.025) among similar stocks. P/S Ratio (3.332) is also within normal values, averaging (10.577).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a provider of on-line retail shopping services
Industry InternetRetail