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published in Blogs
Apr 13, 2021
Amazon (AMZN, $3,379.39) launches a new private-label food brand

Amazon (AMZN, $3,379.39) launches a new private-label food brand

Amazon  launched a new private-label food and snack brand, named Aplenty.

The brand is expected to offer hundreds of products, including mini cookies, pita chips, crackers, condiments, frozen foods, and baking needs. The products will be available to by online as well as in-store at Amazon Fresh.

Amazon told Winsight Grocery Business that Aplenty “is on a relentless pursuit of deliciousness.”  The company also mentioned that it made its products under the “highest standards with recipes rooted in quality ingredients to deliver great taste without artificial flavors, synthetic colors or high fructose corn syrup,” while adding that products are “rigorously taste-tested” and come with a money-back guarantee.

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