Amazon’s (AMZN, $1,818.86) struggles to attract Prime members into Whole Foods
In 2017, Amazon bought Whole Foods for nearly $14 billion in anticipation of turning shoppers into Prime members, along with gaining entry into the $860 billion U.S. grocery industry.
Now the e-commerce giant is struggling to convince its Prime members to shop at Whole Foods, even after offering an extra discount on sale items exclusively for Prime shoppers along with splashy discounts on items like salmon and avocados.
But despite these steps, only 18% of Prime members shop at Whole Foods and 70% Prime members never step into a Whole Foods.
The major reason for this is Whole Foods’ high prices, as cheap natural foods have now gone mainstream and are available at much lower price at rival supermarkets.
Taking the cue from Whole Foods, other grocers like Kroger (KR), Albertsons and Aldi have also expanded their organic aisle but when it comes to price they are generally cheaper than Whole Foods. Kroger's Simple Truth grew 15% last year and is now a $2.3 billion brand. While Aldi, which already has more than 1,800 stores across U.S., plans to expand its fresh food selection by 40%.
Prices of Whole Foods are also ticking back up as analysts report that Whole Foods raised prices from 10 cents to several dollars on hundreds of products and price of a basket of 60 items have gone up 15% than traditional grocery stores in March.
As such, Amazon is likely to lower prices again on hundreds of items at Whole Foods and will double the number of weekly deals for Prime members. Mostly focused on produce, the cuts will be effective starting Wednesday.
AMZN's Stochastic Oscillator is remaining in oversold zone for 6 days
The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an uptrend is expected.
Technical Analysis (Indicators)
Bullish Trend Analysis
The 10-day moving average for AMZN crossed bullishly above the 50-day moving average on November 03, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 320 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The 10-day RSI Indicator for AMZN moved out of overbought territory on November 06, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 46 similar instances where the indicator moved out of overbought territory. In of the 46 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Momentum Indicator moved below the 0 level on November 14, 2025. You may want to consider selling the stock, shorting the stock, or exploring put options on AMZN as a result. In of 78 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for AMZN turned negative on November 14, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 56 similar instances when the indicator turned negative. In of the 56 cases the stock turned lower in the days that followed. This puts the odds of success at .
AMZN moved below its 50-day moving average on November 18, 2025 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on October 31, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for AMZN entered a downward trend on October 27, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.545) is normal, around the industry mean (6.084). P/E Ratio (31.960) is within average values for comparable stocks, (58.680). Projected Growth (PEG Ratio) (1.783) is also within normal values, averaging (3.278). Dividend Yield (0.000) settles around the average of (0.084) among similar stocks. P/S Ratio (3.536) is also within normal values, averaging (16.924).
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General Information
a provider of on-line retail shopping services
Industry InternetRetail
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