Apple (AAPL, $219.90) fights EU's $14.3 billion tax ruling
On Tuesday, Apple challenged a controversial EU tax ruling in the region’s second-highest court.
In front of the EU General Court in Luxembourg, the iPhone maker opened arguments on Tuesday, against the 2016 EU ruling that deemed Ireland's low-tax rate on the company as an unfair form of state aid. EU Competition Commissioner Margrethe Vestager had ordered Apple to pay back 13 billion euros ($14.3 billion) in taxes to Ireland, alleging that the company had received “illegal” tax benefits over the course of two decades.
CEO Tim Cook called the ruling “total political crap.” Ireland called the ruling "an intrusion on its sovereignty".
Representatives from Apple, Ireland and the EU Apple were present at the EU General Court in Luxembourg Tuesday. The hearings are expected to last through Wednesday, although it might take months for a decision to arrive. The decision will likely be appealed to the EU’s highest court, the Court of Justice.
The European Commission argued that Apple’s effective corporate tax rate on its European profits in 2014 was just 0.005%. But Ireland countered the EU’s interpretation of Irish tax law. Apple’s lawyer Daniel Beard told the court Tuesday the regulator was seeking “headlines by quoting tiny numbers,” as reported by Reuters.
AAPL's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for AAPL turned positive on June 23, 2025. Looking at past instances where AAPL's MACD turned positive, the stock continued to rise in of 44 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on June 26, 2025. You may want to consider a long position or call options on AAPL as a result. In of 72 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
AAPL moved above its 50-day moving average on June 30, 2025 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for AAPL crossed bullishly above the 50-day moving average on July 03, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AAPL advanced for three days, in of 345 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The RSI Indicator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AAPL declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AAPL broke above its upper Bollinger Band on June 30, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AAPL’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (35.461) is normal, around the industry mean (93.371). P/E Ratio (26.429) is within average values for comparable stocks, (43.214). Projected Growth (PEG Ratio) (2.092) is also within normal values, averaging (1.781). Dividend Yield (0.006) settles around the average of (0.095) among similar stocks. P/S Ratio (6.925) is also within normal values, averaging (80.628).
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a manufacturer of mobile communication, media devices, personal computers, and portable digital music players
Industry ElectronicsAppliances
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