Amazon had record-high sales this holiday season, according to a blog on its website. Its discounts and delivery perks for shoppers seems to have worked well in boosting sales and membership growth. Amazon claims to have experienced more items ordered during this year’s holiday season than ever before.
The e-commerce giant mentioned that tens of millions of additional customers signed up for Amazon Prime free trials or paid memberships during the holiday season. FREE Same-Day, One-Day or Two-Day shipping, FREE two-hour delivery with Prime Now, and other shopping and entertainment benefits were among potential incentives to shoppers/subscribers.
According to Amazon, consumers bought millions more of its own devices, like the Echo Dot and Fire TV Stick 4K - compared with last year. Amazon also sold a record number of smart home devices including the Amazon Smart Plug, Ring Video Doorbell 2 and the iRobot Roomba 690, as mentioned by the company. Prime members saved tens of millions of dollars from Prime member deals at Whole Foods Market, according to the company's blog post.
Amazon’s blog also says that the company contributed more than $1 million in donations across the country towards supporting homeless children and families during the month of December.