'Tis The Season of Record Sales for Amazon (AMZN, $1,343.96)
Amazon had record-high sales this holiday season, according to a blog on its website. Its discounts and delivery perks for shoppers seems to have worked well in boosting sales and membership growth. Amazon claims to have experienced more items ordered during this year’s holiday season than ever before.
The e-commerce giant mentioned that tens of millions of additional customers signed up for Amazon Prime free trials or paid memberships during the holiday season. FREE Same-Day, One-Day or Two-Day shipping, FREE two-hour delivery with Prime Now, and other shopping and entertainment benefits were among potential incentives to shoppers/subscribers.
According to Amazon, consumers bought millions more of its own devices, like the Echo Dot and Fire TV Stick 4K - compared with last year. Amazon also sold a record number of smart home devices including the Amazon Smart Plug, Ring Video Doorbell 2 and the iRobot Roomba 690, as mentioned by the company. Prime members saved tens of millions of dollars from Prime member deals at Whole Foods Market, according to the company's blog post.
Amazon’s blog also says that the company contributed more than $1 million in donations across the country towards supporting homeless children and families during the month of December.
AMZN's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for AMZN turned positive on February 25, 2026. Looking at past instances where AMZN's MACD turned positive, the stock continued to rise in of 55 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where AMZN's RSI Oscillator exited the oversold zone, of 22 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Momentum Indicator moved above the 0 level on February 25, 2026. You may want to consider a long position or call options on AMZN as a result. In of 75 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where AMZN advanced for three days, in of 329 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 72 cases where AMZN's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
AMZN moved below its 50-day moving average on February 04, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for AMZN crossed bearishly below the 50-day moving average on February 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AMZN declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
AMZN broke above its upper Bollinger Band on March 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for AMZN entered a downward trend on February 26, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. AMZN’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AMZN’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 95, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.552) is normal, around the industry mean (93.015). P/E Ratio (29.658) is within average values for comparable stocks, (37.623). Projected Growth (PEG Ratio) (1.944) is also within normal values, averaging (2.818). Dividend Yield (0.000) settles around the average of (0.052) among similar stocks. P/S Ratio (3.211) is also within normal values, averaging (12.782).
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General Information
a provider of on-line retail shopping services
Industry InternetRetail
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