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AON vs BRO
Which Stock Would AI Choose? Aon plc (AON) vs. Brown & Brown, Inc. (BRO) Stock Comparison
Key Takeaways
- AON and BRO are both insurance brokerages, but they differ sharply in scale, geography, and growth strategy.
- Aon delivered 7% organic revenue growth and margin expansion in its most recent quarter, while Brown & Brown reported negative organic growth amid integration and talent challenges.
- Aon skews toward large, global, enterprise-scale risk and human-capital advisory work; Brown & Brown is more focused on U.S. retail, wholesale, and specialty distribution.
- Brown & Brown's growth has been heavily acquisition-driven, notably the Accession deal, which lifted reported revenue but diluted organic momentum.
- Relative performance and sentiment favor Aon on trend consistency and stability, while BRO carries higher execution-related uncertainty in the near term.
Introduction
Investors evaluating the insurance brokerage and risk-advisory sector frequently weigh AON (Aon plc) against BRO (Brown & Brown, Inc.). The two companies occupy the same industry yet pursue different business models, growth drivers, and market positioning. Aon is a global professional-services leader serving large enterprises across risk capital and human capital, while Brown & Brown is a U.S.-centric insurance intermediary known for an aggressive merger-and-acquisition (M&A) strategy. This stock comparison is most relevant to investors assessing relative performance, growth quality, and risk within the insurance distribution space.
AON Overview and Recent Performance
Aon plc is one of the world's largest insurance brokers and risk advisers, operating globally through Commercial Risk Solutions, Reinsurance Solutions, Health Solutions, and Wealth Solutions. In its most recent reported quarter, total revenue rose 7% to approximately $4.0 billion, driven by 7% organic revenue growth. Adjusted operating margin expanded to 26.3%, and adjusted earnings per share (EPS) of $3.05 beat consensus expectations. The company has also sharpened its focus on core brokerage by selling a majority of the NFP wealth business, while continuing to emphasize data analytics and middle-market expansion. Despite resilient demand for risk-management products, Aon's shares had been under pressure over much of the past year, reflecting softer rate trends and broader macro uncertainty across the industry.
BRO Overview and Recent Performance
Brown & Brown, Inc. is a prominent U.S. insurance brokerage and risk-management firm, operating retail, wholesale, and specialty distribution businesses. Its recent reported results reflect a growth model weighted toward acquisitions: total revenue surged roughly 36% year over year following the integration of the Accession acquisition, but organic revenue declined 2.8% in the quarter. Full-year organic revenue grew 2.8%, while adjusted EPS rose about 11%. The company cited delayed project work, adjustments to incentive commissions, and the departure of a large group of employees to a competitor as factors weighing on results. Brown & Brown has maintained a long record of dividend increases and strong adjusted margins, but its shares sold off following its most recent earnings report as investors reassessed near-term execution risk.
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Head-to-Head Comparison
The clearest contrast between the two stocks lies in growth composition. Aon's recent top-line expansion has been largely organic, supported by high client retention, net new business, and margin discipline, which signals durable revenue quality. Brown & Brown, by contrast, has leaned on acquisitions to drive headline growth; excluding those deals, its organic growth has been far more modest and recently negative. On scale and diversification, Aon operates across multiple continents and solution lines, providing broader revenue diversity, while Brown & Brown is more concentrated in U.S. property, casualty, and employee-benefits distribution. Risk factors also differ: Aon faces exposure to global rate cycles and foreign-exchange movements, whereas Brown & Brown's near-term risks center on integration execution, talent retention, and competitive poaching. From a market-sentiment standpoint, Aon has shown steadier trend consistency, while BRO has exhibited higher volatility around earnings announcements.
Tickeron AI Verdict
Based on observable factors such as trend consistency, organic growth quality, margin stability, and relative positioning, Tickeron's AI would likely favor AON over BRO in the current environment. Aon's steadier organic momentum, improving margins, and diversified business model present a more consistent trend profile than Brown & Brown's acquisition-heavy growth and recent execution headwinds. That said, this assessment is probabilistic rather than definitive: catalyst-driven moves, sentiment shifts, or successful integration of the Accession deal could narrow or reverse the gap over time. Traders should weigh each company's distinct growth strategy and risk profile against their own objectives.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AON is a StrongBuy and BRO is a Hold.
AON's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for AON turned positive on October 06, 2026. Looking at past instances where AON's MACD turned positive, the stock continued to rise in 27 of 45 cases over the following month. The odds of a continued upward trend are 60%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on AON as a result. In 51 of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
Following a +6.25% 3-day Advance, the price is estimated to grow further. Considering data from situations where AON advanced for three days, in 147 of 323 cases, the price rose further within the following month. The odds of a continued upward trend are 46%.
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 53%.
AON broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for AON entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 23 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. AON’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 85 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 87 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.781) is normal, around the industry mean (2.616). P/E Ratio (16.839) is within average values for comparable stocks, (18.071). Projected Growth (PEG Ratio) (2.134) is also within normal values, averaging (8.322). Dividend Yield (0.011) settles around the average of (0.044) among similar stocks. P/S Ratio (3.687) is also within normal values, averaging (2.968).
The Tickeron Profit vs. Risk Rating rating for this company is 89 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock worse than average.
BRO in upward trend: 10-day moving average moved above 50-day moving average on October 22, 2026
The 10-day moving average for BRO crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 57%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 07, 2026. You may want to consider a long position or call options on BRO as a result. In 43 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
The Moving Average Convergence Divergence (MACD) for BRO just turned positive on October 07, 2026. Looking at past instances where BRO's MACD turned positive, the stock continued to rise in 22 of 43 cases over the following month. The odds of a continued upward trend are 51%.
BRO moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +7.10% 3-day Advance, the price is estimated to grow further. Considering data from situations where BRO advanced for three days, in 174 of 327 cases, the price rose further within the following month. The odds of a continued upward trend are 53%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BRO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 55%.
BRO broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for BRO entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. BRO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 67 (best 1 - 100 worst), pointing to slightly better than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 71 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 81 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BRO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.
The Tickeron Valuation Rating of 84 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.981) is normal, around the industry mean (2.616). P/E Ratio (20.866) is within average values for comparable stocks, (18.071). Projected Growth (PEG Ratio) (0.910) is also within normal values, averaging (8.322). Dividend Yield (0.009) settles around the average of (0.044) among similar stocks. P/S Ratio (3.322) is also within normal values, averaging (2.968).
AON | BRO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 27 | 42 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 87 Overvalued | 84 Overvalued | |
PROFIT vs RISK RATING 1..100 | 89 | 81 | |
SMR RATING 1..100 | 23 | 71 | |
PRICE GROWTH RATING 1..100 | 60 | 46 | |
P/E GROWTH RATING 1..100 | 85 | 67 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BRO's Valuation (84) in the Insurance Brokers Or Services industry is in the same range as AON (87). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
BRO's Profit vs Risk Rating (81) in the Insurance Brokers Or Services industry is in the same range as AON (89). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
AON's SMR Rating (23) in the Insurance Brokers Or Services industry is somewhat better than the same rating for BRO (71). This means that AON’s stock grew somewhat faster than BRO’s over the last 12 months.
BRO's Price Growth Rating (46) in the Insurance Brokers Or Services industry is in the same range as AON (60). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
BRO's P/E Growth Rating (67) in the Insurance Brokers Or Services industry is in the same range as AON (85). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
| AON | BRO | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 46% | 2 days ago 49% |
| Stochastic ODDS (%) | 2 days ago 52% | 2 days ago 55% |
| Momentum ODDS (%) | 2 days ago 54% | 2 days ago 54% |
| MACD ODDS (%) | 2 days ago 60% | 2 days ago 51% |
| TrendWeek ODDS (%) | 2 days ago 54% | 2 days ago 56% |
| TrendMonth ODDS (%) | 2 days ago 51% | 2 days ago 56% |
| Advances ODDS (%) | 8 days ago 46% | 8 days ago 53% |
| Declines ODDS (%) | 22 days ago 53% | 30 days ago 55% |
| BollingerBands ODDS (%) | 2 days ago 56% | 2 days ago 33% |
| Aroon ODDS (%) | 2 days ago 52% | 2 days ago 61% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AON’s FA Score shows that 1 FA rating(s) are green while BRO’s FA Score has 0 green FA rating(s).
- AON’s FA Score: 1 green, 4 red.
- BRO’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AON’s TA Score shows that 3 TA indicator(s) are bullish while BRO’s TA Score has 5 bullish TA indicator(s).
- AON’s TA Score: 3 bullish, 5 bearish.
- BRO’s TA Score: 5 bullish, 5 bearish.
Price Growth
AON (@Insurance Brokers/Services) experienced а +6.97% price change this week, while BRO (@Insurance Brokers/Services) price change was +9.58% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was +5.94%. For the same industry, the average monthly price growth was +5.84%, and the average quarterly price growth was +13.43%.
Reported Earning Dates
AON is expected to report earnings on Oct 28, 2026.
BRO is expected to report earnings on Oct 26, 2026.
Industries' Descriptions
@Insurance Brokers/Services (+5.94% weekly)Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
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BRO and
Correlation & Price change
A.I.dvisor indicates that over the last year, BRO has been closely correlated with AJG. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if BRO jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To BRO | 1D Price Change % | ||
|---|---|---|---|---|
| BRO | 100% | +5.61% | ||
| AJG - BRO | 83% Closely correlated | +4.88% | ||
| MRSH - BRO | 81% Closely correlated | +4.57% | ||
| RYAN - BRO | 69% Closely correlated | +5.28% | ||
| WTW - BRO | 65% Loosely correlated | +4.58% | ||
| GSHD - BRO | 65% Loosely correlated | +11.69% | ||
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