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AON vs BRO
Which Stock Would AI Choose? Aon plc (AON) vs. Brown & Brown, Inc. (BRO) Stock Comparison
Key Takeaways
- Aon plc (AON) and Brown & Brown, Inc. (BRO) are leading insurance brokerage firms with global and U.S.-focused operations, respectively.
- In recent market activity, AON has delivered more stable relative performance compared to BRO's significant longer-term decline.
- AON reported solid Q1 2026 results with revenue and earnings growth, while BRO prepares for its Q2 2026 earnings release later in July.
- Both companies operate in the insurance brokers sector, benefiting from risk management demand but facing varying degrees of market sentiment.
- AON maintains a larger market capitalization and broader international exposure, whereas BRO emphasizes organic growth and U.S. market penetration.
- Recent analyst activity and earnings momentum have influenced short-term price behavior for both stocks amid broader sector dynamics.
Introduction
Insurance brokerage stocks like Aon plc (AON) and Brown & Brown, Inc. (BRO) offer exposure to risk management, employee benefits, and reinsurance services. Investors and traders comparing these names often seek insights into relative performance, sector positioning, and operational scale within a consolidating industry. This analysis examines recent stock behavior, business fundamentals, and market context to help those evaluating brokerage peers understand key differences in stability, growth drivers, and positioning. The comparison focuses on observable metrics and developments relevant to portfolio allocation decisions in the current environment.
Aon plc (AON) Overview and Recent Performance
Aon plc (AON) is a global professional services firm providing risk, retirement, and health solutions through insurance and reinsurance brokerage as well as human capital consulting. In recent market activity, the stock has shown relative stability with modest year-to-date gains near 1% and a 1-month return of approximately 6%. Performance has been supported by Q1 2026 results that included revenue growth of 6.5% year-over-year and adjusted earnings per share beating estimates. Recent executive appointments aim to strengthen specialty risk capabilities. Broader sentiment reflects disciplined cost management and capital deployment, with the stock trading around $355-$357 in early July 2026 amid mixed 1-year returns near flat.
Brown & Brown, Inc. (BRO) Overview and Recent Performance
Brown & Brown, Inc. (BRO) operates as an insurance brokerage and risk management firm primarily serving U.S. markets with additional international reach. Recent market activity has featured notable volatility, including a sharp 1-year decline exceeding 35% alongside a positive single-day move of about 5% in early July tied to analyst commentary. The company is scheduled to report Q2 2026 results later in the month. Performance reflects organic expansion efforts and acquisition activity, though overall returns have lagged broader market benchmarks. The stock has traded near $68-$69 levels, with momentum influenced by earnings expectations and sector rotation.
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Head-to-Head Comparison
Aon plc (AON) operates with greater global scale and a more diversified service mix that includes consulting alongside brokerage, while Brown & Brown, Inc. (BRO) maintains a stronger domestic focus and emphasis on organic growth through acquisitions. Recent momentum favors AON’s steadier price action relative to BRO’s sharper longer-term drawdown. Both face similar sector exposure to insurance pricing cycles and regulatory changes, yet AON’s larger market capitalization provides different liquidity and analyst coverage dynamics. Risk factors include interest rate sensitivity and M&A integration for both, with AON showing more consistent earnings beats in recent quarters. Market sentiment has been more constructive toward AON amid earnings resilience, while BRO’s positioning reflects recovery potential ahead of its upcoming report.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings momentum, and relative stability in recent market activity, Tickeron’s AI would currently assign a higher probabilistic preference to Aon plc (AON). The company’s broader diversification and recent results provide a more consistent profile compared with Brown & Brown, Inc. (BRO)’s larger historical drawdown. This assessment remains probabilistic and tied to current data patterns rather than forward guarantees.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AON is a StrongBuy and BRO is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AON’s FA Score shows that 2 FA rating(s) are green whileBRO’s FA Score has 0 green FA rating(s).
- AON’s FA Score: 2 green, 3 red.
- BRO’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AON’s TA Score shows that 6 TA indicator(s) are bullish while BRO’s TA Score has 5 bullish TA indicator(s).
- AON’s TA Score: 6 bullish, 4 bearish.
- BRO’s TA Score: 5 bullish, 4 bearish.
Price Growth
AON (@Insurance Brokers/Services) experienced а +2.93% price change this week, while BRO (@Insurance Brokers/Services) price change was +1.14% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was -2.80%. For the same industry, the average monthly price growth was +3.71%, and the average quarterly price growth was -20.62%.
Reported Earning Dates
AON is expected to report earnings on Jul 29, 2026.
BRO is expected to report earnings on Jul 27, 2026.
Industries' Descriptions
@Insurance Brokers/Services (-2.80% weekly)Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
| AON | BRO | AON / BRO | |
| Capitalization | 78.5B | 23.5B | 334% |
| EBITDA | 6.77B | 2.28B | 297% |
| Gain YTD | 4.598 | -12.707 | -36% |
| P/E Ratio | 20.16 | 22.54 | 89% |
| Revenue | 17.5B | 6.26B | 280% |
| Total Cash | 1.42B | 1B | 141% |
| Total Debt | 15.5B | 8.06B | 192% |
AON | BRO | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 30 | 23 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 93 Overvalued | 80 Overvalued | |
PROFIT vs RISK RATING 1..100 | 38 | 81 | |
SMR RATING 1..100 | 21 | 66 | |
PRICE GROWTH RATING 1..100 | 32 | 57 | |
P/E GROWTH RATING 1..100 | 85 | 78 | |
SEASONALITY SCORE 1..100 | 75 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BRO's Valuation (80) in the Insurance Brokers Or Services industry is in the same range as AON (93). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
AON's Profit vs Risk Rating (38) in the Insurance Brokers Or Services industry is somewhat better than the same rating for BRO (81). This means that AON’s stock grew somewhat faster than BRO’s over the last 12 months.
AON's SMR Rating (21) in the Insurance Brokers Or Services industry is somewhat better than the same rating for BRO (66). This means that AON’s stock grew somewhat faster than BRO’s over the last 12 months.
AON's Price Growth Rating (32) in the Insurance Brokers Or Services industry is in the same range as BRO (57). This means that AON’s stock grew similarly to BRO’s over the last 12 months.
BRO's P/E Growth Rating (78) in the Insurance Brokers Or Services industry is in the same range as AON (85). This means that BRO’s stock grew similarly to AON’s over the last 12 months.
| AON | BRO | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 50% | 1 day ago 49% |
| Stochastic ODDS (%) | 1 day ago 52% | 1 day ago 53% |
| Momentum ODDS (%) | 1 day ago 65% | 1 day ago 59% |
| MACD ODDS (%) | 1 day ago 52% | N/A |
| TrendWeek ODDS (%) | 1 day ago 56% | 1 day ago 56% |
| TrendMonth ODDS (%) | 1 day ago 52% | 1 day ago 56% |
| Advances ODDS (%) | 1 day ago 49% | 12 days ago 55% |
| Declines ODDS (%) | 5 days ago 51% | 4 days ago 53% |
| BollingerBands ODDS (%) | 1 day ago 49% | 1 day ago 47% |
| Aroon ODDS (%) | 1 day ago 46% | 1 day ago 54% |
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BRO and
Correlation & Price change
A.I.dvisor indicates that over the last year, BRO has been closely correlated with AJG. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if BRO jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To BRO | 1D Price Change % | ||
|---|---|---|---|---|
| BRO | 100% | +2.29% | ||
| AJG - BRO | 79% Closely correlated | +3.22% | ||
| MRSH - BRO | 73% Closely correlated | +1.81% | ||
| WTW - BRO | 63% Loosely correlated | +2.04% | ||
| AON - BRO | 57% Loosely correlated | +2.92% | ||
| GSHD - BRO | 49% Loosely correlated | +2.48% | ||
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