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BRO vs MRSH
Which Stock Would AI Choose? Brown & Brown (BRO) vs. Marsh McLennan (MRSH) Stock Comparison
Key Takeaways
- Brown & Brown (BRO) is a U.S.-centric insurance brokerage that has underperformed over the past year, while Marsh McLennan (MRSH) is a global professional-services leader trading near its 52-week high.
- BRO's recent price weakness reflects softer organic growth and property-rate pressure, offset by acquisition-driven revenue gains and renewed analyst upgrades.
- MRSH has delivered consistent single-digit organic revenue growth, with its Consulting and Risk divisions carrying momentum despite a soft reinsurance market.
- Both companies are investing heavily in artificial intelligence (AI) to improve efficiency, but MRSH has already converted efficiency programs into expanded savings targets.
- BRO offers a higher apparent valuation discount and larger analyst upside estimates, while MRSH offers greater earnings stability and scale.
- For additional context on each name, explore the BRO Major News and BRO Today's Price Move pages, as well as the MRSH Major News and MRSH Today's Price Move pages.
- To see how AI-driven strategies are positioning around names like these, explore Trending AI Robots.
Introduction
Brown & Brown and Marsh McLennan both operate at the center of insurance distribution and risk advisory, yet they sit at opposite ends of the scale and momentum spectrum. This comparison is relevant for investors weighing a beaten-down, acquisition-heavy brokerage against a diversified global professional-services franchise. Growth-oriented investors may focus on BRO's turnaround potential and valuation reset, while those prioritizing consistency, scale, and defensive earnings may gravitate toward MRSH. Understanding how each company has behaved in recent market activity, and how their underlying drivers differ, provides a clearer framework for evaluating relative performance and market positioning in today's environment.
BRO Overview and Recent Performance
BRO, or Brown & Brown, Inc., is a diversified insurance brokerage operating through Retail and Specialty Distribution segments, with a growing international footprint. The company has historically leaned on acquisitions to drive growth, completing hundreds of intermediary purchases over its history. In recent weeks, however, the stock has underperformed, with shares down substantially over the trailing twelve months amid softer organic growth and property-rate pressure. A sizable acquisition, Accession, has boosted reported revenue but introduced integration complexity.
Sentiment has shifted more favorably in recent market activity, as several firms—including TD Cowen, Oppenheimer, and KBW—initiated or upgraded coverage with outperform ratings, citing improving organic growth, Accession synergies, and meaningful share buybacks. Management has also emphasized AI initiatives aimed at automating submissions and back-office work to lift productivity and margins. The counterbalance is continued expense and margin pressure, making the near-term story depend heavily on execution.
MRSH Overview and Recent Performance
MRSH, Marsh McLennan, is a global professional-services firm spanning Risk and Insurance Services and Consulting, with operations through brands now consolidated under the Marsh name. In its most recent quarter, the company reported revenue of roughly $6.86 billion, up about 8% year over year, with 5% underlying growth and a 10% increase in adjusted earnings per share (EPS). The company's Thrive efficiency program has been expanded, with its savings target raised from $400 million to $600 million.
MRSH's relative performance has been steadier than BRO's, with the stock trading near its 52-week high. Strength in Management Consulting, People and Investments, and the core Risk business has offset persistent softness in reinsurance pricing. The company has also completed a brand transition and is deploying AI across client products and internal operations. While analyst ratings skew toward Hold, reflecting valuation sensitivity, the business continues to demonstrate earnings resilience and scale advantages.
Trending AI Robots
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Head-to-Head Comparison
The clearest contrast between these two names is scale and business mix. BRO is primarily an insurance intermediary concentrated in the U.S., generating growth through a disciplined acquisition strategy and now pivoting toward AI-enabled efficiency. MRSH is a global franchise with roughly $28 billion in projected annual revenue, balanced across risk advisory and consulting, giving it broader geographic and product diversification.
Growth drivers also diverge. BRO's near-term catalyst is the integration of Accession and an expected inflection in organic growth, whereas MRSH is leveraging cost savings, AI adoption, and consulting demand to sustain steady expansion. On momentum, MRSH has shown greater trend consistency and price stability, while BRO carries a lower forward valuation and a larger implied analyst upside—a classic trade-off between stability and recovery potential. Risk factors differ as well: BRO faces margin and expense pressures plus property-pricing sensitivity, while MRSH contends with a soft reinsurance cycle and a premium valuation.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings stability, and relative positioning, Tickeron's AI would likely favor MRSH in the current environment. MRSH has demonstrated more consistent price strength, steady underlying revenue growth, and a clearer margin-expansion path through its expanded Thrive program. BRO, by contrast, presents a more attractive valuation and turnaround optionality, but its price trend and organic-growth profile remain less settled. A probabilistic, AI-driven view would therefore tilt toward MRSH for stability while acknowledging that BRO's valuation reset could support upside if execution improves.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is BRO is a Buy and MRSH is a Buy.
BRO in upward trend: 10-day moving average moved above 50-day moving average on October 22, 2026
The 10-day moving average for BRO crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 64%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 09, 2026. You may want to consider a long position or call options on BRO as a result. In 45 of 80 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 56%.
The Moving Average Convergence Divergence (MACD) for BRO just turned positive on October 07, 2026. Looking at past instances where BRO's MACD turned positive, the stock continued to rise in 26 of 42 cases over the following month. The odds of a continued upward trend are 62%.
BRO moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +5.15% 3-day Advance, the price is estimated to grow further. Considering data from situations where BRO advanced for three days, in 174 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 54%.
The Aroon Indicator entered an Uptrend today. In 173 of 303 cases where BRO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 57%.
Bearish Trend Analysis
The 10-day RSI Indicator for BRO moved out of overbought territory on October 26, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 46 similar instances where the indicator moved out of overbought territory. In 23 of the 46 cases, the stock moved lower in the following days. This puts the odds of a move lower at 50%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 36 of 60 cases where BRO's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 60%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BRO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 57%.
BRO broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. BRO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 64 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 71 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.918) is normal, around the industry mean (2.681). P/E Ratio (20.202) is within average values for comparable stocks, (19.012). Projected Growth (PEG Ratio) (0.910) is also within normal values, averaging (8.322). Dividend Yield (0.010) settles around the average of (0.039) among similar stocks. P/S Ratio (3.322) is also within normal values, averaging (2.968).
The Tickeron Profit vs. Risk Rating rating for this company is 86 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BRO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.
MRSH in upward trend: price rose above 50-day moving average on October 15, 2026
MRSH moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend. In 28 of 48 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 58%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on MRSH as a result. In 46 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 53%.
The 10-day moving average for MRSH crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 48%.
Following a +4.24% 3-day Advance, the price is estimated to grow further. Considering data from situations where MRSH advanced for three days, in 162 of 339 cases, the price rose further within the following month. The odds of a continued upward trend are 48%.
The Aroon Indicator entered an Uptrend today. In 99 of 264 cases where MRSH Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 38%.
Bearish Trend Analysis
The 10-day RSI Indicator for MRSH moved out of overbought territory on November 06, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 35 similar instances where the indicator moved out of overbought territory. In 15 of the 35 cases, the stock moved lower in the following days. This puts the odds of a move lower at 43%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 33 of 64 cases where MRSH's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 52%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MRSH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 44%.
MRSH broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 30 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 37 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 40 (best 1 - 100 worst), indicating steady price growth. MRSH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 59 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.
The Tickeron Valuation Rating of 90 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.438) is normal, around the industry mean (2.681). P/E Ratio (24.948) is within average values for comparable stocks, (19.012). Projected Growth (PEG Ratio) (1.486) is also within normal values, averaging (8.322). Dividend Yield (0.019) settles around the average of (0.039) among similar stocks. P/S Ratio (3.089) is also within normal values, averaging (2.968).
BRO | MRSH | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 19 | 90 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 83 Overvalued | 90 Overvalued | |
PROFIT vs RISK RATING 1..100 | 86 | 59 | |
SMR RATING 1..100 | 71 | 37 | |
PRICE GROWTH RATING 1..100 | 43 | 40 | |
P/E GROWTH RATING 1..100 | 64 | 30 | |
SEASONALITY SCORE 1..100 | 47 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BRO's Valuation (83) in the Insurance Brokers Or Services industry is in the same range as MRSH (90) in the null industry. This means that BRO’s stock grew similarly to MRSH’s over the last 12 months.
MRSH's Profit vs Risk Rating (59) in the null industry is in the same range as BRO (86) in the Insurance Brokers Or Services industry. This means that MRSH’s stock grew similarly to BRO’s over the last 12 months.
MRSH's SMR Rating (37) in the null industry is somewhat better than the same rating for BRO (71) in the Insurance Brokers Or Services industry. This means that MRSH’s stock grew somewhat faster than BRO’s over the last 12 months.
MRSH's Price Growth Rating (40) in the null industry is in the same range as BRO (43) in the Insurance Brokers Or Services industry. This means that MRSH’s stock grew similarly to BRO’s over the last 12 months.
MRSH's P/E Growth Rating (30) in the null industry is somewhat better than the same rating for BRO (64) in the Insurance Brokers Or Services industry. This means that MRSH’s stock grew somewhat faster than BRO’s over the last 12 months.
| BRO | MRSH | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 50% | 2 days ago 43% |
| Stochastic ODDS (%) | 2 days ago 60% | 2 days ago 52% |
| Momentum ODDS (%) | 2 days ago 56% | 7 days ago 53% |
| MACD ODDS (%) | 6 days ago 62% | N/A |
| TrendWeek ODDS (%) | 2 days ago 56% | 2 days ago 48% |
| TrendMonth ODDS (%) | 2 days ago 56% | 2 days ago 44% |
| Advances ODDS (%) | 7 days ago 54% | 10 days ago 48% |
| Declines ODDS (%) | 3 days ago 57% | 3 days ago 44% |
| BollingerBands ODDS (%) | 2 days ago 51% | 2 days ago 48% |
| Aroon ODDS (%) | 2 days ago 57% | 2 days ago 38% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
BRO’s FA Score shows that 0 FA rating(s) are green while MRSH’s FA Score has 1 green FA rating(s).
- BRO’s FA Score: 0 green, 5 red.
- MRSH’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
BRO’s TA Score shows that 6 TA indicator(s) are bullish while MRSH’s TA Score has 5 bullish TA indicator(s).
- BRO’s TA Score: 6 bullish, 4 bearish.
- MRSH’s TA Score: 5 bullish, 4 bearish.
Price Growth
BRO (@Insurance Brokers/Services) experienced а +1.63% price change this week, while MRSH (@Insurance Brokers/Services) price change was +1.63% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was -3.89%. For the same industry, the average monthly price growth was +11.76%, and the average quarterly price growth was +18.37%.
Reported Earning Dates
BRO is expected to report earnings on Jan 25, 2027.
MRSH is expected to report earnings on Jan 28, 2027.
Industries' Descriptions
@Insurance Brokers/Services (-3.89% weekly)Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
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BRO and
Correlation & Price change
A.I.dvisor indicates that over the last year, BRO has been closely correlated with AJG. These tickers have moved in lockstep 83% of the time. This A.I.-generated data suggests there is a high statistical probability that if BRO jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To BRO | 1D Price Change % | ||
|---|---|---|---|---|
| BRO | 100% | +1.25% | ||
| AJG - BRO | 83% Closely correlated | +0.73% | ||
| MRSH - BRO | 81% Closely correlated | +1.26% | ||
| RYAN - BRO | 70% Closely correlated | +0.47% | ||
| GSHD - BRO | 67% Closely correlated | -15.64% | ||
| WTW - BRO | 66% Loosely correlated | +1.79% | ||
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MRSH and
Correlation & Price change
A.I.dvisor indicates that over the last year, MRSH has been closely correlated with AJG. These tickers have moved in lockstep 82% of the time. This A.I.-generated data suggests there is a high statistical probability that if MRSH jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To MRSH | 1D Price Change % | ||
|---|---|---|---|---|
| MRSH | 100% | +1.26% | ||
| AJG - MRSH | 82% Closely correlated | +0.73% | ||
| BRO - MRSH | 81% Closely correlated | +1.25% | ||
| AON - MRSH | 80% Closely correlated | +0.17% | ||
| WTW - MRSH | 68% Closely correlated | +1.79% | ||
| RYAN - MRSH | 61% Loosely correlated | +0.47% | ||
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